A Great Marketing Story ..

Raydal · 11-11-2009, 09:03 AM

I think this article is really inspirational on how just one small change
in your marketing could make such a big difference even in a tough
economy.

the-accidental-hero.html: Personal Finance News from Yahoo! Finance

-Ray Edwards

Tinkerbell · 11-11-2009, 11:44 AM

Ray, a nice story and a smart move by SubWay. I LOVE eating at SubWay, makes me feel like I'm "eating healthy" and therefore feel great about my food choices -- and their $5 footlongs are exactly what I purchase. I eat half now, save half for later. It's like getting two meals for the price of one (for me).

This article mentions how the $5 price point has taken on enough signifigance to convince other Fast Food restaurants to create $5 sandwiches, etc. too, and I think this is smart as well.

Never could figure out the $7 craze that went through for a while. I remember wondering "Why not $5?" It just seemed to make more sense.

Here's my logic on this: $7 is almost ALL of a $10 bill, but $5 is only HALF. You can spend $5 and still have that other $5 if you need it later.

Anyway, thanks for sharing.

Tina

11-11-2009, 09:03 AM	#1
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,248 Thanks: 150 Thanked 1,131 Times in 501 Posts Social Networking Contact Info	A Great Marketing Story .. I think this article is really inspirational on how just one small change in your marketing could make such a big difference even in a tough economy. the-accidental-hero.html: Personal Finance News from Yahoo! Finance -Ray Edwards
	WSO: 6 Months Of Copywriting Coaching For Just $597 By Warrior's Favorite Copywriting Coach! The Economy Sucks Copywriting Special! \| Copywriting Course FIVERR Gig!

11-11-2009, 11:44 AM	#2
Tinkerbell The Idea Fairy War Room Member Join Date: Nov 2006 Location: Here and there. Posts: 917 Blog Entries: 3 Thanks: 183 Thanked 295 Times in 56 Posts Contact Info	Re: A Great Marketing Story .. Ray, a nice story and a smart move by SubWay. I LOVE eating at SubWay, makes me feel like I'm "eating healthy" and therefore feel great about my food choices -- and their $5 footlongs are exactly what I purchase. I eat half now, save half for later. It's like getting two meals for the price of one (for me). This article mentions how the $5 price point has taken on enough signifigance to convince other Fast Food restaurants to create $5 sandwiches, etc. too, and I think this is smart as well. Never could figure out the $7 craze that went through for a while. I remember wondering "Why not $5?" It just seemed to make more sense. Here's my logic on this: $7 is almost ALL of a $10 bill, but $5 is only HALF. You can spend $5 and still have that other $5 if you need it later. Anyway, thanks for sharing. Tina
	Free Gift: The Greatest Internet Marketing Secret Ever Told... Copywriting: Get Converted. Make It Happen