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11-15-2009, 11:14 AM
| #1 |
| Warrior Member War Room Member  Join Date: Nov 2009 Location: Malaysia
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|  Sales letter headline color
What color would be best used for the main headline in a sales letter to generate the most conversions? Has anyone done split-testing on the colors? |
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11-15-2009, 11:28 AM
| #2 |
| HyperActive Warrior War Room Member  Join Date: Oct 2008 Location: Illinois
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| Re: Sales letter headline color
You are gonna open a whole can of worms with this question. Personally I favor either black with key points in red OR dark blue with key points in red. Get ready for people to come in and say they use all red or dark red.  |
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11-15-2009, 11:40 AM
| #3 |
| Advanced Warrior War Room Member  Join Date: Apr 2008 Location: Michigan, USA
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| Re: Sales letter headline color
You would have to test it, but usually red converts the best (it draws more attention) it depends on the style of the page, sometimes blue or black looks better |
| WSO Blast Your Content To Over 132 Sites In 2 Minutes.. Using Free Software [WSO] Passive List Building Formula - Easy Consistent Cash PLR Bundle Only $1 - MP3s & Transcripts With Graphics Last edited by jbode; 11-15-2009 at 11:42 AM. Reason: added more | |
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11-15-2009, 12:36 PM
| #4 | |
| Wordsmith (& Skepchick) War Room Member  Join Date: Sep 2008
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| Re: Sales letter headline color Quote:
(Though doubtless the overwhelming majority just copy bright red for the same reasons and with the same validity that they copy almost everything else from popular and apparently successful sales pages they see, whether relevant to their niche/product/traffic or not). In every test I've ever been told about (and that's a very small number and may be representative of nothing significant at all!) bright red has consistently been the worst performing color. To the extent, I admit, that if I were doing a sales page for a product of my own, I really would instinctively avoid it. Rightly or wrongly, as they say. | |
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| Tags |
| color, headline, letter, sales, salesletter |
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