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Squeeze Page vs Sales Page

by Infinite Shades of Grey
42 replies
Hey Warriors

I'm on the verge of my first launch and am trying to pull everything together. Exciting times! I just have a few questions.

The product itself is an educational/coaching program for parents and children. (digitally delivered). ebook, student workbook, 7 video learning modules available in the members area

* Squeeze page vs Sales page
I've seen the experts do it both ways. Yes, I have both written, and do have a special report to send out.

*Legal Disclaimer
I dont have the budget for a team of lawyers. Is there a free template available online?

*Limited Time Offer
I'd like to have one final urgency on the sales page: a ticking clock alongside a discount offer if they order in the next 10 min. Of course, I dont want that to pop up to anyone who surfs away and comes back (to protect my credibility). Is there a cookie / application that's out there, or do I need to have my web guy design it?

Any advice or guidance would be amazingly helpful.
#legal disclaimer #sales page #squeeze page
  • Profile picture of the author JAIDEEP2959
    Due to bad economy conversions are low these days.

    It is better to set up Squeeze Page.

    Many top marketers also recommended Squeeze Page over Sales page.
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    • Profile picture of the author affiliate2010
      Right! Better to set up a squeeze page over Sales Page

      Originally Posted by JAIDEEP2959 View Post

      Due to bad economy conversions are low these days.

      It is better to set up Squeeze Page.

      Many top marketers also recommended Squeeze Page over Sales page.
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      • Profile picture of the author ivana
        Here is the difference. Lets say your squeeze page converts at 50% You get 50 subscriber per 100 visitors. If you can drive 100 per day, you will end up with 1500 people on the list, but of course you can drive more, more and more to get that number to be HUGE! Your squeeze can convert higher too...

        Lets say your sales page converts at 3 percent, you constantly have to drive more, and more traffic to the site.

        When you build your list...Not only can you sell them your product, BUT you can sell them other products. Kind of have a source of "printed check"

        With sales page you consistently have to work!

        Now you can have squeeze page on the sales page, BUT they normally do not convert well, because you will have higher bounce off rate. And I guess all other distraction they don't see the form or don't want to sign up as they know you will sell to them later. Pop ups for many people are annoying and even with pop up low conversion rate!

        just my experience
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  • Profile picture of the author Anonymous Affiliate
    In my opinion, the beginning of the funnel should ALWAYS be a squeeze page where you offer something valuable for free, and thereafter you drive them into your paid products. But like I say, the #1 priority should always be building a niche mailing list.
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  • Profile picture of the author Matt Bard
    The average sales page converts at around 1% but you can get a squeeze page to convert between 20% and 40% without knowing how to write great copy.

    Once on your list, you can create a higher sales page conversion by building a relationship and pre-selling.

    If you approach your list about buying a product and they don't buy, you still have another shot down the road.

    "The money is in the list"

    Matt
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    • Profile picture of the author Infinite Shades of Grey
      One of the things Ive learned is that an easy way to fail is to think that I know better than those who've been there and done it successfully.

      Looks like the opinions are running heavily towards driving prospects towards the simple squeeze page.

      The time pressure element has been such a winning device for so many people over the years it seems solid. Alexa, my credibility is very important - if you think that the running clock urgency is too much, I'll steer clear.
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    • Profile picture of the author Nightengale
      I can't vouch for the statistics, but Matt is dead on the money.

      Maybe the economy plays into it, maybe it doesn't. (Personally, I think the economy is the scapegoat for a lot of things uneccessarily.) But even if it plays no part, you should still offer something for free as the first step in your sales funnel. And these days, you have to sell free like it's paid.

      Why? Because people are inundated with information and we all suffer from the spam problem. (Personally, I'm ready to throw my computer out the window because of all the spam I get.) Privacy is a big issue these days and you have to give people a darn good reason to give you their personal information. You have to give them a reason to give you their name and e-mail address (or their snail mail address and phone number), depending on what you're doing.

      So bait is in order. Offer them a free report, a free CD, a free trial, etc. Offer them something for free to get them to opt in and give you a chance. And your free offer needs to be really good because your prospects' trust is on the line. Your goal is to start building trust and get them to buy something.

      So offer them something valuable for free. It doesn't need to be expensive for you. You can deliver it digitally. (Of course, it should be related to your product or service!)

      The good news is that once you've delivered your freebie, you CAN legitimately and immediately make an offer -- even on the thank you page!

      Example: If you sell dog training info and supplies and offer a free report called "10 Ways to Housebreak Your Puppy in 10 Days," you can safely assume that your prospect would be interested in puppy training supplies. So on your Thank You page, you can say something like: "Thanks for downloading your free report! Have you seen our new Whizbang Puppy Training Gizmo? Click here to receive 10% off as our thank you for becoming a new customer! This is a one-time offer for new customers and will NOT be repeated, so take advantage."

      Or something like that. This trains your prospect from the beginning to expect periodic offers from you and helps head off future complaints of advertising and promotion from freebie-seekers.

      If you're putting out an e-zine or A/R series with useful content, you can legitimately (and SHOULD) always make an offer for your products and services. You've invested your time in delivering valuable content and you have the right to promote your services along with it. The rule of thumb is 25% promotion to 75% content. Your mileage may vary and you can certainly play around with it. But that's a good rule of thumb.

      HTH!

      Michelle



      Originally Posted by Matt M View Post

      The average sales page converts at around 1% but you can get a squeeze page to convert between 20% and 40% without knowing how to write great copy.

      Once on your list, you can create a higher sales page conversion by building a relationship and pre-selling.

      If you approach your list about buying a product and they don't buy, you still have another shot down the road.

      "The money is in the list"

      Matt
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      • Profile picture of the author workson
        It seems you have enough input here to go ahead and implement your launch plan, any more comments and you will overwhelm your senses which lead to inaction and frustration. Good luck
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        • Profile picture of the author Jason Fladlien
          Here's a critical question nobody is asking - what's the price point going to be for your offer that you're launching?

          Case in point: when we launch anything $27 or under... we don't get a 1% coversion rate... or a 3% conversion rate... we usually get anywhere between 10 to 20% conversion rate...

          I don't care what Dan Lok or anyone else says... the fact is some people will BUY only if they see the sales page first - especially how we have it set up.

          The other trick we do is we DO capture leads. but not with a squeeze page, or with an email optin form on the sales page (that's the kiss of death btw...). When you click on the "add to cart button" step 1 of the order confirmation is to enter just your email address.

          Then we can track order cart abandonment and write VERY specific follow ups to get another healthy 5% bump.

          So in some cases we're getting a total of 25% on the front end offer. 25 out of 100 bought.

          Compare that to a squeeze page that gets 40% conversion. that means 40 people are ony see you're page. Even if you close 35% of them (you'll see a slight bump since they've went through a step, making them more qualified), you're getting about 14 BUYERS instead of 25.

          And that's a HUGE problem, because our upsell process is where we make our money, with an immediate $97 offer, and a $97 continuity offer on the thank you page.

          So crunch the numbers. our first $97 gets about a 25% take rate. We get 12% to take the $97 continuity ( you see the continuity offer regardless of whether you accept the first upsell or not).

          With a squeeze page, 14 visitors buying the first product at $27 = $378. with a 25% take rate on the first upsell, that's an additional $339.50 revenue, and with the continuity, that's an additional INITIAL $162.96... TOTAL GROSS from 100 visitors = $880.46

          Now, with a sales page where we gather the lead on the "order confirmation" page - we usually get 20% conversion. so now we have 20 instead of 14, since we don't hvae the drop off with the squeeze page.

          Let's crunch some more - $340 front end, $970 on the 1st upsell, $232.80 on the continuity, TOTAL GROSS from 100 visitors = $1542.80

          We make ALMOST double our gross on the initial customer interaction WITHOUT using a squeeze page.

          Now I know what you're thinking - "the lifetime lead value" will make it up on the bankend. That logic is flawed in many ways. In my business, a buyer is worth about 21 times what a prospect is worth. And I lose about 6 buyers everything I gather 40 leads with a squeeze page. See how that doesn't work? 21 times the value means I only need 2 buyers to match the value of 40 leads...

          The other fact is when the initial visitor value is so high, I can now buy media from more sources, meaning more traffic. Otherwise, the lifecycle is too long to keep up with my cash flow.

          Oh yeah, and affiliates in general much prefer to mail to a sales page and not a squeeze page - so that gets us more traffic as well.

          WHAT's the point? This - don't take any thing said on here as "gospel". Go with your gut, test and see what happens. Then retest. See, your business has to be built around your personal strengths, and one of ours is we can write reallly good copy for low ticket offers, which make people much more likely to purchase our backend offers... so that's our model.

          You'll have to find what your model is... .and I guarantee it won't be the "traditional one"... any big breakthrough requires innovation.

          I'd personally start with the sales page first, because that will get you the most immediate feedback in the process, and then you can build out from there and make the necessary adjustments.

          -Jason
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          • Profile picture of the author Daniel E Taylor
            Originally Posted by Jason Fladlien View Post

            Here's a critical question nobody is asking - what's the price point going to be for your offer that you're launching?

            Case in point: when we launch anything $27 or under... we don't get a 1% coversion rate... or a 3% conversion rate... we usually get anywhere between 10 to 20% conversion rate...

            I don't care what Dan Lok or anyone else says... the fact is some people will BUY only if they see the sales page first - especially how we have it set up.

            The other trick we do is we DO capture leads. but not with a squeeze page, or with an email optin form on the sales page (that's the kiss of death btw...). When you click on the "add to cart button" step 1 of the order confirmation is to enter just your email address.

            Then we can track order cart abandonment and write VERY specific follow ups to get another healthy 5% bump.

            So in some cases we're getting a total of 25% on the front end offer. 25 out of 100 bought.

            Compare that to a squeeze page that gets 40% conversion. that means 40 people are ony see you're page. Even if you close 35% of them (you'll see a slight bump since they've went through a step, making them more qualified), you're getting about 14 BUYERS instead of 25.

            And that's a HUGE problem, because our upsell process is where we make our money, with an immediate $97 offer, and a $97 continuity offer on the thank you page.

            So crunch the numbers. our first $97 gets about a 25% take rate. We get 12% to take the $97 continuity ( you see the continuity offer regardless of whether you accept the first upsell or not).

            With a squeeze page, 14 visitors buying the first product at $27 = $378. with a 25% take rate on the first upsell, that's an additional $339.50 revenue, and with the continuity, that's an additional INITIAL $162.96... TOTAL GROSS from 100 visitors = $880.46

            Now, with a sales page where we gather the lead on the "order confirmation" page - we usually get 20% conversion. so now we have 20 instead of 14, since we don't hvae the drop off with the squeeze page.

            Let's crunch some more - $340 front end, $970 on the 1st upsell, $232.80 on the continuity, TOTAL GROSS from 100 visitors = $1542.80

            We make ALMOST double our gross on the initial customer interaction WITHOUT using a squeeze page.

            Now I know what you're thinking - "the lifetime lead value" will make it up on the bankend. That logic is flawed in many ways. In my business, a buyer is worth about 21 times what a prospect is worth. And I lose about 6 buyers everything I gather 40 leads with a squeeze page. See how that doesn't work? 21 times the value means I only need 2 buyers to match the value of 40 leads...

            The other fact is when the initial visitor value is so high, I can now buy media from more sources, meaning more traffic. Otherwise, the lifecycle is too long to keep up with my cash flow.

            Oh yeah, and affiliates in general much prefer to mail to a sales page and not a squeeze page - so that gets us more traffic as well.

            WHAT's the point? This - don't take any thing said on here as "gospel". Go with your gut, test and see what happens. Then retest. See, your business has to be built around your personal strengths, and one of ours is we can write reallly good copy for low ticket offers, which make people much more likely to purchase our backend offers... so that's our model.

            You'll have to find what your model is... .and I guarantee it won't be the "traditional one"... any big breakthrough requires innovation.

            I'd personally start with the sales page first, because that will get you the most immediate feedback in the process, and then you can build out from there and make the necessary adjustments.

            -Jason
            I'm sure you are a great marketer and all, but come on
            your math was so flawed it isn't even funny.

            I've run multiple test in and out on this very subject and
            your numbers just don't look real to me.

            You get 25% conversion rate on the front in with no
            opt in.

            That sounds pretty unbelievable. I mean 10% is sky high, and
            the best copywriters in the world aint getting that from
            cold traffic...

            2nd there is no way you're getting 11 more sales per 100 visitors
            without a squeeze page. More sales YES. 11 more lets get real.

            3rd Overtime (not even a long time) your prospect list will
            far exceed your customer list. And the problem with relying
            only on the customer list means every promotion has to be
            a NEW product. Simply because they already have your
            current product.

            When you have a nice size prospect list you continually
            run promotions for the same product on damn near autopilot
            while you simultaneously run different promotions to you
            customer list.

            Right there you're talking at least doube or triple the
            profits every month with that model.

            Not that I'm calling you a liar, but we REALLY test this
            and have a nice size customer list and prospect list
            and have extensively tested both models.

            Daniel
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            • Profile picture of the author Jason Fladlien
              25% on the front end WITH an opt-in - just not through a squeeze page. Remember when I said we capture the lead when they click on "add to cart" and make it step 1 to put in their email. Then if they abandon the order page, we trigger a very specific email sequence.

              We get 15% on the front end offer all the time on 1st visit - then we got SOMETIMES a bump of up to 10% via the follow up for the shopping cart abandoners - but at the least, we consistently get around 15% for our front end offers.

              There is a very specific formula we use to this - it has little to do with copywriting ability (although I'm an excellent copywriter) and EVERYTHING to do with offer presentation...several of my students who use this formula get the same results - so just because you haven't seen it, doesn't mean it's not possible

              As for ONLY being able to launch new products to people who are just customers... not true... we have at least 40+ offers we can make on the backend - so as soon as someone buys, they're triggered a very specific autoresponder follow up sequence - and the average person goes on to buy 4 more products within 45 days or less from us.

              The average "prospect" the old way through a squeeze page would by about 0.7 products from us in 45 days - and that's my point. a buyer is worth to us 21 times what a prospect is worth.

              There are instance where we DO you squeeze pages - but not for low ticket front end offers... that's why I was asking his price point...

              There has been one instance I even remember where we got a 25% conversion on a $7 offer IMMEDIATELY and our squeeze page was only getting a 20% conversion - lol. Who knows? Everyone's results vary.
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          • Profile picture of the author ivana
            The bottom line is you have to test, test and test some more. I know there are people who get HUGE conversion rate. As an affiliate I even had on some of my pages 50% conversion rate. Which is "unbelievable", but the thing was, NO body was targeting those keywords and they were HOT!

            So test, test and test some more
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  • Profile picture of the author Alexa Smith
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  • Profile picture of the author SeanSupplee
    Whatever you do, do not include the squeeze page report on the sales page itself. As an affiliate I stay away from such sites.
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    • Profile picture of the author searchnology
      That makes sense if the product owner overrides your tracking cookie with his own (unethical) But if they don't you are missing out on a lot of sales as I make most of the sales for my affiliates after the squeeze page opt-in.

      Originally Posted by SeanSupplee View Post

      Whatever you do, do not include the squeeze page report on the sales page itself. As an affiliate I stay away from such sites.
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      • Profile picture of the author jamawebinc
        I'm unsure if by launch you mean the product will be for sale or you are going to commence a launch process.

        If you are going to start the process, then you need to build a list. An opt-in page is the best for this as obviously that is it's main purpose.

        A few things to be careful of.

        A niche outside the general target market of "how to make money online" may not even know what a launch is.

        Since your market is parents who want to help their kids and give them a headstart with education (I'm generalizing) they may hear launch and think space shuttle.

        As far as getting them to buy now. All launches I have seen use it so it makes sense to include a sense of urgency. Perhaps taking only a limited amount of members?

        However, if you do want a countdown timer - I highly recommend (and I wish I had an affiliate link for it because I really think it is that good and recommend it often) Dynamic Deadlines by Paul Hancox
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  • Profile picture of the author um1001
    If I were you, I'd use a squeeze page that gives away a chapter (or possibly the entire book) for free. Then I'd sell them on a fixed-term-membership concept that delivers each "lesson" (portion of your ebook or lessons) periodically.
    • You get the benefit of e-mail list
    • You get paid-memberships that last a fixed term, which gives you time to create more related products: this product is step one, next one is step two course, etc. You create a whole brand.
    • you can upsell membership to "platinum" and have bonus features
    If nothing else you have their e-mail and can try selling special reports or small howtos.

    Just thinking outloud.
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    • Profile picture of the author angela99
      My suggestion is that you do both.

      Create a Squeeze page, but remember that people are nervous of handing out their email address, so you'll need to sell, even on the Squeeze page.

      Make it a wonderful, irresistible offer.

      Then once they've signed up and have confirmed, make a One Time Offer on a product. (On the Thank You page.)

      The big benefit of this strategy isn't the sales, it's assessing your initial offer on the Squeeze page. Adjust your offer, so that you don't attract too many people who are just lookers (they'll download anything), and attract buyers -- people who are interested in you, and your products.

      Forget the ticking clock, unless there's a legitimate reason for it. You want people to take you seriously, and if you lose credibility, it's gone.

      I wish you much success. :-)
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  • Profile picture of the author abuhakim
    Why fight against a proven method. As mentioned in previous responses, it far easiest to sell to your list of subscribers than through sales pages. Build your list, offer relevant content, forge a relationship with your subscribers and sell to them.
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  • Profile picture of the author jam52633
    As soon as I feel a squeeze page coming on, I exit, maybe it's cause I just know too much about IM now.
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  • Profile picture of the author rjoger
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    • Profile picture of the author jamawebinc
      A squeeze page doesn't build a relationship, it is only the tool that allows you to capture personal information so you can contact the person again.

      It is an offer. Perhaps the first offer of yours that a prospect will see.

      "Here is what I have for you, I will give it to you in exchange for your email address (and perhaps more like name, etc)."

      You may want to tell them that they will be hearing from you again or that could ruin the relationship right off the bat.

      So the real offer is...

      "I will give you something in exchange for your email address. I am going to contact you in the future to follow up with what you watched, read, or listened to - so expect to hear from me. Of course you can always take yourself off my list and cancel all communication from me."

      Through those followups is where the relationship is built.

      What you are giving the prospect is where their first taste of your stuff comes from.
      If the freebie is supporting one of your paid products, and they like it - their desire for this paid product will increase.

      They will have also made a time commitment to you. The desire to see more of your stuff increases. especially if what you gave them was a taste of something bigger that is available for purchase.

      If it is a freebie, just to get an email address, with no clear cut goal in mind, it's probably harder to figure out what they would really pay for.

      Of course, the danger is that you may be conditioning people to expect a bunch of free stuff from you.

      This is why, if your website is monetized through the sale of your own products, it is important to make offers to your prospects and not just give them a bunch of unrelated, unsupporting, free stuff.

      If you monetize through advertising, then you need as many visitors and return visitors as you can get and even freebie seekers may click ads on your site.
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  • Profile picture of the author J. Barry Mandel
    If your goal is to maximize conversions then you need both...

    The squeeze page will help qualify your visitors and your sales letter will sell them your product.

    The benefit of having a squeeze page is that if your customers did not buy the first time around you can contact them and follow up which will help you to earn more sales then by only having them see your sales page one single time.

    Best of Luck!
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  • Profile picture of the author Daniel E Taylor
    Dan Lok put it best. If someone won't even give you
    and email address, you think they are going to pull out
    their credit card and buy something from you.

    Daniel
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  • Profile picture of the author Infinite Shades of Grey
    I knew I could count on this forum for the answers.

    Technically, this is more of a "roll-out" than a launch because the videos are going to take a month to complete and post - those that buy now will get a significant early bird discount.

    angela99- your 'one time special thank you offer' is brilliant. I like the reciprocity of it.

    jamawebinc - that urgency timer is excellent. exactly what I was looking for. (I may need to do a split test to see how my buying demo responds). Thank you for your council.
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  • Profile picture of the author Infinite Shades of Grey
    The Plan:

    * Generate traffic via article submission, forum postings, etc, and direct them to the squeeze page.

    * Identify the problem and offer a special report.

    * Once they hit 'enter' have them bounced to the sales page (after all, they already have momentum going)

    * Send out the report and include a Thank You discount if they order now.

    * Follow up with a series of responder emails to keep in touch. Perhaps 2 - 3 a week.

    * Collect money via Paypal.

    * Build my reputation and brand.... prepare for the next steps (upselling to a personal coaching program and licensing).

    What else am I missing?

    Again, thank you to everyone who puts in their 2 cents. Your ideas are priceless.
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    • Profile picture of the author Will Dog
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      • Profile picture of the author Infinite Shades of Grey
        Will- thats a great point. Well taken. Plan revised accordingly.
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        • Profile picture of the author ivana
          However, if your OTO (thank you page) promises to solve their problem ASAP you will not lose the money or the lead...You can make your success page an OTO page, so this way they confirm, and after they confirm they get the One Time Offer!

          Now...this works great because if you recommend product right away, they don't buy, they will see it probably in free offer, they might not buy, and later on you offer it again, and there is a good chance they will buy.

          You still will build relationship as you will not give the only sales pitch messages anyways. And you will have them on the list

          Some will agree, some will not...BUT Alex and I had oto's convert at 10% which is NOT bad for One Time Offer.
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  • Profile picture of the author miset
    I have tried both methods, at first i had a sales page with an opt in box for a free guide, after a few months i decided i had to review where i was going with the product and i soon realised i needed to get myself a squeeze page, im not converting a hell of a lot more and making more money from the list.

    For me I value an opt in just as much as a sale because the money is well and truly in the list
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  • Profile picture of the author steve-wilkins
    Squeeze page! Make sure you give away something really valuable on your squeeze page like a sample of your product in the form of a free report. Tr offering a rebrandable report like the one in my sig below.

    The incentive to enter their details will of course be the free report but also the fact that they can pass your report on to others once they have rebranded it so they earn any commissions through the copies they send out. This will make your free report go viral (with a link to your sales page inside of course) whilst all the time capturing leads that you can promote to later.

    Just my 2 pieces, hope it helps!
    Regards,
    Steve.
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  • Profile picture of the author FriendlyRob
    Maybe the question should be "Squeeze page versus Blog"

    I still like the squeeze page better for most things but if you are considering a sales page, maybe you should try a blog. That way, you can put up a sales ad, an opt-in box, and your SEO should, in theory, be better.
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  • Profile picture of the author JasonP
    I set up my first squeeze page last night and its performing very well. It was a free wordpress template. Richmond Va Massage check it out.
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  • Profile picture of the author Chris Pambos
    You should always have a squeeze page before the sales page in general. These days, everyone unless you were born yesterday uses a squeeze page first.
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  • Profile picture of the author InternetMarketingIQ
    What you didn't get the Unique Blog Designs promo email yet?
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    Internet Marketing IQâ„¢
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  • Profile picture of the author Agoge Warrior
    I've read some comments about making the offer of the paid product if they don't accept the original offer from the FREE product squeeze page. I have been studying this in anticipation of setting up my very first squeeze page.
    Some of the advice I've read has suggested to not even offer the paid product on the squeeze page. If you do, make it as sutble as you can.
    Just offer the FREE product, collect their email address, and then make the offer of the free product in your 1st email sent out after they have opted - in.

    I don't know which way is better.

    If any of you have a suggestion, please let me know. Of if you have seen it work better one way or the other.
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  • Profile picture of the author Frodr
    According to all of my research, it only makes sense to set up a squeeze page first.

    You always want to try and capture your prospects contact info first because then it allows you to start to build a relationship with them before you try and sell them.

    Most people say the money is in the list but the money is in the relationship with the list.. If you build trust with your list it only makes it that much easier to sell to them in the future.

    A list that you have a good relationship with will continue to bring it profits as long as you maintain your list.

    Your main focus should be on building a responsive list, so it would be a good idea for you to re-capture your prospects email address once they purchase something from you.

    Doing this allows you to seperate your list into the buyers and the freebie seekers, which is powerful when it comes to promoting offers.

    You want a list of buyers who trust you, so it is important that once you build your main list you try and organize it in a way that allows you to put the right offers in front of the right prospects.

    hope that makes sense.. understanding this concept is powerful when it comes to building a profitable list.

    -Felix
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  • Profile picture of the author Infinite Shades of Grey
    Amazing input. Thank you all.

    Price Point- since the videos are still in production, the 'early bird' price is going to be $49. When everything is up and running, I'm looking at a PP of $79, with a rebill for the members area of a modest $7 a month.

    Since thats a lot of money for most people in this economy, I think I will have to court prospects with a free report. Then offer a Thank You OTO of an additional discount if they order now, and for those that don't, I'll build a relationship with auto-responders.

    *Jason's model did make sense though. I'll need to split test when I'm at full speed.
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  • Profile picture of the author Infinite Shades of Grey
    One more Question-

    *prospect goes to the squeeze page. signs up for the report. they get a confirmation email along with the pdf. they have some positive momentum and look at the OTO.....

    Once they get to the sales page, how do they take advantage of the special pricing? How do I track that they are buying on their first visit, instead of in a week? Yea its a newbie question, I know. :-)
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  • Profile picture of the author Midas3 Consulting
    Depends on the product and the audience and the type of traffic you're sending to it in my experience, some traffic is far more open to an immediate purchase, some you'll struggle to even get into a lead magnet.

    Quite a number of variables can dictate the best answer to the question and only testing will really telll you, a blanket yes or no answer here neglects to look at the specifics.

    One technique I've adopted in some areas with great success is to run the "no risk squeeze page", by this I mean your landing page is a squeeze page, but should they go to leave the opt in without having done so , it triggers a javascript that allows you to essentially say something along the lines of " Don't want to sign up, no problem, bypass our (insert excellent offer) and click here to read more about XYZ here."

    Then they can either leave or click to read more, so even those that don't choose to opt in have an option on the table to reach your full pitch, essentially a softly softly on exit stratagy.

    Not applicable for all audiences but works well in some scenarios.

    I'm also a big fan of the technique another posted mentioned which I first heard from Ryan and Perry, make the "add to cart" / "order now" verbiage link to a very very simple opt in which purely asks for their absolute basics, name and e-mail.

    That way you have them on a list before any potential bleed out from the payment funnel, cart abondonment is high, get the prospect on the list before you hit them with more of the payment process, that way if the phone rings and they start talking to Auntie Susie about whatever and just lose interest or shut the browser with intentions to "think about it", you can then email them with a " I saw you didn't complete your order, is there anything I can do to help, you can ring xxx or contact us at xxxx if you would like any further details.

    You can in addition setup a mini AR series that gives them further benefits/deals for purchasing, added bonuses etc etc. Ensure your list is configured so when they purchase they get yanked from the prospect list and inserted into the customer one and presto.

    None of the above is cast in stone for any given scenario but either one technique or both combined can have a dramatic effect on your overall $$ per visitor value.
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  • Profile picture of the author paulie888
    Definitely go with a squeeze page, it will be better for you both in the long and short term. The list of subscribers you get will be a valuable asset that can be monetized both short and long-term, and since you already have a squeeze page built, I think this is a no-brainer.

    Anything that indicates scarcity and limited availability is good. Just be sure that the limited-time offer is indeed *real* and not just something that resets everytime the user revisits the page - this will really tick people off (I know it did for me.)

    Paul
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