Would you put 'Success' in your Domain Name??

by 8 comments
Hi Guys,

I have a couple of domain names in the health industry, of which I would like to add another to my list. Furthermore, I would like to use the word - 'Success' at the end of the new domain name.

However (especially in the health industry), I want to be careful not to use a word, that may not deliver to some visitors, the results they are seeking regarding their health.

For example, I see a lot of health websites that use the word - 'Cure'.

I don't know if I would ever want to use that word, (unless it's absolutely guaranteed), as I feel that the word "cure" is a very strong word, of which people may lean on heavily, and possibly set themselves up for disappointment if the product doesn't work....and then possibly, you receive emails from people who claim you let them down - pissed off or otherwise and you lose credibility.

Therefore, just as mere examples...

Toothache Relief Success.com

Acne Treatment Success. com

Hair Loss Remedy Success. com

Do you think that using the word' Success' in a domain name, to hopefully grab peoples' attention would be okay, or am I setting myself up for a bunch of either disappointed , if not pissed off visitors, if what I offer doesn't work for them?

Maybe this is being silly and paranoid, but I just want to do the prudent thing...

(I guess the word - 'disclaimer' comes to mind - yes?)....but any other suggestions to cover myself would greatly appreciated

Thanks for listening ,
#internet marketing #domain #put #uccess
  • Profile picture of the author rmholla
    In the health industry niche I would probably shy away from using words like "success" and "cure."

    • Profile picture of the author Lance K
      As long as you're committed to delivering the value that you promise and have a rock solid guarantee that you intend to honor, I woulnd't even flinch at using it. Go for it.
  • Profile picture of the author Gene Pimentel
    It depends on the content of the site. If you were telling a story about your own "Toothache Relief Success", then there's no problem. If you're selling something to help relieve toothache pain, you're positioning yourself for trouble.
  • Profile picture of the author nicholasb
    try Toothache Relief Success stories.com

    of course you would have to provide success stories which would only increase your credibility.

    Get lots of testimonials video testimonials are hot right now.

    If you really wanted to advance your career have customers shoot video testimonials for yoursite and offer them some sort of incentive for doing so.
    • Profile picture of the author marxwarfor
      To Rhonda, Lance, Gene and Nicholas,

      I thanks very much for you input and suggestions....all makes sense indeed and am still so on the fence about this...it really can go either way, yet have to admit, I am leaning towards - 'not' using it, just to have a little bit peace of mind....

      I appreciate you guys taking the time to respond

  • Profile picture of the author Chris Lockwood
    What possible drawback could there be to having "success" in your domain name?

    Perhaps you'd prefer "failure"?
    • Profile picture of the author marxwarfor
      Originally Posted by Chris Lockwood View Post

      What possible drawback could there be to having "success" in your domain name?

      Perhaps you'd prefer "failure"?
      HA HA very funny! Did you even bother to read the other posts listed above yours?

      Maybe you haven't heard this term before, it is called - 'Liability'

      That's what I'm trying to figure out, is how far can a person go with using such words and still feel safe from being in any type of hot water.

      I'm guessing that it 'could' be okay, but one would just have to possibly post disclaimers repeatedly on the site at the bottom of every page (possibly even in red font), plus mentioning it in a video, stating that these methods, techniques and products, have actually been very 'successful' with many people, but it is not guaranteed that it will occur with literally everybody.

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