Optin with ONLY Email Address?

by Jack Bastide

Posted: 14 years ago 5 replies

INTERNET MARKETING

Is anybody doing Optin pages asking for JUST
an email? (No Name)

If so has it increased your optin rate Significantly?

Also what about your Opens (Since you can't personalize
email)

Jack

#address #email #optin

JayXtreme 14 years ago

Yes

and

Yes

And also, personalisation of e-mail has been known to have a damaging effect on open rates

Peace

Jay
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- Riz 14 years ago
  
  Jay,
  
  That's interesting. I've never used only email for opt ins but it's the first time i'm hearing that persomnalisation of emails has a damaging effect on open rates.
  
  I take it you mean names in the subject line when you mention open rates.
  
  I think i need to test this. It just goes to show how important testing is.
  
  Riz
  
  Originally Posted by JayXtreme
  
  Yes
  
  and
  
  Yes
  
  And also, personalisation of e-mail has been known to have a damaging effect on open rates
  
  Peace
  
  Jay
  
  Thanks
  
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globalpro 14 years ago

Jack,

Seems to be the way of going now. I am seeing more and more marketers doing this with great success.

Thanks,

John
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CDarklock 14 years ago

I've seen a lot of people doing this, and everyone I've had the chance to ask about it says it's increased conversions.

Since I think it's stupid to personalise emails with names, I'm going to be doing it that way myself.
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Gary McCaffrey 14 years ago

I ran a test a few months back and after over 2000 opt-ins, the difference in opt-in rate between asking for name/email vs just for email was too small to be at all significant.

Interestingly, the marginally higher opt-in rate was from the form asking for both name and email.

If you use aweber it's simple to setup a test. See what works best for you.
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