Ways to Promote Offline Business with Video??

thunderbird · 11-15-2009, 01:04 PM

I'm thinking of different ways a retail business (offline) can use an information video promoting their services to market themselves. Here's what I've got so far:
1. Give out physical CDs/DVDs to customers
2. Upload videos to video sharing sites.
3. Distribute videos to business networking clubs
4. Give out videos at trade shows

Any other ideas?

Thanks

JohnMcCabe · 11-15-2009, 01:26 PM

> Use the videos as ads on local TV/cable.
> Use them as movie ads in local theaters.

Fernando Veloso · 11-15-2009, 01:35 PM

Hi,

Personally I think the creation of custom CD'S or DVD's it's not worth the investment. Why people should view them? What's in it for them? Not sure what's the idea.

Maybe you can create a funny/viral video using local theater students OR a bunch of friends/Company workers + a non expensive camera, upload to Youtube and promote.

Next drop some flyers around the city or get some newspaper AD creating Buzz.

Locally can make wonders...

thunderbird · 11-15-2009, 02:18 PM

Quote:

Originally Posted by Fernando Veloso

Hi,

Personally I think the creation of custom CD'S or DVD's it's not worth the investment.

It depends on the business and how the video is shot, production values. It would make more sense for some kinds businesses than others, eg a business that offers pricey services (eg spas/salons). There is an array of potential uses for a video to bring forth desirable results that would more than compensate for the initial investment. Price really depends on production and access to resources (I have great access, myself, so can produce professional videos at a fraction of the usual cost).

Quote:

Why people should view them? What's in it for them? Not sure what's the idea. <snip>

It can help win the confidence of a prospective client (or repeat client exploring other services), and give a visual representation of the services offered. When a target market is seeking information on a specific product or service, an informative video on YouTube offering relevant information has a good chance of prominently appearing in search engine results.

VegasGreg · 11-15-2009, 03:30 PM

Depending on the type of business, you could do a weekly/monthly seminar/tip/product-review type video and distribute to the video sites to gather a following.

EX: Featured wine of the week for a wine shop. Record the tasting, vineyard info...etc.

Vikuna2009+ · 11-15-2009, 03:57 PM

Found this today:

Biz Glimpz

Check out their samples, lol.

Have a great day.

Oh, btw, they are hiring in greater L.A. area. You need to cold-call, sell it, design it and you get paid a 50% commission.

thunderbird · 11-15-2009, 05:36 PM

Thanks for the heads-up, vikuna2009+. Who's hiring for what? (I'm in Vancouver, BC, Canada, with great access -- studio, production facilities, director, cinematographer, crew, talent, state-of-the-art editing facilities -- and gigs lined up, so I'm not sure it applies to me.)

joshril · 11-15-2009, 05:56 PM

I can't imagine why someone would ever work for them as a salesperson/videographer... That's a lot of work for roughly $350...

Quote:

Originally Posted by Vikuna2009+

Found this today:

Biz Glimpz

Check out their samples, lol.

Have a great day.

Oh, btw, they are hiring in greater L.A. area. You need to cold-call, sell it, design it and you get paid a 50% commission.

Vikuna2009+ · 11-15-2009, 06:02 PM

Here's their "sales" page for the position, not quite sure how big of a territory they cover:

Biz Glimpz - BizGlimpz.com

Seems like all sites are almost identical so you probably design it in a wysiwyg kind of a program.

joshril · 11-15-2009, 06:04 PM

Yeah, I've seen them advertising on Craigslist in Portland, Chicago, etc. It's a great deal for them... I don't really see what they bring to the table if the sales rep is bringing the business in, doing the video, editing, etc. Crazy!

Quote:

Originally Posted by Vikuna2009+

Here's their "sales" page for the position, not quite sure how big of a territory they cover:

Biz Glimpz - BizGlimpz.com

Seems like all sites are almost identical so you probably design it in a wysiwyg kind of a program.

thunderbird · 11-15-2009, 06:16 PM

Checked it out. No gracias

Vikuna2009+ · 11-15-2009, 06:30 PM

Quote:

Originally Posted by thunderbird

Checked it out. No gracias

Didn't think so but they ARE part of your competition, lol. However, if you can do a better job, all the better for you. Honestly, I did not even waste my time to see if they were keyword optimized (probably not).

thunderbird · 11-15-2009, 06:45 PM

I certainly wouldn't dismiss them. They might well have some great talent on their stable (hello, Bollywood). I wasn't seeing them as my competition, but I guess they are competition of sorts for one of the services I offer businesses.

thunderbird · 11-15-2009, 07:53 PM

I didn't start this thread to toot my horn. I apologize if I'm coming across that way. To compensate for that, and contribute something, here's a video-marketing mind-map I've created, using Frank Bruno's mind-map software, offered in one of his WSOs (Software is great, but my mind-map doesn't do it justice. I'm very new to creating mind-maps. In fact, this is my first). Feel free to use it any way you please, if you so wish:

Vikuna2009+ · 11-15-2009, 08:15 PM

Quote:

Originally Posted by thunderbird

I didn't start this thread to toot my horn. I apologize if I'm coming across that way. To compensate for that, and contribute something, here's a video-marketing mind-map I've created, using Frank Bruno's mind-map software, offered in one of his WSOs (Software is great, but my mind-map doesn't do it justice. I'm very new to creating mind-maps. In fact, this is my first). Feel free to use it any way you please, if you so wish:

Gosh,

are you trying to give me a headache, lol

thunderbird · 11-15-2009, 08:35 PM

Quote:

Originally Posted by Vikuna2009+

Gosh,

are you trying to give me a headache, lol

When business owners see this kind of chart, they say, "No mas! Do it for me."

Quentin · 11-15-2009, 08:59 PM

Its not the video that is important but the educational and entertainment value that makes it useful.

Blendtek is probably the best model for you to have a look at

YouTube - Will It Blend? - Grand Theft Auto IV

Quentin

AndrewCavanagh · 11-15-2009, 10:53 PM

Get video testimonials of customers and use them:

# On their site to help convert prospects into paying customers.

# Have a written transcript of each video on the website (great SEO).

# And on sites like YouTube to create search engine traffic to the website (link to the site from the YouTube video.

A business can get a steady stream of video testimonials and that can mean a whole pile of content added to a website and a whole pile of videos pointing from video sites to the business's web site.

Kindest regards,
Andrew Cavanagh

thunderbird · 11-17-2009, 02:18 PM

The mind-map image file will not be showing up for a while. The server will be down until tomorrow (out of my control). I'll put it up somewhere else later.

TimCastleman · 11-17-2009, 02:52 PM

There are a ton of ways to do it -

Testimonials on the webiste, a looping video on DVD when people come in, an informative video to send to your customers, etc.

Plus video has a higher perceived value than a written report, etc.

Tim

11-15-2009, 01:04 PM	#1
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Ways to Promote Offline Business with Video?? I'm thinking of different ways a retail business (offline) can use an information video promoting their services to market themselves. Here's what I've got so far: 1. Give out physical CDs/DVDs to customers 2. Upload videos to video sharing sites. 3. Distribute videos to business networking clubs 4. Give out videos at trade shows Any other ideas? Thanks

11-15-2009, 01:26 PM	#2
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,623 Thanks: 2,685 Thanked 4,396 Times in 2,394 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? > Use the videos as ads on local TV/cable. > Use them as movie ads in local theaters.
	Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!"

11-15-2009, 01:35 PM	#3
Fernando Veloso Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe Posts: 3,488 Blog Entries: 6 Thanks: 1,311 Thanked 810 Times in 556 Posts Social Networking Contact Info	Re: Ways to Promote Offline Business with Video?? Hi, Personally I think the creation of custom CD'S or DVD's it's not worth the investment. Why people should view them? What's in it for them? Not sure what's the idea. Maybe you can create a funny/viral video using local theater students OR a bunch of friends/Company workers + a non expensive camera, upload to Youtube and promote. Next drop some flyers around the city or get some newspaper AD creating Buzz. Locally can make wonders...
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11-15-2009, 03:30 PM	#5
VegasGreg Greg Schueler War Room Member Join Date: Jul 2002 Location: Las Vegas Posts: 2,101 Thanks: 193 Thanked 398 Times in 292 Posts Social Networking Contact Info	Re: Ways to Promote Offline Business with Video?? Depending on the type of business, you could do a weekly/monthly seminar/tip/product-review type video and distribute to the video sites to gather a following. EX: Featured wine of the week for a wine shop. Record the tasting, vineyard info...etc.
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11-15-2009, 03:57 PM	#6
Vikuna2009+ Advanced Warrior War Room Member Join Date: Feb 2009 Location: California, an hour north of L.A. Posts: 678 Thanks: 228 Thanked 104 Times in 72 Posts	Re: Ways to Promote Offline Business with Video?? Found this today: Biz Glimpz Check out their samples, lol. Have a great day. Oh, btw, they are hiring in greater L.A. area. You need to cold-call, sell it, design it and you get paid a 50% commission.

11-15-2009, 05:36 PM	#7
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? Thanks for the heads-up, vikuna2009+. Who's hiring for what? (I'm in Vancouver, BC, Canada, with great access -- studio, production facilities, director, cinematographer, crew, talent, state-of-the-art editing facilities -- and gigs lined up, so I'm not sure it applies to me.)

11-15-2009, 06:02 PM	#9
Vikuna2009+ Advanced Warrior War Room Member Join Date: Feb 2009 Location: California, an hour north of L.A. Posts: 678 Thanks: 228 Thanked 104 Times in 72 Posts	Re: Ways to Promote Offline Business with Video?? Here's their "sales" page for the position, not quite sure how big of a territory they cover: Biz Glimpz - BizGlimpz.com Seems like all sites are almost identical so you probably design it in a wysiwyg kind of a program.

11-15-2009, 06:16 PM	#11
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? Checked it out. No gracias

11-15-2009, 06:45 PM	#13
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? I certainly wouldn't dismiss them. They might well have some great talent on their stable (hello, Bollywood). I wasn't seeing them as my competition, but I guess they are competition of sorts for one of the services I offer businesses.

11-15-2009, 07:53 PM	#14
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? I didn't start this thread to toot my horn. I apologize if I'm coming across that way. To compensate for that, and contribute something, here's a video-marketing mind-map I've created, using Frank Bruno's mind-map software, offered in one of his WSOs (Software is great, but my mind-map doesn't do it justice. I'm very new to creating mind-maps. In fact, this is my first). Feel free to use it any way you please, if you so wish:

11-15-2009, 10:53 PM	#18
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 3,267 Thanks: 3 Thanked 784 Times in 425 Posts	Re: Ways to Promote Offline Business with Video?? Get video testimonials of customers and use them: # On their site to help convert prospects into paying customers. # Have a written transcript of each video on the website (great SEO). # And on sites like YouTube to create search engine traffic to the website (link to the site from the YouTube video. A business can get a steady stream of video testimonials and that can mean a whole pile of content added to a website and a whole pile of videos pointing from video sites to the business's web site. Kindest regards, Andrew Cavanagh
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11-17-2009, 02:18 PM	#19
thunderbird Advanced Warrior War Room Member Join Date: Jun 2007 Location: Vancouver, BC, Canada. Posts: 797 Thanks: 349 Thanked 496 Times in 374 Posts Social Networking	Re: Ways to Promote Offline Business with Video?? The mind-map image file will not be showing up for a while. The server will be down until tomorrow (out of my control). I'll put it up somewhere else later.

11-17-2009, 02:52 PM	#20
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,649 Blog Entries: 34 Thanks: 155 Thanked 744 Times in 293 Posts	Re: Ways to Promote Offline Business with Video?? There are a ton of ways to do it - Testimonials on the webiste, a looping video on DVD when people come in, an informative video to send to your customers, etc. Plus video has a higher perceived value than a written report, etc. Tim
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