What good is an RSS Feed for a Car Dealer

thomasr · 11-13-2009, 12:37 PM

One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

I have a blog at a subdomain of my dealership with an RSS feed, but this is comprised of articles and not car listings?

Do you think people would pick up the car feed and put it on their site?

CDarklock · 11-13-2009, 12:55 PM

Quote:

Originally Posted by thomasr

One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

Aggregation. If some other site were to hook several feeds from different dealers, you could search all those dealers' inventories in one place. The dealer benefits from a potential sale, and the other site benefits from memberships and/or advertisements.

DogScout · 11-13-2009, 01:43 PM

Auto123, Cars.com and others will use inventory RSS feeds if set up that way. Someone in the market MIGHT pick it up to see when they got the used car he is looking for if it is rare enough.
I assume the RSS links to the site, so that helps as well.

akmoee · 11-30-2009, 08:07 AM

Hi,
Anyone advice good rss source for travel??

Jeff Poulton · 11-30-2009, 08:28 AM

Quote:

Originally Posted by thomasr

One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

In addition to other sites picking it up, it sure makes for a great customer experience. I use an iPhone and my RSS reader is my most heavily used application. I love seeing a quick list of the most recent info.

I'd kill to have RSS feeds available for some of the sites I check up on recently, like customized Craigslist searches, etc. RSS feeds are a synch to do, so you may as well add it.

Be sure to have your web developer add an auto-discover HTML tag so that it shows up in the URL address bar of the visitors web browser.

JohnMcCabe · 11-30-2009, 08:35 AM

Beyond the reasons already given, having one or more constantly updated feeds gives you more food for the backlink monster.

If you had a feed with inventory, one car to a post, you would have some very keyword-rich content. Submit that content to as many feed directories as are practical and you pick up a lot of links back to your site.

11-13-2009, 12:37 PM	#1
thomasr HyperActive Warrior Join Date: Apr 2009 Posts: 161 Thanks: 8 Thanked 1 Time in 1 Post	What good is an RSS Feed for a Car Dealer One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this? I have a blog at a subdomain of my dealership with an RSS feed, but this is comprised of articles and not car listings? Do you think people would pick up the car feed and put it on their site?
	Cool Modified Cars \| Certified Toyota Hybrids \| Honda Certified Hybrids \| Gas Mileage Ace

11-13-2009, 01:43 PM	#3
DogScout Self Unemployed War Room Member Join Date: Jun 2009 Location: Florida Posts: 2,343 Thanks: 697 Thanked 628 Times in 373 Posts Social Networking	Re: What good is an RSS Feed for a Car Dealer Auto123, Cars.com and others will use inventory RSS feeds if set up that way. Someone in the market MIGHT pick it up to see when they got the used car he is looking for if it is rare enough. I assume the RSS links to the site, so that helps as well.
	Otis's Blog (Own The Internet, Silly) Breast Cancer Support - Breast Cancer Information Paint Shop Tubes - Free images - Free Graphics - Free Photos - 3D - Poser Tubes - Scrap Kits

11-30-2009, 08:07 AM	#4
akmoee Active Warrior Join Date: Oct 2009 Location: singapore Posts: 30 Thanks: 0 Thanked 1 Time in 1 Post	Re: What good is an RSS Feed for a Car Dealer Hi, Anyone advice good rss source for travel??
	Click Travel Source

11-30-2009, 08:35 AM	#6
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,623 Thanks: 2,685 Thanked 4,396 Times in 2,394 Posts Social Networking	Re: What good is an RSS Feed for a Car Dealer Beyond the reasons already given, having one or more constantly updated feeds gives you more food for the backlink monster. If you had a feed with inventory, one car to a post, you would have some very keyword-rich content. Submit that content to as many feed directories as are practical and you pick up a lot of links back to your site.
	Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!"