Who?

Personally If you are looking for a good example, the Affilorama Email list by Mark Ling is great. even his promotional emails are full of good content that you can use.

Its the only marketers list I still get. I have unsubscribed all the others for the same reasons you have mentioned.

Paul Myers

Martin Avis

Kevin Riley
Paul Myers
Bev Clement

I believe there are one or two others but these are the ones who spring to mind immediately.

Bev beat me to it.

Paul Myers and Martin Avis. They each have their own folders in my mail.

Matt

I usually open up your buddy Frank's emails. They are short, to the point, and usually lead to something of good value.

I like to read Matt Furey's email too as it's interesting to find how he can turn a current even into an email like he does quite often.

Those are about the only 2. There are a bunch of other marketers, many you are friends with and work closely with that I barely if ever open.

Those are too long...too gimmicky...contain made up stories about when the email was written...etc.

I can usually tell by the subject matter if they are selling something or have something that may be of genuine interest to me.

Actually, if I got an email from you, I would open it because I like your material, and what you teach and the fact that I don't get your emails so it would be a novelty that I would definitely read.

always Frank Kern and James Schramko
the other million I usually delete

OK,

To answer your question my answer is nobody. I never click and open right away Because Allen doesn't send me emails anymore. Now, on a positive note I have a "special folder" where I send emails I will read when I want to read them and into that special folder goes. Paul Myers, and Mr. Makepeace. A dozen or so other marketers mostly well known Warriors go into another special folder for reading after I finish the first special folder.

If Allen ever sends anything, (which he hasn't latly, at least to me) I open it right away, just because.

George Wright

I too really dig Paul Myers emails. They are some of the best.

However, they don't give me that jolt that I "must" read right this second. (Sorry Paul, still love ya).

I reckon that's only because the emails tend to take a few minutes to read, and after 30 seconds I'm distracted by Sportscenter. (More pictures Paul)

When I think the best emails written by Warriors, Paul is the first one I think of that of though. They are damn good.

I have a feeling this thread is going to get a few notable people some more signups

Aside from observing copy for my email swipe file, I can't say anyone really sends me anything compelling. I pay attention to Kern and Walker to see what they're up to. Jeff is real abbreviated. Kern is Kern. You're part of the Kern/Earthy conversation style crowd, so at least it's somewhat interesting.

But we all know that it's just stuff to fill the interest space to keep the eyeballs and attention until the next JV promotion.... which is okay too because that's the name of the game.

I get a lot from Perry Marshall & Michel Fortin.

The most interesting guys I follow are actual copywriters. Neil Sagebiel's "Headlines from Floyd" comes to mind... http://headlinesfromfloyd.com

My 2 were ...

Obviously Frank and

Rich Jerk (when he used to send good emails. them were the days).

David D`Angelo (pen name)

Andrew Hansen and Marlon Sanders

Thinking about it.. There are a few I will always open.

Frank Kern... just because he has me in his mesmerizing death grip

Jason Moffatt... I like his style (and he is friends with Frank)

Robert Plank... I have no clue why I read his emails, but I literally read everyone he sends, which is usually everyday.

Russell Brunson... That dude knows his crap. Very systematized, and I like his use of different landing pages

The are a few that I never open unless there is a big push for something and I want to see how they are marketing it.

Shannon

Perry Marshall
Glenn livingston
Frank Kern

in that order

I read George Brown and Alex Shelton's emails. For the most part, short and succint. I also have to agree with the Rich Jerk.

The cool thing about this thread is...

1. There will be a obvious pattern of who's emails are really good.

and...

2. A couple Warriors will likely be thinking to themselves "does this email suck?" the next time they are about to hit that broadcast button.

Here's how you know you are doing email right... You're subscribers will email you asking if you would email them more often.

I wonder how many people get that request from their subscribers?

Paul Myers and Tony Shepherd.

I don't read anyone's 100%. I actually unsubscribed from a bunch. Even if they have good content, it distracts me from getting work done.

With that being said....

Perry Marshall's - He has his own folder. I read about 95% of his emails.

Dan Kennedy - Used to read all of his. Now I don't get very many, at all. If I do (usually from Bill anyway), I don't usually read them.

Craig Garber - Also has his own folder. I read about 99% of his emails. They all have solid content. And they all have a soft pitch at the end. But I'd say it's more a call to action than a pitch. I think that way because he provides such usefull content that I don't care if he mentions his products.

Kern - Used to read them all. Now I usually delete them.

Clayton Makepeace - Read about 50% of his.


These days, the less email the better. Such a time vampire.

Ben Settle for my copy skills

Jason Dinner because I like his one of you guys style

Russell Brunson The dude sends me money lol

my autoresponder dude .....sends me money for selling his shovels

And my personal favorite ..... Troy_Phillips .... sends great advice and freebies ..... not been in it for so long he has forgotten what the newbie needs and mindset is about. Course I could be partial :-)

Kern
Moffatt

I really like Kern's style because he writes as if he's writing to
someone he's known all his life... not a potential prospect.

Jeff Walker - because he's so cool
Jason Fladlien - because every word he writes has a purpose
Brian McElroy - because of the value he provides
Frank Kern - because every email contains a lesson or a link to a video with a lesson

Are you kidding? I don't read anyone's emails anymore. Even the big names just jv the heck out of one anothers lists. Don't believe me? Go out and opt on to 25 of the big names in IM and watch what hits your inbox.

David D`Angelo (pen name)

Top five? Frank Kern, John Alanis, Kevin Thompson, Kevin Bidwell, Robert Plank. In roughly that order.

Perry Marshall - makes you think and always lures me in with the story. Many of minutes spent scrolling through my blackberry emails as I can't just "scan" his mail. haha.

Travis Sago - took a while to get used of his style, but the guy just beams "authentic"

Joey Smith
Paul Meyers

Notice something interesting? People who provide value tend to get read more often. People who simply try to sell you something get deleted. Even the ones that used to be good can end up in the scrap heap if they abuse the privilege of sending email.

I used to read everything I got from Robert Ringer and ETR but as their format drifted, they ended up getting into the To Be Read Later. I still like Kern's videos. Usually more for the way he presents than what he is presenting.

I do scan headlines and give credence to those that have consistently provided good information. I browse them when looking for inspiration.

Several of the people mentioned provide excellent content with nearly every email. That's why they get read more often.

Gary Bencivenga...when he was sending them

Gary Halbert...when he was sending them

Ted Nicholas...when he was sending them

Perry Marshall

Clayton Makepeace in his earlier ones

Ken MCarthy in his earlier ones

Travis Sago the "home boy"

John Carlton in his earlier ones

------------------------------

After a while I feel I can live without these guys and actually spend more time in "get the friggin stuff done mode"

Knowing they have archives of their work is good if I want to read a nugget later from those masters.

Anyway, good research project you got going here Jason.

Ewen Vile

I just opened an Eban Pegan Email and immediately
signed up for his membership site. Already getting
killer info.

Paul Myers.

That's it.

Perry Marshall, good story telling

Kern for me! I actually never used to read them, I always just hit delete and I wondered one day, why am I even on his list, then I read and email, watched a video and love his stuff!

Its funny stuff and the fact he is so laid back is awesome!

GoGetta

I Know John Reese does not send much emails but when i was subscribed to many IM lists... I always read John's email just the moment it arrives...

I always enjoyed reading his emails..they are not just written today and sent..
i think he put so much thought and work in email before sending it...

Regards,
Mohsin
PS. Hey Jason we look forward to watch the video

I don't open any; I keep getting emails from different people on the same day promoting the same product with the same email message. lame.

I agree with what's been said...

All pitch fests.

Most have their balance way wrong.

And too many are returning favors, you email about this offer and I'll email about yours.

Jason Moffatt
Robert Plank

And then there's one other person I don't even consider a marketer in the internet marketing sense of the word. But a lot of the email marketers out there could stand to take note of how this guy operates. He has supplied me with so much information that I look for his emails almost every time I start my day, because the info is often an eye-opener, and most of the time supplied without a sales message of any kind. His marketing is the OPPOSITE of the sell, sell, sell emails I get that dog my inbox and that I many times find myself unsubscribing from. And here's the thing: if you want his assistance with something, it's $1,000 per 30 minute phone call to gain access.

And that's Simon Black over at SovereignMan.com. If ever there was an anti-sell email newsletter, this appears to be it.

Jason, before I tell you the name how about you tell me your 2 names?

Edit: Ok, looks like you already did.

For me, it's this young guy who I think is only 18 or 19, Kris Manieri or something like that. I just signed up for his list (I think from warrior forum somehow) and I absolutely love the information he has given me, for free.

Jimmy D Brown

I used to like Bencivenga's and Halberts.

These days not much.

Perhaps Eben's and Mike Hills. Also Paul Myers from time to time if I get time.

All of the other g u r u 's are usually trying to sell stuff all the time. Usually unreviewed products from other g u r u 's.

What about starting a thread for the most irritating emails received?

Probably get deleted though.

Sam

Emails I open automatically because of "who" they are from?

PayPal *haha* Kidding, but I do love those ones.

Frank Kern -this guy is funny even when he's pitching. Frank's emails are the only ones that really seem like you're getting an email from a lifelong friend. Maybe he really is a sorcerer and really does have EVERYONE under the Alchemist's Spell...but his emails are so good (in they don't come across as marketing schmarmy) you'd never figure it out to break free from the curse.

Paul Myers - now that I'm on his list, I tend to read his emails just because they're from him, and since I know him from this forum - I'm afraid I'll miss something "basic, but must-know" if I don't read what he writes.

Jason Moffatt - used to open these FIRST, ahead of everybody because this dude was just COOLNESS in a box. Totally real, and totally unafraid to say and do exactly what he thought. Then something changed for a while. Don't know what went down, but maybe he'll be back to "normal" (which is completely opposite of everyone elses "normal") soon? <wink>

and lately, I open emails from Travis Sago, John Reese, Perry Marshall, and John Fancher.

Paul Myers

None of the others really get my attention, I filter all the rest into a single mail account on my hosting.. then once a month, I scan through for funky looking subjects.

Peace

Jay

p.s. Not all warriors are sending out content in this niche, I get some good mail from warriors outside this niche and most of my mail goes out in other niches..

Like many others, I have two email addresses, and one is for list signups, service signs up, etc etc.

I read the emails from alot of marketers, and I think it's kind of my job as an IM'r to read and see what the industry is up too.

I think the best emails to read (for me) are from product creators who are developers themselves, they always have the best stuff. Sid hale, Bill Ortell, Josh bartlett, dave guidon, etc etc.

That's just because I really like developers over straight up marketers who outsource
product creation then spend all there time trying to tell me why I gotta buy there solution.

Developers usually come up with better ideas, and they don't need to spend to much
time telling me why I need, because its usually pretty obvious if the tool is useful for me
or not.

Mine.

Looking forward to seeing what you've got, J-Mo. Let me know if you want to team up on something.

Tom Kulzer
CEO & Founder
AWeber Communications

Only one. He's rarely, if ever, mentioned on this forum. A lot of internet marketers THINK they know what they're talking about, but this guy actually does. Every e-mail from him is pure gold.

There are a bunch of names that I delete without opening at all.

*


Ok, here it is, the so-famous email from Rich Jerk:



"Hey Loser,

I don't know about you, but I'm so sick of all these product launches lately. My inbox is inundated with subjects like this:

"Hey, I'm launching a piece of crap Thursday. Get on the early notification list now to get a sh*tty bonus that costs me nothing. I promise to send you tons of other crappy offers in the future too."

or

"Suck Ass Wannabe Profits launches today. Buy this useless sh*t now before the price goes up. I hope I make enough money to fix my 88' Corolla."

or

"Announcing the launch of my brand spankin' new platinum Box of Junk - guaranteed to make you $5,000 in 5 minutes....(*disclaimer: not everyone will make $5k*)"

I'm here to tell you right now that there are about 100 people "in the loop" on every product launch you see. It's an incestuous group that "uses" one another. People have repeatedly tried to suck me into the group. So I checked it out, and here's the process for each launch:

Whoever creates a product (which was most likely outsourced to a guy in Romania) contacts a couple of Joint Venture brokers who take a small percentage of the launch proceeds, in exchange for getting major affiliates on board.

These affiliates don't know what's in the package, they don't know what the product does, and they don't care. It could be the biggest pile of steaming dog sh*t, and they'll still promote the hell out of it. If you have a list of thousands of people who are desperate to make money any way they can, its pump and dump time.

I've sat in on meetings with some of these guys and
you know what they discuss? How to fu*k every one of you out of as much money as possible. Even some of the guys you think are the "good ones". I've got news for you, They Ain't. They actually laugh at how stupid you are. Chasing this "secret" that doesn't even exist.

And do you know why you get the EXACT same email from every launch affiliate? It's because one person wrote it and handed it out to all of the affiliates, to make it that much easier for them to promote. Most affiliates DON'T EVEN READ the email. They just send it, with their affiliate link already pre-populated into it.

And finally, the sales letter is usually written just a FEW HOURS before the product launches. Why? Because nobody knows what the fu*k is going on. These things are run by a group of idiots who are in different geographic locations and don't know how to communicate with one another. And major mistakes are always being made - like the site being down at launch time, a broken shopping cart, whatever.

It's a joke.

When you hear somebody made $1 million, $5 million, or even $10 million on a product launch, do you think it's NET profit? No way. After paying affiliates, fulfillment centers, outsourced labor, JV brokers, etc., and THEN paying refunds which are typically 20% or so right off the bat, the NET isn't all its cracked up to be. And if it's a month to month thing, forget about it. People drop off like flies every month.

So don't get caught up in thinking these guys are getting rich...


THEY'RE NOT...


I've even been guilty of getting sucked into a couple of these launches myself. And the only reason I did was because I BELIEVED in the products. Whether they live up to to the hype remains to be seen. I'm as interested to find out as you are. I really hope they OVER-DELIVER.

Regardless, I just wanted you to know what REALLY happens with all this choreographed bullsh*t. Because when you're on my list, you are entitled to THE TRUTH. At least the truth as I see it after taking my meds.

After sending this email, I'll probably be dropped from the list of the 100 affiliates who are "in the know". But fu*k it..."


Warrior reactions to the email here:

The Warrior Forum - The best RICH JERK email I have received...ever!

Whos emails? Yours bud... you are a straight shooter.

Others I read

Willie
Kern ( guy cracks me up )
allan gardyne

I read Paul Meyers and Dean Hunt's. Always interesting.
Also SuiteJ - I'm a customer and he writes a great email.

I don't get any more than that because I unsubscribe to just about every list I've ever been on.

I still get Rich Jerk's emails for a laugh. I agree, they used to be dynamite.

Tony Shepherd.

Always an interesting read, even when he isn't pitching something. And a genuinely nice bloke.

Andrew Hansen.
Brian McElroy.

Both write in a natural tone that keeps me reading. Both provide value with every email they dispatch. Neither jump on the promotion bandwagon unless it's really solid.

I won't go over my list because they have been listed here. Instead without naming names they are some that automatically get deleted.
If it contains free, a dollar trial in the subject line; more often than not it is something I can do without.
Another pet peeve is 5 or 6 emails from the same marketer with the same subject line and which automatically get deleted. How that happens I'm not sure.
More often than not if I can't hit reply to ask a question or comment I'm less likely to open. It is just worth it to open up a help desk ticket. I don't mind confirming I'm a real person not a bot.
By now I can smell a pitch coming and will usually just delete most of those.
I recieve too many emails to pay attention to all of them and while I do unsubcribe a lot of times its faster to just delete, though not as permanent.
I wish there was a way to mass unsubscribe instead of one by one; it really is that bad.

Robert Plank
Allan Gardyne

The one I hate the most is the Travis bum marketer guy (hates a strong word, do not hate the man, just his emails annoy me), for the way he writes his emails. He uses all these silly hip words and a-typical formatting. Must be his copywriting strategy but for me, his emails, they are so stupid. But it must be working for him. I do not hate him per se, as I can see he is just being corny on purpose especially if I ever watch his videos, and he seems like an ok guy, but his whole emailing campaign rubs me the wrong way. Just write like a normal person!

John Delavara
Liz Tomey

Frank Kern
Jeff Johnson
Paul Myers

I unsubscribed from just about every list because most of them offered ZERO value to my life, but there are a select few that I still belong to:

Perry Marshall (Incredible value)
Glenn Livingston
Frank Kern (can't resist his charm)
Daniel Levis (great teleseminars)
Michel Fortin (great copywriting info)
Dave Lakhani (usually great content)
Geoff Shaw (a warrior who consistently gives great content with virtually no hard pitches)
Don & Jeremy (they rarely mail, but anything from them is amazing)


Hmm, more than I thought. Still, all of the above bring value to my life so I'm happy to read their emails. The rest....no time for them.

Only 1:- Paul Myers

Michael

I'm surprised no one's mentioned Lee McIntyre yet. He provides incredible training videos for free and his promotions are very successful because of the way he interacts with his list.

I'll also add Paul Myers and Brian McElroy too.

James

Frank Kern ( nearly removed 6 months ago due crappy affiliate offers
but has given me a lot of value and I have purchased some of his work )

Eben Pagan - 50% of the emails he has sent will never be deleted.

Howie Schwartz ( just removed him due to repetitive offers )

StomperNet - When they have a good one, it is REALLY good. (Eg. Forumula 5 Free Lessons )

Frank Kern
Glenn Livingston
RJ

Ok so im new to internet marketing and only get emails from a few peeps like dan kenedys office, russell brunson, and then some from self publishing, tv, and radio.

But I was looking online for Kern's, Jason's, and a few others you guys mentioned to subscribe to there lists. But I cant find them? I find a few of there sites, but no opt ins? Does anyone have direct links to them?

This is a great post .

Do you think there might be a reason other than implied for this post ?

I used to think Jason Moffatt was a brilliant marketer. If he is using this post in the way I think he is ...my opinion just went from brilliant to freakin genius .

Tony Shepherd
Jimmy D. Brown
Paul Myers
Perry Marshall
and Travis Sago, because his info is good, and he makes me laugh.

Used to be subscribed to many, including some very big names, but most don't write much good info any more, just buy this, buy this, buy this. And they all promote the same thing at exactly the same time. Then next week, we're all on to some other new gotta have this thing. Delete.

My Kern and Mr Mike Dillard both for different reasons, Frank gets straight to the point which is great, and Mike gives great content which always seems to have a message!

These are the only three emails I open, and on number three it can be hit and miss:

1) Early to Rise Newsletter

2) Lee Mcintyre

3) Frank Kern

I first look at the "From" and next the "Subject". While I would not normally even open your post with "Who?" as the topic title, it sufficiently 'pissed' me that I actually did.

Most marketing headlines, including your post, fail to offer a personally beneficial reason to not potentially 'waste' some time by opening it.

I especially immediately hit delete when I know it's from someone selling high-dollar hype and BS and I won't mention any names here unless you 'twist' my arm.

I really wish that all of the gurus that I used to subscribe to didn't get so greedy. I used to subscribe to a bunch of them until they were sending ONLY affiliate offers, and of course everyone was sending the same offers. I get it... that's how they make the big bucks, but really, it got so annoying and I lost trust in them because sometimes I actually opened the emails and bought into those offers and mostly they were just junk... completely regurgitated crapola!

I'm quite annoyed with Mike Filsaime because he sends out a ridiculous amount affiliate offers each day and no content, then I get LaunchTree duplicate email every time!. Unsubscribed.

I REALLY like Frank Kern, Eben Pagen & Stompernet because they are the only ones that don't overdo it and still provide quality content and quality offers. Anyone else in the same realm of my favs listed here, let me know!

I'm probably a little biased since we are good friends
and partners, but my vote goes to Travis Sago.

He was the first list I was on and I've always admired
his down to earth writing style.

He's also one of the few people that I see actually providing
a lesson and good content in their promotional emails... you
usually learn a lot whether you buy what he's promoting or not.

Lately Andy Jenkin's emails have been really good too.

I also have only two...

Paul Myers (big surprise, right) and John Forde (Copywriter's Round Table).

-Dan

I'm subscribed to quite a few lists, but the only ones that I'm sure to open are:
Rich Schefren
Frank Kern
Ellie Drake
John Reese
Willie Crawford
Laurel Langemeier
Jeff Walker
Stephen Pierce

Rich Schefren
Perry Marshall
Russell Brunson (for the majority of the time)

Paul Myers.

Neil Strauss and Brad P because Im in the PUA community.

Lately even Frank Kern seems to be just selling in every email I'm getting...must be in the wrong maze

I read pretty much everyones emails actually... I like to keep my finger on the pulse of the industry so to speak. Who's promoting who etc.

However I will agree that the email marketing practiced by most is downright horrible. I *never* use swipe copy, and you will never see me recommend anything that I haven't fully tested and can really add some valuable points about. On that note, it's always nice when people send just fun emails and that's something i like to do from time to time too (like the infamous thailand video haha).

GB

Michael Bernoff

Robert Plank
Jonathan Leger
Jason Moffatt
Frank Kern
Travis Sago

I'm aware that I like getting emails from these folks, because you're usually getting something more than just a straight up promo, but none of them get me every time. Nobody does.

Perry Marshal
Jason Moffatt
used to read John Reese

one I always read is Jeff Walker (sends few emails and they are always quality)

.

I stopped reading IM emails for a long time, I come to a point where I know what works for me and what doesn't and I don't need someone to tell me what to do, or what to buy, I know I will always need to learn something new but emails is not my source of learning.

and the reason is that I've been really disappointed of many well known internet marketers not necessarily for their own products but for the crappy products they promote, it makes me don't want to hear from them again!

.

Martin Avis is my favorite - I love his kickstart newsletter. It's like reading a note from a friend with my coffee in the morning.

Perry Marshall's emails are awesome.

Jon Leger might not be the most entertaining dude but his content and offers are solid.

I find Reese & Kern entertaining, and even though I don't really get into their stuff that much it's fun to stay in the loop, see what they're doing, etc. No reason to unsubscribe.

There's also a LOT of "mid-size" marketers out there with incredible content, many of whom are mentioned here.

They will eventually replace some of the current offer-slammers who are at the "top", simply because they can actually retain their audience as a result of building a personality and value.

And of course - not to beat a dead horse - but Myers definitely has the process mastered. (And that's because it's NOT a "process").

-Chris