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What are your experiences with Long Sales Letters in the Non IM niches?

by Riz
4 replies
Hi,

Long sales letters are mainly used in the IM niche and tend to work very very well.

What are your experiences of using long sales letters in non IM niches?

I run an offline consulting business and one of my clients has an educational membership site catering for Uk parents of children aged 4 to 11.

Now i'm no copywriter but she needed a sales page to sell parents into the membership site.

We set it up as a typical sales letter page and the conversions were low.

We changed the set up, provided a small synopsis of what is inside. At the end there was a link to the sales page.

The conversion rates soared through the roof when the visitors only read the sales letter by choosing to go to it rather than having it as the only option on the site.

What have your experiences been in the non IM niches?

Riz
#experiences #letters #long #niches #sales
  • Profile picture of the author Dan C. Rinnert
    Long sales letters work fine in non-IM niches. My first sales site (non-IM) used long sales letters.

    You just have to adapt them to your particular audience. And, by that, I don't mean just the content but how you implement it on the site too. Some may even be disguised where it doesn't look like a sales letter but really is.
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  • Profile picture of the author sahi
    My results have been extremely good with short sales letter, and I've never used a sales letter more than one and a half page long.

    And I also don't use many different colors in my sales letters because back in the day when I started in the online marketing business I got many emails from people who said that the colors gave an impression that the sales letter and the site overall was a scam. From that day onwards I've never used colors except perhaps red but that too not often. And my sales results are excellent in these niches.

    But in IM it's totally a different story, and we all know it too well.
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