Greetings and salutations?

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I'm reasonably new to selling my own products and running a list so here's a question for you. What do you think is the most effective way to start and end a mail.

So far I've started my mails with: Hi [name],

and finished them with:
Mike Hebsgaard (my name)

What do you do with this and how big of an effect does it have on the conversion rate of your mails?
#internet marketing #salutations

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