Why is that almost every IM Guru who preaches the benefits of building relationships with customers and, by implication, engendering an atmosphere of trust etc. etc. then goes about making it well nigh impossible to contact them directly by email and completely impossible to do so by phone?
1. Lack Of Strategy Many of the tools available to Internet marketers are either cheap or free. As a result, many new marketers are tempted to use them all at once. Successful Internet marketers begin with a strategy that identifies the goals of a campaign, the target audience and other key planning elements. Only then do they choose their tactics. Remember: tactics without strategy is the noise before defeat.