Converting Targeted Trafic to leads-What is a realistic percentage rate?

[Jayson L]

I have never had a real high conversion rate on my traffice, but the last 7 days I have had about 55 unique visits to my website from keyword targeted trafic. the keywords were exact to what I provide and yet the number of leads was 3 They don't even have to buy anything. I provide a service. I was generating 2-5 leads per day up to the last 7 days, then I was a moron and made some changes to my main page. What percentage should I expect and work for. I am in the insurance industry and have my own online agency in Michigan. I provide a service that is pretty unique in regards to what I do. Most online sources are either a lead providing service, that usually drives the customers nuts with multiple phone calls and the others are through direct companies where you only get 1 quote. I would think my service should be able to convert 30-40% of the targeted traffic. Is this number unrealistic and possible to achieve? Here is the site: Michigan Auto Insurance-Cheap Michigan Car Insurance

I know the font size on the site is small too. Would this help me with conversions? I don't know how to increase it in wordpress is the problem.

I appreciate the feedback and don't take the criticism personal. I know it isn't what it should be, or I wouldn't be begging for help

[Loren Woirhaye]

Your site is lacking. It needs work. Very difficult to read and
there's no clear call-to-action. I'm not surprised you aren't
getting many leads.

[Jayson L]

I agree. I need to change the font size. What is a good size? Is 14 font good? Also, does anyone know how to change the font size in wordpress? I also need to do some major work on the content, including an awesome call to action. I may end up hiring someone to write the home page over. The problem is it is expensive and I have a tight budget.

[Loren Woirhaye]

the way to change the font varies from theme to theme. It's
an easy thing to fix but more work to explain it than just do it.

If you must have Wordpress, learn it.

Some fonts look small in 12 pt while others look huge. Wordpress
does weird stuff with fonts in my experience.

[Wham]

i dont think its just the font size, its the font itself, its unattractive when its all bunched together.

on your main page i would change your 1-4 list as well,maybe make the numbers in bold or make them bullet points and try to fit each sentence on one line

[SeanSupplee]

Uh yeah there needs to be a lot of work done here.

1. As stated that font is annoying! It looks like everything is in caps stick with a basic easy to read font.

2. When you put your mouse over start saving now button you get a mini pop up message that says aspx what in the world is the point of that it just looks like a 2 bit operation

3. Don't use words like cheap instead replace them with low cost or something along the lines of that. I don't want cheap insurance I want great insurance at a low cost

4. On the latest news section why in the world does your header image keep repeating over and over again. Remove that.

[Jayson L]

I really appreciate everyones advice so far. I thought I would use wordpress so it would be easier to add updated content and keep it Search Engine Optimized, but I'm finding it difficult to make changes with things such as font size, etc.. I just noticed the aspx thing when you scrole the mouse over the get quotes now button. I'm not sure how to fix it, but I really appreciate the advice.

[winebuddy]

The question you originally asked - a conversion rate that's "good enough" is at least 30%.

I have some that do 65% but most do between 32% and 50%

[Jayson L]

That is really good to know. I knew I was way off. I guess I'll start by working my way up to 30-40%. You are more then likely extremely experienced. I think it would be naive for me to expect those high of conversion rates right out of the gate. I would love them though!!

[winebuddy]

Originally Posted by Jayson L

That is really good to know. I knew I was way off. I guess I'll start by working my way up to 30-40%. You are more then likely extremely experienced. I think it would be naive for me to expect those high of conversion rates right out of the gate. I would love them though!!

Make your optin page very simple and to the point - your conversions will increase

[Jayson L]

Still working on the font and aspx thing. I'll figure it out eventually...maybe

[Jayson L]

Do you mean my banner up at the top? I have been thinking about dumping the start saving now and making it simply Get Quotes Now. I'm not that impressed with the tagline better rates, better service either. I don't know if I should just drop it, or replace it with something better??

[Jayson L]

I changed a lot of the content and I think it has a much better call to action, including the benefits of my agency. I still can't change the font size and font type. Is there any warriors that could do this for an extremely low cost? I could use the help and also look forward to more constructive criticism. I really need the help and appreciate the advice!

Here is the site again for newcomers: http://www.mymichiganautoinsurance.com

[Jayson L]

I would love to hear some more feedback! I think I'm going to hire someone to clean the site up and make the changes needed to get a higher click through rate. Please give me some feedback that I need to improve my conversion rate.

Thanks,

Jayson

[Jayson L]

O.K, I went in and made some huge changes to the site. How is it now? Does it look presentable and like something that could get a 30-40% conversion rate?
Http://www.mymichiganautoinsurance.com

[NY1]

Can you put the contact form on the front page?

If it were possible to put it where the banner is that has the different insurance companies names, I would believe that would make a pretty big difference.