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11-09-2009, 02:17 PM
| #1 |
| Senior Warrior Member War Room Member  Join Date: Jun 2006 Location: West of Rockies
Posts: 5,556
Thanks: 363
Thanked 665 Times in 325 Posts
|  Brainstorming to come up with a USP...what do you do?
What was your method of coming up with a USP for your business? Do you even have one? Today I'm thinking how important USP are to companies like FedEx, Dominos, etc. but I'm left wondering how they came up with the USP to start with and how they knew it was a good one. |
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Action is the foundational key to all success. - Pablo Picasso
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11-09-2009, 02:31 PM
| #2 | |
| SEO D'Artagnan War Room Member  Join Date: Aug 2009
Posts: 4,301
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Thanked 799 Times in 542 Posts
| Re: Brainstorming to come up with a USP...what do you do? Quote:
In my last case it was the overuse of backlink packages and the lack of protection against abuse that helped me create an application. In the case of Fedex it was reliability in speed and international delivery. two things that The postal service stunk at. | |
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11-09-2009, 02:33 PM
| #3 |
| Senior Warrior Member War Room Member  Join Date: Jan 2009 Location: Orangeville, Ontario
Posts: 2,906
Thanks: 1,311
Thanked 1,071 Times in 567 Posts
| Re: Brainstorming to come up with a USP...what do you do?
Sometimes you need outside help. I find when I am in the bubble of my own creation I can't step outside it easily enough. That's when I call on friends who own businesses and ask for advice. Sometimes they see things I never thought of. A good brainstorming session is all you need. Get some Lattes from starbucks (caffeine and sugar help the creative process) and talk it out. Good luck! |
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| Tags |
| brainstorming, usp, uspwhat |
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