Feedback/Constructive Critisism on squeeze page

6 replies
Hello,

I am looking for advice on our squeeze page, it is designed to capture the lead of real estate onwers who are interested in selling on a lease option (a newer concept in the UK) i am looking to drive traffic to the site by AdWords (For which i am also looking for an expert to run our campaign for me)

I am looking for opinions on all elements of the site, (constructive!) I know that it could be better, but i am looking for pointers on improvements i can make so that it works as efficiently as possible in converting leads.

http://www.rentnowselllater.co.uk

Any opinions are welcomed!

Thanks,
#critisism #feedback or constructive #page #squeeze
  • Profile picture of the author acrasial
    1. What is with all of the keywords sitting behind the main page in the background at the top of the page? I don't think that looks good, nor do I believe it is allowed, and it can cause your page to be flagged.

    Empty Property, Can't Sell House, Need a sale, Can't afford two mortgage, struggling with monthly payments, Quick House Sale, Can't rent, Need to move, Relocate home, rent out, sell property, mortgage payments, quick sale, arrears, no equity, negative equity, rent out, lettings agent, estate agent, a quick sale, repossessions, afford mortgage, empty property, void house, chain breakdown, cant sell, cant rent, lease, long-term, stagnant, stale property, house sale, negative equity, mortgage payments, inherited property, rightmove,liverpool, manchester,preston,leyland,runcorn,southport,maghu ll, huyton with roby, garston, wirral, birkenhead, wallasey, flint, ormskirk, skelmersdale, bootle, west kirby, elsmere port, wrexham, manchester, chorley, warrington, sefton, then Rent Now Sell Later.


    This is NOT allowed, and will get you in trouble. This is also black hat SEO, and WILL get you into trouble in the long run. Remove these and do it properly WITHIN the REAL content.


    2. There are various spelling errors, and grammatical errors throughout the page. I suggest that you copy all of the text from this page and run it through a spell checking program, such as Microsoft Word 2007, as this version of word also includes an adequate grammar checker.

    This is a poorly written sales copy and I would suggest you getting more advice on this sales copy, as the style of your writing would not sell very well either.


    3. Your call to action is weak and I really don't understand the purpose of this website from the first paragraph on. I dislike the actual website name, and I think that the page title as well may confuse people should they take the time to notice it.

    You are not as clear in your sales page as you could be about what exactly you are really offering and want people to do. You are also in a desperate niche by the sounds of it, but aren't really taking advantage of it.

    4. I don't like the way the case studies are set up, and it seems choppy also when combined with point #2 from the suggestion I offered above. I think you could make it look more like a story and have some pictures and names or something offered, but I realize that since it is a case study that you probably cannot offer any pictures. However, you could at least add some names and make it seem more personal and real, as well as remove the arrows and keep the arrows simply to what you offer, and what the customer is looking for.

    I also don't like the color of the background the way you have done it and hidden the text, as it makes the main page look like a pop up, as that's what pop up's do, they blur out the background so that you only look at the main pop up itself. This then makes your page seem a bit spammy right away. However, I am a more avid user of the internet, so that is why I perceive it this way, so I am not sure exactly how moderate internet users would perceive this, but I presume they have also experienced pop ups in their browsing time, and may feel the same way.

    5. The way your page ends is also strange, and just seems too spaced out and badly formatted. The page itself still seems really impersonal and could use some life, some "pizzazz", and really a better interaction with anyone who will be reading it, as well as the formatting, colors and everything else.

    You are also asking them to fill out so much already, without really delivering well enough. I think as I said you should really have a stronger call to action and a better sales page lead in before trying to ask for this much information. Perhaps instead you could get them to opt in or simply give their email address, name etc... to be consulted by one of your "representatives" after which you could ask all of this information?

    I also believe that this website could come to life more, especially for the niche it is in. Give this page some color, it really just seems to somber and cold. I mean you are offering something great here for them, make it seem like a golden nugget that the person has just found, and that they really need this thing, by also adapting the colors and scheme of your website to match.


    6. Testimonials. How about some real testimonials of happy people whose mortgages have been taken over and debts are out of their way? Happy people standing next to sold signs etc... I am not sure if you could manage to do this, but I think that is something that could draw people in, because the people you are targeting now are unhappy and want to be everything that I have just said, so if they see it they may be more prone to use your service.
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  • You have less than 5 seconds for the ad clicker to decide you have content he is interested in seeing. I have created RE squeeze pages here in the states that convert over 50% over time. Here are some ways to help yours:

    1. Kill the keywords at the top of the page. If you want to include a keyword list, include it at the base of the page as live links.
    2. (Related to 1) If you are worried about getting organic Google traffic to the page then use incoming links to get that accomplished.
    3. Put a tempting opt-in form in the upper right of the page (above the fold) promising a solution to a problem for your target market. Make it blend with the rest of the page--no border or colored box.
    4. Use an "advertorial" style for the content and provide content that leads logically to an opt-in at the base of the page.
    5. Use a headline that is parallel to the ad that sends people to it--they have to see instantly that this is exactly what they expected to see. This may mean creating several very similar pages all with slightly different headlines. Do this--it will make you money.
    6. Capture only an email and name on this page, ask for the remaining info on a second page. Make sure you provide a compelling solution to a desperately felt problem in return for the opt-in.
    7. Create text "ad" links throughout the content with each one leading to an opt-in form offering your free solution again.

    Try these tips and you should see a higher conversion rate and a higher LPQS.
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    • Profile picture of the author Ralf Skirr
      Agreed to what the posters above said.

      AND you might consider split testing this against a very short squeeze page where you only ask for email and then send them an autoresponder series.

      My guess (and it's not more than a guess) is that you expect too much from your prospects in this page. Build a relation shipt first and then follow up with the more detailled questionnaire later.

      I'm not saying 'replace' the current one, but 'test against'.

      These things can not be decided upon guesses....

      Ralf
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