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What good is an RSS Feed for a Car Dealer

by thomasr
5 replies
One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

I have a blog at a subdomain of my dealership with an RSS feed, but this is comprised of articles and not car listings?

Do you think people would pick up the car feed and put it on their site?
#car #dealer #feed #good #rss
  • Profile picture of the author CDarklock
    Originally Posted by thomasr View Post

    One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?
    Aggregation. If some other site were to hook several feeds from different dealers, you could search all those dealers' inventories in one place. The dealer benefits from a potential sale, and the other site benefits from memberships and/or advertisements.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author DogScout
    Auto123, Cars.com and others will use inventory RSS feeds if set up that way. Someone in the market MIGHT pick it up to see when they got the used car he is looking for if it is rare enough.
    I assume the RSS links to the site, so that helps as well.
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  • Profile picture of the author akmoee
    Hi,
    Anyone advice good rss source for travel??
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    Click Travel Source
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  • Profile picture of the author Jeff Poulton
    Originally Posted by thomasr View Post

    One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?
    In addition to other sites picking it up, it sure makes for a great customer experience. I use an iPhone and my RSS reader is my most heavily used application. I love seeing a quick list of the most recent info.

    I'd kill to have RSS feeds available for some of the sites I check up on recently, like customized Craigslist searches, etc. RSS feeds are a synch to do, so you may as well add it.

    Be sure to have your web developer add an auto-discover HTML tag so that it shows up in the URL address bar of the visitors web browser.
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  • Profile picture of the author JohnMcCabe
    Beyond the reasons already given, having one or more constantly updated feeds gives you more food for the backlink monster.

    If you had a feed with inventory, one car to a post, you would have some very keyword-rich content. Submit that content to as many feed directories as are practical and you pick up a lot of links back to your site.
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