What are your experiences with Long Sales Letters in the Non IM niches?

Riz · 11-17-2009, 12:50 PM

Hi,

Long sales letters are mainly used in the IM niche and tend to work very very well.

What are your experiences of using long sales letters in non IM niches?

I run an offline consulting business and one of my clients has an educational membership site catering for Uk parents of children aged 4 to 11.

Now i'm no copywriter but she needed a sales page to sell parents into the membership site.

We set it up as a typical sales letter page and the conversions were low.

We changed the set up, provided a small synopsis of what is inside. At the end there was a link to the sales page.

The conversion rates soared through the roof when the visitors only read the sales letter by choosing to go to it rather than having it as the only option on the site.

What have your experiences been in the non IM niches?

Riz

Dan C. Rinnert · 11-17-2009, 01:15 PM

Long sales letters work fine in non-IM niches. My first sales site (non-IM) used long sales letters.

You just have to adapt them to your particular audience. And, by that, I don't mean just the content but how you implement it on the site too. Some may even be disguised where it doesn't look like a sales letter but really is.

Andrew Maule · 11-17-2009, 01:18 PM

Hard to say. A lot of people in the non-IM niches (in my experience..) find the long sales letters as "scammy"--generally speaking, but I've gone with a tab/several page sales page that has served me pretty well in a non-IM niche. If you put all the copy together it's a really short sales page too.

yesacpow · 11-17-2009, 01:19 PM

In all honesty, it's hard to say exactly and the reason is because what works for someone may not work for you.

If it is your product or service, I suggest you do a split test with a short sales letter and a long sales letter to see which turns out to be the winner for you.

sahi · 11-17-2009, 01:38 PM

My results have been extremely good with short sales letter, and I've never used a sales letter more than one and a half page long.

And I also don't use many different colors in my sales letters because back in the day when I started in the online marketing business I got many emails from people who said that the colors gave an impression that the sales letter and the site overall was a scam. From that day onwards I've never used colors except perhaps red but that too not often. And my sales results are excellent in these niches.

But in IM it's totally a different story, and we all know it too well.

11-17-2009, 12:50 PM	#1
Riz RizAliMarketing.com War Room Member Join Date: Jun 2007 Location: Scotland, United Kingdom Posts: 784 Thanks: 280 Thanked 188 Times in 117 Posts Contact Info	What are your experiences with Long Sales Letters in the Non IM niches? Hi, Long sales letters are mainly used in the IM niche and tend to work very very well. What are your experiences of using long sales letters in non IM niches? I run an offline consulting business and one of my clients has an educational membership site catering for Uk parents of children aged 4 to 11. Now i'm no copywriter but she needed a sales page to sell parents into the membership site. We set it up as a typical sales letter page and the conversions were low. We changed the set up, provided a small synopsis of what is inside. At the end there was a link to the sales page. The conversion rates soared through the roof when the visitors only read the sales letter by choosing to go to it rather than having it as the only option on the site. What have your experiences been in the non IM niches? Riz
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11-17-2009, 01:15 PM	#2
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,255 Blog Entries: 1 Thanks: 810 Thanked 2,175 Times in 1,003 Posts Social Networking	Re: What are your experiences with Long Sales Letters in the Non IM niches? Long sales letters work fine in non-IM niches. My first sales site (non-IM) used long sales letters. You just have to adapt them to your particular audience. And, by that, I don't mean just the content but how you implement it on the site too. Some may even be disguised where it doesn't look like a sales letter but really is.
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11-17-2009, 01:18 PM	#3
Andrew Maule Articles-Written.com War Room Member Join Date: Dec 2007 Location: NY, USA Posts: 2,693 Blog Entries: 1 Thanks: 109 Thanked 525 Times in 112 Posts	Re: What are your experiences with Long Sales Letters in the Non IM niches? Hard to say. A lot of people in the non-IM niches (in my experience..) find the long sales letters as "scammy"--generally speaking, but I've gone with a tab/several page sales page that has served me pretty well in a non-IM niche. If you put all the copy together it's a really short sales page too.
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11-17-2009, 01:19 PM	#4
yesacpow Advanced Warrior War Room Member Join Date: Nov 2008 Location: Jamaica Posts: 975 Blog Entries: 7 Thanks: 61 Thanked 343 Times in 120 Posts Social Networking	Re: What are your experiences with Long Sales Letters in the Non IM niches? In all honesty, it's hard to say exactly and the reason is because what works for someone may not work for you. If it is your product or service, I suggest you do a split test with a short sales letter and a long sales letter to see which turns out to be the winner for you.
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11-17-2009, 01:38 PM	#5
sahi HyperActive Warrior War Room Member Join Date: Oct 2008 Location: PK Posts: 243 Thanks: 19 Thanked 29 Times in 25 Posts Contact Info	Re: What are your experiences with Long Sales Letters in the Non IM niches? My results have been extremely good with short sales letter, and I've never used a sales letter more than one and a half page long. And I also don't use many different colors in my sales letters because back in the day when I started in the online marketing business I got many emails from people who said that the colors gave an impression that the sales letter and the site overall was a scam. From that day onwards I've never used colors except perhaps red but that too not often. And my sales results are excellent in these niches. But in IM it's totally a different story, and we all know it too well.