How to write review articles promoting a product?

e.calabio · 11-17-2009, 02:00 AM

I want to know how to write review-type kind of articles, promoting a certain product. What are the different types of reviews... best use for EZA?

redicelander · 11-17-2009, 02:01 AM

Very carefully, ha ha.

I guess one tactic is to write a review as if you have actually used this product. Give the reader it's positives and negatives. Nothing's worse than an obviously fake review.

Craig McPherson · 11-17-2009, 02:06 AM

A product review should feature the following details:

Who is the product geared toward?
What does it promise to do?
How does it do its job?
Does it do that job?
What did/didn't you like about the product?
How does it compare to other products in the same niche? (Pricewise, look, feel, etc.)

Craig

NY1 · 11-17-2009, 05:55 AM

Best way to review a product is to actually use the product and see what it's like.

People can sense this and also the other kind of review is pretty much a "flog" in article form. (when someone says they have used a product but have not, it's pretty much clear and cut "deceptive" marketing)

Pretty soon I would suspect that directories may either scrutinize "reviews" or get rid of them altogether.

Put yourself in the mind of your reader and ask what they would want to know and how you can answer their questions.

e.calabio · 11-17-2009, 11:59 PM

Thanks to all for the great answers/advices.

abelacts · 11-18-2009, 01:08 AM

The best is to write it from the point of view of a journalist - unbiased and independent - who has no vested interests in the product.

Along this line, you can check out Chris Rempel's Conduit Method.

11-17-2009, 02:00 AM	#1
e.calabio e.calabio Join Date: Nov 2009 Posts: 44 Thanks: 7 Thanked 1 Time in 1 Post Social Networking	How to write review articles promoting a product? I want to know how to write review-type kind of articles, promoting a certain product. What are the different types of reviews... best use for EZA?

11-17-2009, 02:01 AM	#2
redicelander J Bold War Room Member Join Date: Jul 2008 Location: Walla Walla Posts: 2,612 Blog Entries: 10 Thanks: 665 Thanked 507 Times in 311 Posts Social Networking	Re: How to write review articles promoting a product? Very carefully, ha ha. I guess one tactic is to write a review as if you have actually used this product. Give the reader it's positives and negatives. Nothing's worse than an obviously fake review.
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11-17-2009, 02:06 AM	#3
Craig McPherson Advanced Warrior Join Date: Oct 2006 Location: Melbourne Posts: 753 Thanks: 109 Thanked 300 Times in 152 Posts Social Networking	Re: How to write review articles promoting a product? A product review should feature the following details: Who is the product geared toward? What does it promise to do? How does it do its job? Does it do that job? What did/didn't you like about the product? How does it compare to other products in the same niche? (Pricewise, look, feel, etc.) Craig
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11-17-2009, 05:55 AM	#4
NY1 HyperActive Warrior War Room Member Join Date: Nov 2009 Location: New York Posts: 271 Thanks: 68 Thanked 79 Times in 54 Posts	Re: How to write review articles promoting a product? Best way to review a product is to actually use the product and see what it's like. People can sense this and also the other kind of review is pretty much a "flog" in article form. (when someone says they have used a product but have not, it's pretty much clear and cut "deceptive" marketing) Pretty soon I would suspect that directories may either scrutinize "reviews" or get rid of them altogether. Put yourself in the mind of your reader and ask what they would want to know and how you can answer their questions.

11-17-2009, 11:59 PM	#5
e.calabio e.calabio Join Date: Nov 2009 Posts: 44 Thanks: 7 Thanked 1 Time in 1 Post Social Networking	Re: How to write review articles promoting a product? Thanks to all for the great answers/advices.

11-18-2009, 01:08 AM	#6
abelacts Advanced Warrior War Room Member Join Date: Jun 2008 Posts: 563 Thanks: 15 Thanked 42 Times in 26 Posts	Re: How to write review articles promoting a product? The best is to write it from the point of view of a journalist - unbiased and independent - who has no vested interests in the product. Along this line, you can check out Chris Rempel's Conduit Method.
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