Lately I've been doing a lot of research on copywriting so I can improve my work and sales. And through that research I have been looking at the sales copy from some of the best. Well guess what, I am being sold!
Even though I know for certain probably half or more of the things being said in the copy of a sales letter are probably not true or exaggerated and that most testimonials are just probably JV material, I'm still buying! Damn some stuff out there is REALLY damn good, and I'm talking copy from actual warriors too.
Thank god the stuff I have bought is actually good, but I really don't need such distractions, I was doing RESEARCH for crying out loud, and I ended up purchasing products, which albeit being good, they are taking me out of focus!
I am definitely going to hire a TOP copywriter very soon, I am usually VERY picky and they are still selling me.
Worst part is, I swore I would NEVER fall prey to this yet here I am, now that I'm making money all I want to do is spend it! So much for reinvestment, huh?
Anyway, what's your experience with this?