Cleaning Your E-mail List?
Do you guys clean your email lists regularly?
For instance, i have the following stats on my last newsletter:
Opened 312 23.1%
Not opened 1041 76.9%
The only thing i remember reading about this is that you should never remove users that didn't open your emails, even if you may save money (email points in my case).
This has to do with brand awareness.
Users may not open it but they do remember your company name and in the long run it helps.
However, removing at least users who haven't open any newsletters in the last 3 monts could be a good choice.
What do you guys do about this?
Thanks
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill