Question on Referral Rates

cma01 · 11-16-2009, 06:27 PM

I've been working on a follow up system for my offline customers.

When they sign up for one of my services, they get instructions on how to use it right off the bat but I have also created a 30 day ecourse on how to use specific features.

There are three goals in this:

I want them to be able to get full use of service and the benefits so they can see the value.
Hopefully I will get a few service upsells.
I want referrals for the service - This is actually the big one.

I have 10 emails scheduled to send every three days. I mention the referral program on #3, #7, and #10.

I know this is a really general question, but does anyone a guestimate of the percentage of people who will give a referral?

When I was in real estate, I went through Brian Buffini's coaching program and his marketing program was based solely on referrals. He would average three referrals per client before he even completed their transaction.

Actually, actually after typing this I remembered a couple of things about how he set it up. I think I'm going to go back and change my copy a little.

11-16-2009, 06:27 PM	#1
cma01 Small Business Advocate War Room Member Join Date: Jun 2008 Location: Houston, Texas, USA. Posts: 366 Thanks: 126 Thanked 106 Times in 78 Posts Social Networking Contact Info	Question on Referral Rates I've been working on a follow up system for my offline customers. When they sign up for one of my services, they get instructions on how to use it right off the bat but I have also created a 30 day ecourse on how to use specific features. There are three goals in this: I want them to be able to get full use of service and the benefits so they can see the value. Hopefully I will get a few service upsells. I want referrals for the service - This is actually the big one. I have 10 emails scheduled to send every three days. I mention the referral program on #3, #7, and #10. I know this is a really general question, but does anyone a guestimate of the percentage of people who will give a referral? When I was in real estate, I went through Brian Buffini's coaching program and his marketing program was based solely on referrals. He would average three referrals per client before he even completed their transaction. Actually, actually after typing this I remembered a couple of things about how he set it up. I think I'm going to go back and change my copy a little.