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11-17-2009, 07:37 AM
| #1 |
| Warrior Member Join Date: Sep 2007 Location: , , Austria.
Posts: 14
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|  Best way to determine if email was opened ?!
Hi, recently I got an email from John Alanis talking about an email trick to get more sales: Look at the math from a recent promo my buddy Perry Belcher just ran: Mail #1 Generated 121 Sales Mailed to Un-Opens #2 Generated 66 Sales Mailed to Un-Opens #3 Generated 47 Sales The Old Way = 121 sales at $97 = $11,737 The New Way = 234 sales at $97 = $22,698 Now my question is, what is the best way to determine, if an email is opened?! I could send out an email, that more or less has just a link inside and the content would be found at the links webpage. Tracking the link would tell me who visited the page and who did not. (Are there other advantages of this only-sending-a-link procedure than tracking?) But maybe some people will not follow the link to the webpage, who would have red the content in the email otherwise... Is there a better solution? Are my concerns not worth the line above :-) ? Looking forward to your opinion! thank you very much for your time! Paul |
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11-17-2009, 08:12 AM
| #2 |
| Who'm I kidding? War Room Member  Join Date: May 2006 Location: Easthampton, Massachusetts
Posts: 4,542
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| Re: Best way to determine if email was opened ?!
You have to send HTML emails to track the open rate. That's the only way. What you do is put a small graphic in there - when you look at your traffic stats you can see how many times the graphic was accessed and that's your open rate. |
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