Reaching Non-U.S. Buyers

Dan C. Rinnert · 11-15-2009, 02:25 PM

I don't have enough of a sampling to offer any kind of viable statistics, but it looks like I'm faring better with non-U.S. buyers than U.S. buyers by a pretty good margin.

And, again though I don't have a statistical valid sampling, I can't help but wonder why.

On the one hand, with the dollar being where it's at, that could make things less expensive for non-U.S. buyers due to favorable exchange rates. But, I don't know. Being a digital product and being that competing products vary in price, I'm not sure that pricing here is that much of an advantage. Unless, of course, I'm enjoying the advantage of them being able to purchase more products rather than being too selective.

Or, I wonder, if something about my sales copy makes it more effective with non-U.S. buyers than U.S. buyers.

Just curious as to what others have seen. If it's the former, than I guess I just sit back and enjoy the benefits. If it's the latter, I probably need to look into tweaking copy to make it more effective with U.S. buyers and/or do more to reach out to non-U.S. buyers.

jaggyjay · 11-15-2009, 08:13 PM

Hi Dan,

That's an interesting dilemma. I won't speculate as to the cause, but if you do find out the reason for the "anomaly" (if it can be called that), then please post back.

Best of luck,

- Jay

11-15-2009, 02:25 PM	#1
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,256 Blog Entries: 1 Thanks: 811 Thanked 2,176 Times in 1,003 Posts Social Networking	Reaching Non-U.S. Buyers I don't have enough of a sampling to offer any kind of viable statistics, but it looks like I'm faring better with non-U.S. buyers than U.S. buyers by a pretty good margin. And, again though I don't have a statistical valid sampling, I can't help but wonder why. On the one hand, with the dollar being where it's at, that could make things less expensive for non-U.S. buyers due to favorable exchange rates. But, I don't know. Being a digital product and being that competing products vary in price, I'm not sure that pricing here is that much of an advantage. Unless, of course, I'm enjoying the advantage of them being able to purchase more products rather than being too selective. Or, I wonder, if something about my sales copy makes it more effective with non-U.S. buyers than U.S. buyers. Just curious as to what others have seen. If it's the former, than I guess I just sit back and enjoy the benefits. If it's the latter, I probably need to look into tweaking copy to make it more effective with U.S. buyers and/or do more to reach out to non-U.S. buyers.
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11-15-2009, 08:13 PM	#2
jaggyjay Enlightened Warrior War Room Member Join Date: Nov 2007 Location: New York, USA. Posts: 538 Thanks: 12 Thanked 96 Times in 71 Posts	Re: Reaching Non-U.S. Buyers Hi Dan, That's an interesting dilemma. I won't speculate as to the cause, but if you do find out the reason for the "anomaly" (if it can be called that), then please post back. Best of luck, - Jay
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