Wow Big Fail Lost Money

Daniel E Taylor · 11-13-2009, 10:56 PM

We have been planning this promotion for the
past week or two and finally launched
it.

It was basically a new report I just finished and we
were going to promote it.

This was a lead generation promotion.

Well we paid for a good amount of traffic
and it has flopped for the past 3 days.

We tested, tracked, and tweaked, and
we couldn't get it to convert over 10%.

We split test, set goals, etc...

The promotion just stunk. And I was really excited
to launch it.

So what's my next move? Well I gave the greenlight
to pull the promotion.

I'm almost done with the new promotion that
I'm very excited about.

Moral of the story. We all fail. Don't take it personally.

Just because you do a promotion that flops, it doesn't
mean you should quit. Just give pull it and move on.

I've seen how fast money can be made when you
hit the homerun. So you may strike out a few times.

But once you find one that works, you milk it till it's
bone dry.

Hopefully this gives you some inspiration if you've been
striking out.

Daniel

Rick Johansson · 11-13-2009, 11:27 PM

Yes it really sucks when a promotion fails. You line up the JV partners,they promote, and the whole thing bombs.

Luckily there are those home-runs that keep us going. The good part about failing is you now know what NOT to do next time.

Rick

Ron Douglas · 11-13-2009, 11:40 PM

Fail quick, learn from it, move on to the next project. It happens to us all.

Cryp · 11-14-2009, 02:23 AM

You haven't failed, you just did not find a way which works, now get 9999 more :P

Kevin Williams · 11-18-2009, 01:27 PM

Glad I haven't experienced this yet, but it will be helpful to keep in mind in case the unfortunate happens, thanks

williamrs · 11-18-2009, 02:15 PM

It's really bad, but happens every time...

Zeus66 · 11-18-2009, 03:25 PM

Great reminder, Daniel! I always think about one of my heroes, Thomas Edison. That guy failed so many times it's a wonder he didn't jump off a building long before all of those wonderful inventions. I'm not sure such a trait can be taught, but I like to think it can. This very thing is often what separates winners and losers in the long run.

John

housefinder · 11-18-2009, 03:28 PM

The true champions are the ones who rise again after every fall. I am glad that you are not letting this keep you down.

Frank Bruno · 11-18-2009, 03:46 PM

As Napoleon Hil said...

"Every adversity brings with it the seed of an equivalent advantage"

Frank Bruno

Mohsin Rasool · 11-18-2009, 04:20 PM

Hi Danial,

Thanks for sharing... Just another day i was thinking...and I made a rule!
That is how many hours/days i need to repent on my failure....as it is fact
things are going to fail sometime...

Well I think (for me) ONE FULL DAY is enough

Next day let's start over...

Thanks for the reminder!
Mohsin

Daniel E Taylor · 11-18-2009, 04:38 PM

LOL Funny how this thread gets upped from the dungeon
today and we JUST started the new promotion today.

We'll see how this one goes.

Daniel

mrmatt · 11-18-2009, 05:56 PM

Sorry dude! It totally sucks the wind out of you when they don't go as planned. It is an awful feeling but it only makes us stronger and smarter.

diverdown · 11-18-2009, 06:27 PM

If I only kept track of the number of times I had a project I was sure wouold buy the beach house in the islands only to see it crash and burn.... Upon retrospection not one of the promotions bombed ~ it was just a lesson to learn and a mistake not to be made again.

Never give up - take a step back access and develop your corrective action plan and root cause analysis why the results came in below expectations.

never rise faster than your bubbles

Steven Wagenheim · 11-18-2009, 06:31 PM

Yeah, 10% conversion is what I call a real failure.

Anyway, hope your next promotion goes better.

davidac · 11-18-2009, 06:42 PM

Thanks for this post. I have been working away in IM for some months now. This post is a great inspiration for me. Thanks!

Emily Meeks · 11-18-2009, 07:06 PM

Sometimes, that's what happens - you run, you fall and skin your knee, but then you get up and keep running. I had a knack for that when I was 2 - but I always got up without crying or missing a beat >:P

Jamie Lewis · 11-18-2009, 07:16 PM

The only thing I can think of that went wrong, (according to your numbers) is that you paid $2.00 per click and you made less than $20.00 per sale. (as an example) Do I have the math right? Could you pause and then re-launch at $40.00 per sale?

If you are trying to convert your leads, why dont you do a mass control thing? That certainly wouldnt be a loss in the long run.

1:10 is pretty darn good. Just wondering.

11-13-2009, 10:56 PM	#1
Daniel E Taylor Senior Warrior Member War Room Member Join Date: May 2007 Location: , , . Posts: 1,516 Thanks: 6 Thanked 607 Times in 92 Posts Contact Info	Wow Big Fail Lost Money We have been planning this promotion for the past week or two and finally launched it. It was basically a new report I just finished and we were going to promote it. This was a lead generation promotion. Well we paid for a good amount of traffic and it has flopped for the past 3 days. We tested, tracked, and tweaked, and we couldn't get it to convert over 10%. We split test, set goals, etc... The promotion just stunk. And I was really excited to launch it. So what's my next move? Well I gave the greenlight to pull the promotion. I'm almost done with the new promotion that I'm very excited about. Moral of the story. We all fail. Don't take it personally. Just because you do a promotion that flops, it doesn't mean you should quit. Just give pull it and move on. I've seen how fast money can be made when you hit the homerun. So you may strike out a few times. But once you find one that works, you milk it till it's bone dry. Hopefully this gives you some inspiration if you've been striking out. Daniel
	Self Actualization is one's true purpose. Everything else is an illusion.

11-13-2009, 11:27 PM	#2
Rick Johansson Expert of HONEST Income War Room Member Join Date: Mar 2008 Location: USA Posts: 144 Blog Entries: 1 Thanks: 33 Thanked 21 Times in 17 Posts Social Networking Contact Info	Re: Wow Big Fail Lost Money Yes it really sucks when a promotion fails. You line up the JV partners,they promote, and the whole thing bombs. Luckily there are those home-runs that keep us going. The good part about failing is you now know what NOT to do next time. Rick

11-13-2009, 11:40 PM	#3
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,745 Blog Entries: 4 Thanks: 780 Thanked 1,628 Times in 403 Posts Social Networking Contact Info	Re: Wow Big Fail Lost Money Fail quick, learn from it, move on to the next project. It happens to us all.
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11-14-2009, 02:23 AM	#4
Cryp Active Warrior Join Date: May 2009 Location: South-Africa Posts: 78 Thanks: 18 Thanked 13 Times in 10 Posts	Re: Wow Big Fail Lost Money You haven't failed, you just did not find a way which works, now get 9999 more :P

11-18-2009, 01:27 PM	#5
Kevin Williams Power-Writer/Programmer War Room Member Join Date: May 2009 Location: Eugene, OR Posts: 515 Thanks: 78 Thanked 86 Times in 64 Posts	Re: Wow Big Fail Lost Money Glad I haven't experienced this yet, but it will be helpful to keep in mind in case the unfortunate happens, thanks
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11-18-2009, 02:15 PM	#6
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,465 Thanks: 168 Thanked 1,085 Times in 595 Posts	Re: Wow Big Fail Lost Money It's really bad, but happens every time...

11-18-2009, 03:25 PM	#7
Zeus66 John Schwartz War Room Member Join Date: Jul 2008 Location: Near Dallas, TX, USA Posts: 3,691 Thanks: 1,620 Thanked 3,245 Times in 1,140 Posts Social Networking	Re: Wow Big Fail Lost Money Great reminder, Daniel! I always think about one of my heroes, Thomas Edison. That guy failed so many times it's a wonder he didn't jump off a building long before all of those wonderful inventions. I'm not sure such a trait can be taught, but I like to think it can. This very thing is often what separates winners and losers in the long run. John
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11-18-2009, 03:28 PM	#8
housefinder Warrior Member Join Date: Apr 2009 Posts: 25 Thanks: 3 Thanked 1 Time in 1 Post	Re: Wow Big Fail Lost Money The true champions are the ones who rise again after every fall. I am glad that you are not letting this keep you down.

11-18-2009, 03:46 PM	#9
Frank Bruno Senior Warrior Member War Room Member Join Date: Jun 2003 Location: USA Posts: 2,442 Blog Entries: 1 Thanks: 7 Thanked 97 Times in 75 Posts Social Networking Contact Info	Re: Wow Big Fail Lost Money As Napoleon Hil said... "Every adversity brings with it the seed of an equivalent advantage" Frank Bruno
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11-18-2009, 04:20 PM	#10
Mohsin Rasool Senior Warrior Member War Room Member Join Date: Jan 2006 Location: Pakistan Posts: 3,271 Thanks: 361 Thanked 245 Times in 109 Posts Social Networking	Re: Wow Big Fail Lost Money Hi Danial, Thanks for sharing... Just another day i was thinking...and I made a rule! That is how many hours/days i need to repent on my failure....as it is fact things are going to fail sometime... Well I think (for me) ONE FULL DAY is enough Next day let's start over... Thanks for the reminder! Mohsin
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11-18-2009, 04:38 PM	#11
Daniel E Taylor Senior Warrior Member War Room Member Join Date: May 2007 Location: , , . Posts: 1,516 Thanks: 6 Thanked 607 Times in 92 Posts Contact Info	Re: Wow Big Fail Lost Money LOL Funny how this thread gets upped from the dungeon today and we JUST started the new promotion today. We'll see how this one goes. Daniel
	Self Actualization is one's true purpose. Everything else is an illusion.

11-18-2009, 05:56 PM	#12
mrmatt Matt Allen War Room Member Join Date: Apr 2009 Location: Phoenix (not Arizona) Posts: 263 Thanks: 34 Thanked 44 Times in 34 Posts	Re: Wow Big Fail Lost Money Sorry dude! It totally sucks the wind out of you when they don't go as planned. It is an awful feeling but it only makes us stronger and smarter.
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11-18-2009, 06:27 PM	#13
diverdown Warrior Member War Room Member Join Date: Oct 2009 Location: MD / USA Posts: 27 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Wow Big Fail Lost Money If I only kept track of the number of times I had a project I was sure wouold buy the beach house in the islands only to see it crash and burn.... Upon retrospection not one of the promotions bombed ~ it was just a lesson to learn and a mistake not to be made again. Never give up - take a step back access and develop your corrective action plan and root cause analysis why the results came in below expectations. never rise faster than your bubbles

11-18-2009, 06:31 PM	#14
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,394 Blog Entries: 11 Thanks: 1,531 Thanked 6,192 Times in 2,288 Posts Social Networking	Re: Wow Big Fail Lost Money Yeah, 10% conversion is what I call a real failure. Anyway, hope your next promotion goes better.
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11-18-2009, 06:42 PM	#15
davidac Ironcladbyte Marketing Join Date: Sep 2009 Location: Brisbane, Australia Posts: 78 Thanks: 12 Thanked 6 Times in 5 Posts Social Networking	Re: Wow Big Fail Lost Money Thanks for this post. I have been working away in IM for some months now. This post is a great inspiration for me. Thanks!

11-18-2009, 07:06 PM	#16
Emily Meeks Innovative Revelation War Room Member Join Date: Feb 2009 Location: Austin, TX Posts: 1,020 Blog Entries: 1 Thanks: 714 Thanked 268 Times in 180 Posts Contact Info	Re: Wow Big Fail Lost Money Sometimes, that's what happens - you run, you fall and skin your knee, but then you get up and keep running. I had a knack for that when I was 2 - but I always got up without crying or missing a beat >:P
	In all that you do, know your True INTENT...

11-18-2009, 07:16 PM	#17
Jamie Lewis 1 Bad A$$ Marketer War Room Member Join Date: Sep 2008 Location: Connecticut Posts: 316 Thanks: 67 Thanked 112 Times in 47 Posts Social Networking	Re: Wow Big Fail Lost Money The only thing I can think of that went wrong, (according to your numbers) is that you paid $2.00 per click and you made less than $20.00 per sale. (as an example) Do I have the math right? Could you pause and then re-launch at $40.00 per sale? If you are trying to convert your leads, why dont you do a mass control thing? That certainly wouldnt be a loss in the long run. 1:10 is pretty darn good. Just wondering.
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