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11-18-2009, 07:04 AM
| #1 |
| Handsome ... but Humble : War Room Member  Join Date: Jun 2003 Location: , , USA.
Posts: 1,206
Thanks: 65
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|  Optin with ONLY Email Address?
Is anybody doing Optin pages asking for JUST an email? (No Name) If so has it increased your optin rate Significantly? Also what about your Opens (Since you can't personalize email) Jack |
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11-18-2009, 07:07 AM
| #2 |
| Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too
Posts: 4,120
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| Re: Optin with ONLY Email Address?
Yes and Yes And also, personalisation of e-mail has been known to have a damaging effect on open rates  Peace Jay |
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Bare Murkage.........
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11-18-2009, 07:14 AM
| #3 |
| John Burnette War Room Member  Join Date: Aug 2007 Location: S.E. USA
Posts: 1,049
Thanks: 659
Thanked 208 Times in 175 Posts
| Re: Optin with ONLY Email Address?
Jack, Seems to be the way of going now. I am seeing more and more marketers doing this with great success. Thanks, John |
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11-18-2009, 07:30 AM
| #4 |
| AT gmail DOT com War Room Member  Join Date: May 2009 Location: Kent, WA
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| Re: Optin with ONLY Email Address?
I've seen a lot of people doing this, and everyone I've had the chance to ask about it says it's increased conversions. Since I think it's stupid to personalise emails with names, I'm going to be doing it that way myself. |
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11-18-2009, 07:56 AM
| #5 |
| Advanced Warrior War Room Member  Join Date: Jan 2003 Location: Belfast, Ireland.
Posts: 851
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| Re: Optin with ONLY Email Address?
I ran a test a few months back and after over 2000 opt-ins, the difference in opt-in rate between asking for name/email vs just for email was too small to be at all significant. Interestingly, the marginally higher opt-in rate was from the form asking for both name and email. If you use aweber it's simple to setup a test. See what works best for you. |
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11-18-2009, 09:02 AM
| #6 | |
| RizAliMarketing.com War Room Member  Join Date: Jun 2007 Location: Scotland, United Kingdom
Posts: 784
Thanks: 280
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| Re: Optin with ONLY Email Address?
Jay, That's interesting. I've never used only email for opt ins but it's the first time i'm hearing that persomnalisation of emails has a damaging effect on open rates. I take it you mean names in the subject line when you mention open rates. I think i need to test this. It just goes to show how important testing is. Riz Quote:
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| address, email, optin |
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