I Bet You'd Never Have Thought Of This Niche In A Million Years

Martin Luxton · 11-12-2009, 02:10 AM

Someone, somewhere is always looking for a solution to a problem.

BBC NEWS | Europe | Hi-tech holy water calms flu fear

Look at every problem or fear you or your community has and you could find a new business.

Martin

AlonzoTJones · 11-12-2009, 02:27 AM

I was just watching Seth Godin on youtube earlier speaking about the exact same thing. Well, he didn't necessarily speak of "fear" per se, however, his point was that successful businesses or marketers are all about being remarkable and solving problems.

I like where you went in the latter part suggesting that "communities" (While I understand you may not have meant it this way, I am reading this as neighborhoods or populations. i.e. local nurses at the area hospitals, local soccer moms, knitting groups, or rec league softball) have problems that need solving. Great opportunity for to provide an outlet for some social networking and word of mouth marketing for the right niche.

Thanks for the synchronicity.

ForeignProfessor · 11-12-2009, 02:59 AM

I was excited to read "Catholic churches in Italy are installing automatic holy water dispensers to help reduce the risk of spreading swine flu."

I immediately assumed it was because the holy water was performing miracles and curing people of swine flu, which would be very good PR for the church, and quite a miraculous world event.

However I then read on and found out that it is just a boring sanitation measure replacing fonts which get contaminated by dozens of different people using them. Bah.

Martin Luxton · 11-12-2009, 03:01 AM

Quote:

Originally Posted by AlonzoTJones

I like where you went in the latter part suggesting that "communities" (While I understand you may not have meant it this way, I am reading this as neighborhoods or populations. i.e. local nurses at the area hospitals, local soccer moms, knitting groups, or rec league softball) have problems that need solving. Great opportunity for to provide an outlet for some social networking and word of mouth marketing for the right niche.

That is exactly what I meant. Let's take soccer mums as a simple example.

Christmas is coming up so they need help choosing the right soccer-related present. Who is 'hot' now Beckham, Ronaldo, Kaka?

You could promote/do an article about their boots. If the kid's hero is Beckham, found out what boots he wears and the soccer mum can buy those.
The only danger is, the kid might never take them off (my kid brother used to wear his Beckham kit 24/7

).

Martin

stu_carver · 11-12-2009, 05:25 AM

Simple but brilliant!

kevinfar · 11-12-2009, 06:00 AM

Just 1 simple idea is all that is sometimes needed..

rapsolo · 11-12-2009, 10:17 AM

You hit the nail right on the head. That is it.

Rapheal Adewale.

Dave777 · 11-14-2009, 04:22 AM

There are Many other ways to "twist" this niche and Cash in Big time with some innovative thinking, product creation & marketing...

Fears of flu a cash cow for makers of sanitizers - The Globe and Mail

Quick examples...
Clean Media: SaniPost hand sanitizer kiosk - advertising
Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units - Marketing news - Marketing magazine
How to Advertise Your Business Using Hand Sanitizers | eHow.com

Dave

11-12-2009, 02:10 AM	#1
Martin Luxton Christmas Rocker Join Date: Aug 2006 Location: North Pole Posts: 2,380 Blog Entries: 1 Thanks: 545 Thanked 696 Times in 372 Posts	I Bet You'd Never Have Thought Of This Niche In A Million Years Someone, somewhere is always looking for a solution to a problem. BBC NEWS \| Europe \| Hi-tech holy water calms flu fear Look at every problem or fear you or your community has and you could find a new business. Martin
	"Merda taurorum animas conturbit"

11-12-2009, 02:27 AM	#2
AlonzoTJones Active Warrior War Room Member Join Date: Oct 2009 Location: On the computer...according to my wife Posts: 66 Thanks: 7 Thanked 10 Times in 7 Posts	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years I was just watching Seth Godin on youtube earlier speaking about the exact same thing. Well, he didn't necessarily speak of "fear" per se, however, his point was that successful businesses or marketers are all about being remarkable and solving problems. I like where you went in the latter part suggesting that "communities" (While I understand you may not have meant it this way, I am reading this as neighborhoods or populations. i.e. local nurses at the area hospitals, local soccer moms, knitting groups, or rec league softball) have problems that need solving. Great opportunity for to provide an outlet for some social networking and word of mouth marketing for the right niche. Thanks for the synchronicity.

11-12-2009, 02:59 AM	#3
ForeignProfessor David War Room Member Join Date: May 2009 Posts: 131 Thanks: 21 Thanked 28 Times in 20 Posts	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years I was excited to read "Catholic churches in Italy are installing automatic holy water dispensers to help reduce the risk of spreading swine flu." I immediately assumed it was because the holy water was performing miracles and curing people of swine flu, which would be very good PR for the church, and quite a miraculous world event. However I then read on and found out that it is just a boring sanitation measure replacing fonts which get contaminated by dozens of different people using them. Bah.

11-12-2009, 05:25 AM	#5
stu_carver Warrior Member War Room Member Join Date: Nov 2009 Posts: 7 Thanks: 0 Thanked 1 Time in 1 Post	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years Simple but brilliant!
	Does your niche marketing need a Kick Start? http://micronicheblogger.net

11-12-2009, 06:00 AM	#6
kevinfar Kevin Farrugia War Room Member Join Date: Aug 2009 Posts: 281 Thanks: 4 Thanked 22 Times in 21 Posts Contact Info	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years Just 1 simple idea is all that is sometimes needed..

11-12-2009, 10:17 AM	#7
rapsolo Active Warrior War Room Member Join Date: Oct 2009 Posts: 70 Thanks: 12 Thanked 5 Times in 5 Posts	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years You hit the nail right on the head. That is it. Rapheal Adewale.

11-14-2009, 04:22 AM	#8
Dave777 Advanced Warrior Join Date: May 2008 Location: Western Canada Posts: 824 Thanks: 29 Thanked 149 Times in 127 Posts	Re: I Bet You'd Never Have Thought Of This Niche In A Million Years There are Many other ways to "twist" this niche and Cash in Big time with some innovative thinking, product creation & marketing... Fears of flu a cash cow for makers of sanitizers - The Globe and Mail Quick examples... Clean Media: SaniPost hand sanitizer kiosk - advertising Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units - Marketing news - Marketing magazine How to Advertise Your Business Using Hand Sanitizers \| eHow.com Dave