Like To Guess The Opt In Conversion of This Squeeze Page?

by Jag82
23 replies
I stumble upon this squeeze page a while back.

And I found it to be extremely compelling.

It's by Joe Polish, and is highly targeted towards
the "cleaning" niche.

There's very little written copy. And he made
use of audio and photo testimonials (very
nicely done) to sell his free report.

I'm guessing his squeeze page is pulling in
excess of >40%.

Probably one of the best squeeze pages
I've seen.

Here's the link:
Get Joe Polish’s Free Report today!

What do you think?

Jag
#conversion #guess #opt #page #squeeze
  • Profile picture of the author Christophe Young
    I don't know, my eye has trouble knowing where to go and all the testimonials are hard to read. I'm also not a fan of loud messages that play upon entering a site.

    But, it probably works well for his business.
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  • Profile picture of the author btl1
    I don't like the form. I'm a lazy form filler. I bet he would have higher conversions if the form was shorter.
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    • Profile picture of the author Jag82
      Originally Posted by btl1 View Post

      I don't like the form. I'm a lazy form filler. I bet he would have higher conversions if the form was shorter.
      Yes, I think he probably will get higher conversions if there were left fields to fill in. However this is a physical report, so I can see why the mailing address are needed



      Originally Posted by Fernando Veloso View Post

      I don't like it either BUT...

      the visually strong header and top of the page makes you go down to the form...

      tricky, tricky...

      That's what I thought as well. It makes me go down to view further.

      I read some of Joe Polish stuff's on Gary Halbert's site. And knowing that he was trained under Gary, I'm quite sure he did a lot of testing on his squeeze page.

      Maybe he might want to test out an extra form right at the top.



      Originally Posted by Ron Douglas View Post

      I think he might want to make some changes to that page before Dec 1st.

      You are referring to the FTC ruling? From my perspective, I don't really see anything wrong with it. Take out the specificity of the testimonials, they are gonna be real weak.

      As I'm not from the US, so I'm still very unclear about this though.

      Jag
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    • Profile picture of the author Michael Taylor
      Originally Posted by btl1 View Post

      I don't like the form. I'm a lazy form filler. I bet he would have higher conversions if the form was shorter.
      Trouble is, he's mailing a long format, report style sales letter. He can't make it any shorter than what it already is.

      Though, I suppose he could remove email, phone, and fax...but doing that limits follow up to postal mail only. Those three appear not to be required fields, however.
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  • Profile picture of the author Fernando Veloso
    I don't like it either BUT...

    the visually strong header and top of the page makes you go down to the form...

    tricky, tricky...
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  • Profile picture of the author Ron Douglas
    I think he might want to make some changes to that page before Dec 1st.
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  • Profile picture of the author baybossplaya
    #1 rule of squeeze pages are the opt-in should be above the fold.

    also the "6 minute" audio message sounds too long to wanna make me have to listen to it.
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    • Profile picture of the author ForeignProfessor
      Originally Posted by baybossplaya View Post

      #1 rule of squeeze pages are the opt-in should be above the fold.

      also the "6 minute" audio message sounds too long to wanna make me have to listen to it.
      Rules are made to be broken =)

      Also, I didn't listen to the whole audio message either. However, I suspect if I was in the carpet cleaning business I would have kept on listening. It's kind of boring if you're not interested in cleaning carpets, but would probably be fascinating to those in the trade.
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  • Hmmm... I personally dont like the format myself.
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  • Profile picture of the author TheMagicShow
    This guy, for sure knows his stuff! His social proofs are spot-on and his audio also adds to some good conversions. I bet, he is getting some good results.
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  • Profile picture of the author JayXtreme
    60% +

    Without a doubt...

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Steven Carl Kelly
    Thanks for the link.

    Guessing the conversion rate on a page like this really doesn't create any value. It's all based on assumptions, probably from people who aren't even in his target market. For all any of us know, it might convert at 2% or 98%, there's simply no possible way to know without real data.
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    • Profile picture of the author ronr
      Polish is a pro and has been marketing for a long time to this niche.
      He is extremely sucessful.

      If you say "I don't like this part of or that part of it or whatever"... go ahead but I'll bet he has tested his squeeze pages every way possible.

      So don't use his techniques if you don't want to but you can still learn from a pro.
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  • Profile picture of the author agentsully
    Banned
    [DELETED]
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    • Profile picture of the author Alexa Smith
      Banned
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      • Profile picture of the author halfpoint
        I actually don't like it at all. Sure the social proof is great, however, I would never have the form below the fold.

        Additionally, I hate auto-playing audio and there are too many things to fill out!
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  • Profile picture of the author TheBeatles
    Banned
    Looks good, but above the fold is a must
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  • Profile picture of the author JayXtreme
    All this talk about the form being below the fold is nonsense

    In short form squeeze pages, the form being above the fold is necessary, but when you have something to say, and a different strategy to your opt-in.. then you will have better results (and quality of leads) by putting the opt-in form where it works best during testing!!!. In this particular kind of squeeze page, it is better to warm your visitors a little before you ask them to sign the contract

    I have no doubt in my mind that the squeeze page in question is converting VERY well...

    It's a proven process...

    Put yourself into the shoes of his target market, and then let the page grab you like the consumer. You'll probably have to stop yourself from opt-ing in

    Peace

    Jay
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    Bare Murkage.........

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    • Originally Posted by JayXtreme View Post

      All this talk about the form being below the fold is nonsense

      In short form squeeze pages, the form being above the fold is necessary, but when you have something to say, and a different strategy to your opt-in.. then you will have better results (and quality of leads) by putting the opt-in form where it works best during testing!!!. In this particular kind of squeeze page, it is better to warm your visitors a little before you ask them to sign the contract

      I have no doubt in my mind that the squeeze page in question is converting VERY well...

      It's a proven process...

      Put yourself into the shoes of his target market, and then let the page grab you like the consumer. You'll probably have to stop yourself from opt-ing in

      Peace

      Jay

      I think you've hit it square on the head, Jay.

      He's not marketing to a bunch of lazy IMers, but to
      people who are used to doing physical labor and
      want to leverage their time to make more money.

      These people are not going to be put off by
      having to fill in an extra line or two on a form.

      I'll be willing to bet the quality of leads Joe gets with
      this page is worth two or more times what they would
      be with a standard short form page.

      In other words, there may be less of them, but more
      will end up buying his materials.

      Michael
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  • Profile picture of the author Midas3 Consulting
    It's solid however I would have opted purely for a name/email combo on page 1, perhaps even just an email field, then once you have that go for a page 2 for further details, the number of fields is quite long .

    That said, it's a very specific niche and I think people specifically interested in learning how to generate additional revenue from their cleaning service wouldn't care about entering more details.

    I'm sure he split tested it.
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  • Profile picture of the author Michael Taylor
    He's been using a long form since 1996. Unless he just keeps the current free report page up for nostalgia, it's probably bringing in enough business to satisfy him.

    From November 1996: Piranha Marketing, Inc. To Free Report

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  • Profile picture of the author Daniel E Taylor
    You guys do realize Joe Polish is
    a legend and is highly respected in business
    and not just in "Internet Marketing".

    Maybe you guys should do some research.

    Lol @ marketers who don't make a fraction of
    his income trying to give him "Advice". LMAO.

    I'm not saying copy him, but def take some notes
    and see what you can learn.

    Daniel
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