Life Is A Horserace, Are You an Early, Presser Or Sustained Money Maker?

[pheonix44]

I’m a real big horse racing fan, I read the form a lot and I bet on the horses as a nice way to make extra money. The one thing I noticed about horses is that early on they all seem to be at the same level, but as the race takes shape those who are truly contenders begin to separate themselves from the pack. I applied this to internet marketing and life and came up with these three types when it comes to business. Look to see which one you think you are.

Early Pace Internet Marketer

This is the type of marketer that goes for the big score early as possible. They are trying to make as much money as they can quickly. Problem is these types of internet marketers usually end up running out of tricks because they never build anything of real value.

They have to always keep on their heals, if there are other people like this around them then they all fight to get the jump. They all end up flaming out and finishing out of the money when it comes to the stretch.

Presser Internet Marketer

These are the type of internet marketers who are right behind the early pace internet marketers, but they are waiting till the end to overtake them. These types are usually much more controlled and finish in the money. Very rarely will they be also rans because they focus on building long term sustainable income.

The Sustained Internet Marketer

This types lay off the pace way in the back, they wait for the early pace marketers to flame out and then they keep consistent with their pace. Their consistency pays off and when it comes money time they are able to finish in the money.

In a horse race these types usually pay boxcar odds because no one expects them to be in the money. The may even finish out of it a lot. But when they finally come in the money they pay very well and get a big piece of a big purse.

I would consider myself a sustained pace internet marketer, because I am looking for the long term money and I’m willing to lay in the back while the others chase system after system. When I finally create something worthwhile it’ll be mines alone and the payoff will be big and worth the wait.

Which type of internet marketer do you consider yourself to be? If internet marketing were a horse race would you be a contender come late stretch or will you flame out early chasing the quick buck?

[Dan C. Rinnert]

I think I'll go with none of the above.

You see, life is like a box of chocolates. And the theobromine in chocolate can be deadly to horses, so I'd rather not be a horse. And, when you combine the risks of epileptic seizures, heart attacks, internal bleeding and death with the stress of a race, that only increases the risk of death.

So, you can go at a steady pace, take an early lead or wait until the end to push yourself, but, if you can't have chocolate, why bother?

[pheonix44]

I think I'll go with none of the above.

You see, life is like a box of chocolates. And the theobromine in chocolate can be deadly to horses, so I'd rather not be a horse. And, when you combine the risks of epileptic seizures, heart attacks, internal bleeding and death with the stress of a race, that only increases the risk of death.

So, you can go at a steady pace, take an early lead or wait until the end to push yourself, but, if you can't have chocolate, why bother?

Someone else is a horseracing fan I see.lol

[JohnMcCabe]

One thing about the come-from-behind types...

To the casual observer, it looks like the late runner puts on a huge surge, passing horse after horse, to get to the front.

If you break down the segments and put a stopwatch to them, you'll find that in almost every case the final quarter for every horse will be slower than the opening quarter. In other words, ALL of the horses are running slower than they were at the start.

The off-pace horse is just slowing down at a slower rate than the others. They tend to run at pretty much the same pace, and tend to find their niche in longer races.

If I'm looking at a six-furlong sprint, and there's an early horse who can carry their speed for 6.1 furlongs, I'll bet on them over the come-from-behind type.

Bringing it back to marketing, if the opportunity is likely to be a flash in the pan, like a fad, I want to kill it and move on. If I take any other approach, the opportunity will be gone before I get cranked up.

[pheonix44]

One thing about the come-from-behind types...

To the casual observer, it looks like the late runner puts on a huge surge, passing horse after horse, to get to the front.

If you break down the segments and put a stopwatch to them, you'll find that in almost every case the final quarter for every horse will be slower than the opening quarter. In other words, ALL of the horses are running slower than they were at the start.

The off-pace horse is just slowing down at a slower rate than the others. They tend to run at pretty much the same pace, and tend to find their niche in longer races.

If I'm looking at a six-furlong sprint, and there's an early horse who can carry their speed for 6.1 furlongs, I'll bet on them over the come-from-behind type.

Bringing it back to marketing, if the opportunity is likely to be a flash in the pan, like a fad, I want to kill it and move on. If I take any other approach, the opportunity will be gone before I get cranked up

Now you obviously know your stuff. I don't know why I forgot the sprint part of it, but even in those races there are too many horses chasing for the early lead. In internet marketing the fads will have everyone chasing after them diminishing their value. It is like with CPA where as soon as a product comes out there are a million review pages of it on google and EZA. All of this quickly diminishes the return and you have to push even harder to get to the front, which is where you need to be in most sprints late race.

[pheonix44]

The off-pace horse is just slowing down at a slower rate than the others. They tend to run at pretty much the same pace, and tend to find their niche in longer races.

I always considered the horse was being consistent, with marketing it is not about how much you do, but how consistent you are with it.

[JohnMcCabe]

Originally Posted by pheonix44

Now you obviously know your stuff. I don't know why I forgot the sprint part of it, but even in those races there are too many horses chasing for the early lead. In internet marketing the fads will have everyone chasing after them diminishing their value. It is like with CPA where as soon as a product comes out there are a million review pages of it on google and EZA. All of this quickly diminishes the return and you have to push even harder to get to the front, which is where you need to be in most sprints late race.

I wasn't thinking of it so much in terms of IM products. I was thinking of consumer products that go through a period of high popularity which tapers off, like new video games or DVD collections. I was also considering seasonal products, like Christmas gifts, Halloween costumes, etc.

With those type of promotions, by the time you get cranked up, the opportunity has passed.

IM-type products like you refer to are like sprint races with a pile of front-runners. They tend to burn themselves out early, but the race is over so that even if you do outlast them, as you say, the value is no longer available.

Originally Posted by pheonix44

I always considered the horse was being consistent, with marketing it is not about how much you do, but how consistent you are with it.

Your basic come-from-behind horse is normally quite consistent. The difference between their early fractions and their finishing fractions is less than it is for other types of runner.

The race analogy, while helpful, is imperfect. A race, by definition, has a starting point and an ending point. Once you pass the finish line, it doesn't mater if you're running full speed, barely walking or at a dead stop. Your pace after crossing the finish means nothing

Rather than looking at things as a single race, I'd look at them as a series of races. The consistent performers tend to have longer, more successful careers.

Several years ago, there was a horse running on the New York circuit, can't remember his name. Good looking white horse, stood out. Anyway, this horse managed to finish second 21 consecutive races. He finally broke through when the horse in the lead stumbled with too little time for this horse to slow down and finish second...

Of course, nowadays, if you can make a big splash in a few select races as a youngster you can retire to stud after your second campaign...

[pheonix44]

This is a good analogy. Consistency over a period of time will always be a good indicator of what kind of a marketer you are.

[JohnMcCabe]

OK, you win...

[BIG Mike]

None of the above...I rarely refer to myself as an Internet Marketer. On the other hand, as a businessman, I run on a one lane track and pace myself.

[Kevin Riley]

Sometimes I think I'm the thoroughbred, but other times just the plodding donkey. Either way, I steadfastly stay the course towards a distant goal. I'm not in it for the quarter horse sprint.

[pheonix44]

None of the above...I rarely refer to myself as an Internet Marketer. On the other hand, as a businessman, I run on a one lane track and pace myself

That would make you a presser.lol