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How Many Hops?

by geoffcruz
11 replies
Hey guys just wanted to ask, if you are into affiliate marketing and you do clickbank products, how many hops before you make a sale do you think is profitable?

Now i know that people here will say that it depends on the product, but lets just say that all products are equal, how many hops before you make a sale can you say its profitable and worth promoting? 1:100, 1: 200 hops?
#hops
  • Profile picture of the author Rick Johansson
    Well it depends on where the traffic is coming from. If it's SEO traffic through a blog then I'll be happy with 1:200 but if it's more targeted traffic like PPC then 1:100 would be the low end.

    A better criteria is % referred traffic...the higher the percentage the more likely the offer will convert -- if it didn't affiliates wouldn't be pushing traffic to the offer and the percentage would be lower.

    Rick
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  • Profile picture of the author JMPruitt
    I usually average about 1:150- 1:200 with mainly seo. Doing a little PPC, but the main is SEO and social media marketing.
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  • Profile picture of the author geoffcruz
    So lets say you get around 300 clicks and no sale you move on to the next product?
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  • Profile picture of the author geoffcruz
    Hi Gerry

    Would you personally try to promote something that converts that low?
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    • Profile picture of the author Easy Cash
      Originally Posted by geoffcruz View Post

      Hi Gerry

      Would you personally try to promote something that converts that low?
      No I wouldn't bother. Targeted Traffic is valuable and to get a low conversion rate like that is just wasting the traffic.

      Price does make a difference though.

      For example, you could sell a $10 product 5 times with 200 Hops or sell a $50 product once with 200 hops.

      It really depends on the product you are selling, it's price and the amount of targeted traffic you are getting.
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  • Profile picture of the author JMPruitt
    that is an average over time. i wouldnt abandon a product until i had at least 1000 hops, then if sales are not averaging out i would consider dropping it. You could go 200-300 with no sales then all of a sudden the next 100 hops you get 6 sales. you never know when someone will buy. just keep testing, and try to get your hop rate up. then worry about conversions when you actually have some data to analyze.
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    follow my relationship marketing blog for tips on building more traffic without relying on Google's whims.
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  • Profile picture of the author Austin E Anthony
    I will say 1:100 is a good number.But after 1000 hops and no sale,time to move on Buddy!
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  • Profile picture of the author sashagrey
    wow, I never thought of it that way
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  • Profile picture of the author geoffcruz
    so ill need at least 1000 hops to establish a trend and decide whether to pursue the product?

    @Alexa

    thanks for that explanation, i have never thought of it that way
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