I've got a mental blockage and I'm hoping you can help me. I sell a high ticket price course: Shaolin Chi Kung (think Chinese Yoga, but better).
A car is a car, it takes you from A to B. But if I show you my Bentley Continental you'll look at me very differently than if I show you my Kia.
A watch is a watch, it tells you the time. But there is a big difference between a Panerai and a Sekonda.
I could go on. These are tangible things, you can look at, feel, smell (and taste if you wanted to!). So I think it's easier to "convince" a customer of the value of the more expensive item.
I have two questions you can help me with:
- What other successful non tangible services, that sell for a very high ticket price can you think of, that might be worth looking at to emulate their marketing strategy.
- Do you have experience of selling a high end service and what approach do you take to convincing your customers that you are the only option if they want the best? (And you haven't got a shiny, sparkly product for them)
All thoughts gratefully received, and thank you in advance for your precious time.