ClickBank Gravity - How Much Is Good?

[Valeriu Popescu]

Hi!

I know this is a tough (impossible?!) question, but do you guess how many people need
to promote you in order to achieve a good gravity for a single product? Let's say 100...

Val

[GeorgR.]

gravity is really a rather fuzzy number, correct me if i am wrong, but i think its calculated internally by clickbank taking various factors into account???

Now..whats important is whether you look at gravity from a VENDOR's point of view or as an AFFILIATE - and then how you actually promote the product.

Eg. gravity is a good, rough indication that a product "sells", but it also means that there is high competition. If you do adwords, it means that everyone and their mama will promote that particular product since it has "high gravity".

Also, it doesn't mean anything in terms of quality of product - just merely that many affiliates sell the product. Reason could be an attractive payout, massive PR and hype. Doesnt mean that a product with gravity 10 is necessarily bad. Always take with a grain of salt. (Also...there is ***p with high gravity on clickbank also

[claytons]

I agree...it's mostly a useless #. The problem is ... it's all we have...for the most part.

I've asked them to give out conversion #' of some kind...THAT would be GREAT ... but of course there are lots of reasons they won't do that...well...1 really...they don't want to annoy the products that aren't converting.

It would be most excellent to see how the vendor sales page is actually converting! Pipe dream though...really.

[Victor.L]

I'd rather go with a low gravity product with a good sales page. High gravity = many competitors and a lesser chance of selling in certain cases.

[James Clark]

To the OP.

I hope this helps a little bit:

Understanding Gravity

ClickBank has implemented a system with special statistics meant to help you find, promote and ultimately profit from products in the marketplace. Even though the Clickbank statistics come from real data, their meaning can be hard to understand and even harder to act upon in a profitable way.

The Secrets of Clickbank Clickbank keeps the exact way they calculate things hidden in the shadows to make it harder for someone to "crack the formula" and abuse it. But honestly, looking at all the $30.000+ months made by a lot of people, you can probably make it big without knowing their secrets!

Clickbank Statistics?
Here's an example of the statistics shown for a product in the marketplace:
$/sale: $101.05 | Future $:- |Total $/sale: $101.05 | percent/sale: 75.0 percent | percent-refd: 71.0 percent | grav: 492.14

Let's take a closer look on these stats:
$/sale - This is the average net amount earned by the affiliate for each sale of the product in question. Can and will change during the lifetime of a product as the result depends on factors like price and percent paid to affiliate per sale.

Future -- This is the average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills. This does not include revenue from the initial sale.

Total $/sale - This represents the sum of all initial sales and later payments such as from repeat payment products.

Percent/sale - This indicates the percentage of sale price received by affiliates, after ClickBank commissions are deducted. Remember, selling is a numbers game so a lower percent payout with a higher number of sales may outperform a higher percent payout with lower number of sales. There are other conditions that may alter what product will make you the most money so testing is still the best way to be sure.

Percent-refd - This is the percentage of a vendor's product sales that are referred by affiliates.

Grav -- Gravity - The higher the figure, generally the greater the number of affiliates marketing the product. Choose high gravity products when you're looking for products you know many are selling and low gravity products when you're looking for little or no competition.

Gravity can partly be seen as an indicator of what is selling and what is not, but that can be misleading in many cases due to a high number of reasons for why the gravity is high or low.

Gravity will often fluctuate and more so for hot, mass marketed products. A hot new product with a lot of affiliates will produce a high gravity score and once the big push is over, the score will go down. The product may very well be a big seller still, even with the sinking gravity score! My experience has been a Gravity of 75 to 150 have work for me.


Jimmy.

[JonMills]

Originally Posted by Valeriu Popescu

Hi!

I know this is a tough (impossible?!) question, but do you guess how many people need
to promote you in order to achieve a good gravity for a single product? Let's say 100...

Val

Gravity is a bit like green fairy page rank.. people get way to caught up in it

[Alexa Smith]

I agree that people get way too caught up in it.

Gravity isn't much of a part of how I select products to promote, and I wouldn't want it to be.

I admit that I probably wouldn't want to promote anything with a really high gravity, though.

As it happens, at the moment, my two best-converting products by far both have single-figure gravities.

In my opinion the important things to know are:-

1. There's no intrinsic correlation between gravity and conversion-rates (though it's also true for complicated reasons that some very high gravity products may also have terribly low conversion-rates)

2. There's almost no intrinsic correlation between gravity and numbers of sales

3. Sometimes (for various reasons, some of them pretty complicated and far from intuitively obvious) high gravity products can be much harder to sell than low gravity products.

Originally Posted by claytons

It would be most excellent to see how the vendor sales page is actually converting! Pipe dream though...really.

Click2Sell have no difficulty supplying this information, and they do so. Clickbank apparently won't.

[jbsmith]

Alexa - my understanding of gravity calculation is on sliding scale of sales distribution by affiliate.

So - isn't there definitely a correlation between sales and gravity?

In other words, it doesn't just measure how many people are promoting, it measures how many are promoting AND converting.

On average, I have had far better results from products that have higher gravity (over a period of several weeks, not just a few days) than those with low gravity.

All of that said - there are ways to game the system by simulating many affiliates when in fact, they are coming from one promotion thereby inflating the gravity. However, the product still must sell to get counted in gravity calculation.

Jeff

[Valeriu Popescu]

Originally Posted by GeorgR.

Now..whats important is whether you look at gravity from a VENDOR's point of view or as an AFFILIATE - and then how you actually promote the product.

Certainly from a VENDOR point of view. It's good to have a higher GR to get listed of the #1 page on CB marketplace. That could bring more affiliates to promote you.

And I was wondering, based on WF experience, how many do you need for having let's say a GR of 100???

Val

[pro.it.media]

I think its 100 people

[Networking_now]

Originally Posted by James Clark

To the OP.

I hope this helps a little bit:

Understanding Gravity

ClickBank has implemented a system with special statistics meant to help you find, promote and ultimately profit from products in the marketplace. Even though the Clickbank statistics come from real data, their meaning can be hard to understand and even harder to act upon in a profitable way.

The Secrets of Clickbank Clickbank keeps the exact way they calculate things hidden in the shadows to make it harder for someone to "crack the formula" and abuse it. But honestly, looking at all the $30.000+ months made by a lot of people, you can probably make it big without knowing their secrets!

Clickbank Statistics?
Here's an example of the statistics shown for a product in the marketplace:
$/sale: $101.05 | Future $:- |Total $/sale: $101.05 | percent/sale: 75.0 percent | percent-refd: 71.0 percent | grav: 492.14

Let's take a closer look on these stats:
$/sale - This is the average net amount earned by the affiliate for each sale of the product in question. Can and will change during the lifetime of a product as the result depends on factors like price and percent paid to affiliate per sale.

Future -- This is the average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills. This does not include revenue from the initial sale.

Total $/sale - This represents the sum of all initial sales and later payments such as from repeat payment products.

Percent/sale - This indicates the percentage of sale price received by affiliates, after ClickBank commissions are deducted. Remember, selling is a numbers game so a lower percent payout with a higher number of sales may outperform a higher percent payout with lower number of sales. There are other conditions that may alter what product will make you the most money so testing is still the best way to be sure.

Percent-refd - This is the percentage of a vendor's product sales that are referred by affiliates.

Grav -- Gravity - The higher the figure, generally the greater the number of affiliates marketing the product. Choose high gravity products when you're looking for products you know many are selling and low gravity products when you're looking for little or no competition.

Gravity can partly be seen as an indicator of what is selling and what is not, but that can be misleading in many cases due to a high number of reasons for why the gravity is high or low.

Gravity will often fluctuate and more so for hot, mass marketed products. A hot new product with a lot of affiliates will produce a high gravity score and once the big push is over, the score will go down. The product may very well be a big seller still, even with the sinking gravity score! My experience has been a Gravity of 75 to 150 have work for me.


Jimmy.

Great clearup.

There was me thinking Gravity was the force drops apples from trees to the earth, hehe.

[Alexa Smith]

Originally Posted by jbsmith

Alexa - my understanding of gravity calculation is on sliding scale of sales distribution by affiliate.

So - isn't there definitely a correlation between sales and gravity?

I couldn't disagree with you more, Jeff. I think that I've answered your question fully with my observations in this post, but if I haven't, please say so and I'll try to answer it a different way.

Originally Posted by jbsmith

However, the product still must sell to get counted in gravity calculation.

If I list a product on Clickbank tomorrow with a really dreadful, atrociously badly converting sales page, but I manage to persuade 150 Warrior affiliates to promote it (don't panic: I have no such plans) and they all do so until they make one sale each out of 1,000 hops, that will give the worst-selling product on Clickbank a gravity of about 150. Meanwhile, if I list another product the next day with a magical sales page I wrote myself and I tell only my two best friends about it, and they make 10,000 sales each, that product will have a gravity of 2. I've deliberately chosen a reductio ad absurdum example to illustrate the point, but things not a million miles away from this do actually happen, especially when products have a "professional launch" (and those are the high gravity products, of course).

As often happens, the product that has a nightmare of a sales page, the one that's almost impossible to promote and almost impossible to sell, is the high gravity product.

My case rests.

[JayXtreme]

Yeah.. what Alexa said ^^

Saves me typing more out...

Peace

Jay

[Valeriu Popescu]

Originally Posted by Alexa Smith

As often happens, the product that has a nightmare of a sales page, the one that's almost impossible to promote and almost impossible to sell, is the high gravity product.

My case rests.

Well, I have to disagree here. The #1 on CBM for "Marketing and Ads" is George Brown's Google Sniper. And he has a GREAT sales letter. The same apply for #2, #3 and other categories.

So I guess that big launches with lots of affiliates and sales can give you a good GR.

Val

[SeanSupplee]

Gravity really means nothing other then the fact of a guide to help you find and locate products that will do well. I use it simply as a search listing highest to lowest, But what you really want to look for is a great product with a great looking sales letter etc that is not a 100 + grav that has not been promoted to heavily yet. This gives you the chance to produce more sales.

I have tired jumping on the bandwagon a few times and promoting a product with a very high grav and my results where nothing compared to the 3 niches I found with a grav on only 30 that where great products but under promoted.

Just use it as a guide to see whats working and whats not.

[nicholasb]

I like promoting new products in which the gravity is around 1 0r zero

[Valeriu Popescu]

Originally Posted by nicholasb

I like promoting new products in which the gravity is around 1 0r zero

He, he... so I guess I need to bookmark you when I'll launch my new book!

Val

[Alexa Smith]

Originally Posted by Valeriu Popescu

Well, I have to disagree here. The #1 on CBM for "Marketing and Ads" is George Brown's Google Sniper. And he has a GREAT sales letter.

There will always be counter-examples, Valeriu.

I'm not saying that the reasoning I gave will be right 100% of the time. It's a realistic example, though.

I'm simply saying that (unlike most of what you see discussed on this subject) it IS "reasoning"; it's not just people repeating what they have "come to believe because everyone else always says so even if it was never true in the first place".

Originally Posted by Valeriu Popescu

I guess that big launches with lots of affiliates and sales can give you a good GR.

For sure.

But the point here is that as you can readily see from the examples above, big launches with lots of affiliates can also (and will also) give you a very high gravity even without lots of sales, because "gravity" counts numbers of affiliates who have each made one or more sales, telling you NOTHING about conversion-rates or total numbers of sales. And that's not just opinion, however uncomfortable it might make people to realise that their long-held beliefs are actually groundless: that's fact.

[mkayius]

Originally Posted by nicholasb

I like promoting new products in which the gravity is around 1 0r zero

And how do you make yr research around such products. How will you know the products are good to sell for more than a few months?

[nicholasb]

Originally Posted by Valeriu Popescu

He, he... so I guess I need to bookmark you when I'll launch my new book!

Val

yeah for sure just let me know when you go live, I like to work hands on with the merchant so we can go big, we can also launch properly just let me know.

the people with high gravity don't really need any help.

[nicholasb]

Originally Posted by mkayius

And how do you make yr research around such products. How will you know the products are good to sell for more than a few months?

I contact the merchant have a look at the product and work hands on with the merchant to blow up the product.

[Rajan Cajan]

cb-analytics gives free measurements on the cb marketplace.