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11-17-2009, 12:26 PM
| #1 |
| HyperActive Warrior War Room Member  Join Date: Oct 2009 Location: Palm Beach, FL
Posts: 291
Thanks: 79
Thanked 63 Times in 40 Posts
|  ATTN: Warriors Doing Email Marketing: Quick Question For You...
Hey there Warriors, I have a quick question about e-mail marketing. I know that there's an industry standard for open rates, CTR, opt-in rate, etc. However, I was wondering what the common (or industry standard) rate is for unsubscribes? Thanks in advance for your input! - Tommy |
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11-17-2009, 12:30 PM
| #2 |
| Renegade Warrior War Room Member  Join Date: Feb 2009 Location: Atlanta, GA
Posts: 389
Thanks: 53
Thanked 131 Times in 48 Posts
| Re: ATTN: Warriors Doing Email Marketing: Quick Question For You...
Hi Tommy I find that it's often how many times you email, what your offers are, who is on your list (is it buyers or just subscribers?) and how many people you mail out. I can say personally, I get a .0025 to .005% opt-out rate for each one of my mailings. I'm not sure there is an industry standard because there's so many factors involved, but then again.. I could be wrong. I hope that is of some help? |
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11-17-2009, 01:57 PM
| #3 |
| HyperActive Warrior War Room Member  Join Date: Oct 2008 Location: PK
Posts: 243
Thanks: 19
Thanked 29 Times in 25 Posts
| Re: ATTN: Warriors Doing Email Marketing: Quick Question For You...
Check out these links, maybe of help: 1-http://www.mailchimp.com/articles/email_marketing_benchmarks_for_small_business/ 2-http://www.b2bemailmarketing.com/2009/09/average-email-marketing-performance-for-uk-smes.html |
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| Tags |
| attn, email, marketing, question, quick, warriors |
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