Your Adsense and Affiliate Ads Disappear with One Click

Fun to Write · 11-09-2009, 01:53 PM

I was reading the most popular stories on the NY Times web site and came across this: Cleaning Up Clutter Online

Read the article here:

Cleaning Up the Clutter Online - Pogue’s Posts Blog - NYTimes.com

Basically, there's this free browser tool called Readability that eliminates all ads on any website page with just one click. That means no text links, banner ads, promotions or adsense of any kind.

The user is left with just the plain text, which they can play around with i.e. make fonts bigger, smaller, change backgrounds, etc.

The author says that if he wants to read an ad, then he'll do so before banishing them from the page. I mean, he can say that, but is that really true?

Hmmm.

This could be a big game changer for the near future in how ads are presented. I think ads will have to be a lot more compelling to get readers attention in like the first 5 seconds or so. Got to get them before they click on that banish button.

I wonder how the Google team is planning on dealing with this?

This can also affect clickbank, Amazon and other affiliate marketing on websites and blogs.

Side Note: The ironic thing is that this guy's love for this tool also takes away revenue from his own newspaper.

What do you think about this?

Dan Riffle · 11-09-2009, 02:10 PM

My gut instinct is to have a plugin made that would block this browser, but it's hard to turn away visitors -- even if they might only read your ad for a few seconds.

Maybe instead of a plugin that blocks the browser, how about one that strips its ability to block ads? I'm not a techie, but I figure it would be possible.

Eric Lorence · 11-09-2009, 02:37 PM

Any browser with Javascript disabled will have the same effect on most ads, security toolbars, and Firefox with the Noscript plugin as well.

Nothing new really, and just applies to the visitors browser - not your page itself.

Not any kind of game changer I think ..

Fun to Write · 11-09-2009, 02:42 PM

That's good to know, Eric

I guess it just seems like more people will be using something like this if it gets lots of publicity.

Scott Ames · 11-09-2009, 03:21 PM

They've been around for a while. I think anyone grumpy enough not to accept ads would not be a good customer anyway.

I'm amazed that marketers hate them, but some do. I personally like to see what is being promoted and sold, but that's me.

JohnMcCabe · 11-09-2009, 03:52 PM

Quote:

Originally Posted by Scott Ames

I'm amazed that marketers hate them, but some do. I personally like to see what is being promoted and sold, but that's me.

Scott, I liken it to the year I spent working in a retail store in a big shopping mall. On November 1st, they started playing the Christmas music loop in the mall. The first couple of times through, it was fine. Then after a week or so, I stopped hearing it for awhile. Starting on Black Friday, they cranked up the volume. For the next four weeks, I hated Christmas music and was convinced that Scrooge was a wuss.

It's the same thing with online ads. I tend to surf the same types of sites day after day, and so I see the same ads over and over again. I like to see what's new, but when there's nothing new, it's just a distraction.

Especially the ads designed to kidnap your attention - mostly flash ads that cover up what I'm trying to read until I either click the ad or find the little "x" to close the ad. Until my mouse gets anywhere near the ad, when the cycle starts again...

It's like any other gimmick I come across.

First time I see it, it's cool.

Next few times, it's 'hm, wonder how I could use that'.

The 64,327th time, it's 'Argh, not that g--d--m thing again...'

silvervixen · 11-09-2009, 03:56 PM

Adblock Plus and NoScript already block Adsense and other ads that rely on Java and Flash. I use both, myself because of viruses on websites and to get rid of intrusive and obnoxious advertising, but I do disable Adblock on sites I frequent a lot to allow the owner to his or her Adsense revenue.

There is a way you can get around these, but its basically wrapping your entire site around some code that renders it invisible except for a sentence asking the user to please disable Adblock if they want to view the site.

Daniel Brock · 11-09-2009, 05:53 PM

Two words: text links

Zeus66 · 11-09-2009, 05:56 PM

Two more words: email marketing.

Three more words: BUILD YOUR LIST!

John

11-09-2009, 01:53 PM	#1
Fun to Write Advanced Warrior War Room Member Join Date: Jul 2007 Location: New York, USA. Posts: 598 Thanks: 73 Thanked 108 Times in 91 Posts Social Networking	Your Adsense and Affiliate Ads Disappear with One Click I was reading the most popular stories on the NY Times web site and came across this: Cleaning Up Clutter Online Read the article here: Cleaning Up the Clutter Online - Pogue’s Posts Blog - NYTimes.com Basically, there's this free browser tool called Readability that eliminates all ads on any website page with just one click. That means no text links, banner ads, promotions or adsense of any kind. The user is left with just the plain text, which they can play around with i.e. make fonts bigger, smaller, change backgrounds, etc. The author says that if he wants to read an ad, then he'll do so before banishing them from the page. I mean, he can say that, but is that really true? Hmmm. This could be a big game changer for the near future in how ads are presented. I think ads will have to be a lot more compelling to get readers attention in like the first 5 seconds or so. Got to get them before they click on that banish button. I wonder how the Google team is planning on dealing with this? This can also affect clickbank, Amazon and other affiliate marketing on websites and blogs. Side Note: The ironic thing is that this guy's love for this tool also takes away revenue from his own newspaper. What do you think about this?
	Got a Fiction Novel in Your Head that You’re Dying to Write? Release Your Inner Author Here

11-09-2009, 02:10 PM	#2
Dan Riffle formerly known as riff War Room Member Join Date: Apr 2007 Location: Ohio, USA. Posts: 267 Thanks: 39 Thanked 45 Times in 36 Posts	Re: Your Adsense and Affiliate Ads Disappear with One Click My gut instinct is to have a plugin made that would block this browser, but it's hard to turn away visitors -- even if they might only read your ad for a few seconds. Maybe instead of a plugin that blocks the browser, how about one that strips its ability to block ads? I'm not a techie, but I figure it would be possible.

11-09-2009, 02:37 PM	#3
Eric Lorence Senior Warrior Member War Room Member Join Date: Jan 2008 Location: Alpharetta,GA, USA. Posts: 1,440 Thanks: 497 Thanked 199 Times in 144 Posts	Re: Your Adsense and Affiliate Ads Disappear with One Click Any browser with Javascript disabled will have the same effect on most ads, security toolbars, and Firefox with the Noscript plugin as well. Nothing new really, and just applies to the visitors browser - not your page itself. Not any kind of game changer I think ..

11-09-2009, 02:42 PM	#4
Fun to Write Advanced Warrior War Room Member Join Date: Jul 2007 Location: New York, USA. Posts: 598 Thanks: 73 Thanked 108 Times in 91 Posts Social Networking	Re: Your Adsense and Affiliate Ads Disappear with One Click That's good to know, Eric I guess it just seems like more people will be using something like this if it gets lots of publicity.
	Got a Fiction Novel in Your Head that You’re Dying to Write? Release Your Inner Author Here

11-09-2009, 03:21 PM	#5
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	Re: Your Adsense and Affiliate Ads Disappear with One Click They've been around for a while. I think anyone grumpy enough not to accept ads would not be a good customer anyway. I'm amazed that marketers hate them, but some do. I personally like to see what is being promoted and sold, but that's me.
	Action is the foundational key to all success. - Pablo Picasso

11-09-2009, 03:56 PM	#7
silvervixen Active Warrior Join Date: Sep 2009 Posts: 76 Thanks: 4 Thanked 2 Times in 2 Posts	Re: Your Adsense and Affiliate Ads Disappear with One Click Adblock Plus and NoScript already block Adsense and other ads that rely on Java and Flash. I use both, myself because of viruses on websites and to get rid of intrusive and obnoxious advertising, but I do disable Adblock on sites I frequent a lot to allow the owner to his or her Adsense revenue. There is a way you can get around these, but its basically wrapping your entire site around some code that renders it invisible except for a sentence asking the user to please disable Adblock if they want to view the site.

11-09-2009, 05:53 PM	#8
Daniel Brock Senior Warrior Member War Room Member Join Date: Aug 2008 Posts: 1,628 Thanks: 169 Thanked 934 Times in 254 Posts Contact Info	Re: Your Adsense and Affiliate Ads Disappear with One Click Two words: text links
	Clickbank #1 Best Seller: The Deadbeat Super Affiliate. Click here to learn how to make money online in your bath robe and gym socks!

11-09-2009, 05:56 PM	#9
Zeus66 John Schwartz War Room Member Join Date: Jul 2008 Location: Near Dallas, TX, USA Posts: 3,691 Thanks: 1,620 Thanked 3,245 Times in 1,140 Posts Social Networking	Re: Your Adsense and Affiliate Ads Disappear with One Click Two more words: email marketing. Three more words: BUILD YOUR LIST! John
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