Ideas anyone...

JEL0221 · 11-19-2009, 02:09 PM

I advertising my services (I am a futures and options broker) pretty heavily through twitter right now and in the next week also with facebook too. I have been mainly posting links to my company's website(has an email sign-up and everything for free ebook and trading platform demo

) along with market analysis to my followers. But here is where the problem comes in....

My boss says anyone that comes in from twitter or facebook is my prospect since I am the only one that uses them to advertise, but how should we go about tracking the ones that come in from twitter/facebook??

We already put a tab that includes face book and twitter on the "where did you hear from us" but people rarely check that. Any ideas?????

getsmartt · 11-19-2009, 02:13 PM

offer something free or special in your twitter/facebook advertising, give them a coupon code and have them enter it on your form when they contact you.

Sean Donahoe · 11-19-2009, 02:15 PM

The easiest way to get a put some tracking code on there from Analyitics on your URL then wrap it in a bit.ly link.

This way, if you are tracking conversions using Analytics you will be able to verify conversions.

If you want to "verify" a user directly then put them on a separate squeeze page that captures their data before proceeding to another page so you can verify those leads.

Also, using bit.ly gives you click tracking anyway so you may be able to use that to your advantage.

All the best

Sean

wahmsuzanne · 11-19-2009, 02:34 PM

I was going to also suggest using a separate landing page ... so you can code the optin separately from the other optin on the main site and those are your leads/clients. Without knowing more about how you "sell" ... is it personally or via ecommerce? Hopefully your company sees the value of what you're doing here and will work with you on this setup. Good luck. *SmiLes* Suzanne

JEL0221 · 11-19-2009, 02:35 PM

Thanks guys...What I think I will do is run the promotional code and squeeze page idea by my boss. I am not that computer savvy and do not know what bit.ly is and also do not know how to create a squeeze page, so I will see what he wants to do.

wahmsuzanne · 11-19-2009, 02:55 PM

Quote:

Originally Posted by JEL0221

Thanks guys...What I think I will do is run the promotional code and squeeze page idea by my boss. I am not that computer savvy and do not know what bit.ly is and also do not know how to create a squeeze page, so I will see what he wants to do.

Well ... if you're good/great at sales and you're driving traffic (they should be able to see in their analytics/stats) then let them figure out how to add that page for you (and the optin - it will just need some simple code).

Good luck ... I hope they do it for you ... let us know how it works out ... I'll be curious. *huGs* Suzanne

JEL0221 · 11-19-2009, 05:10 PM

I will be putting together a "squeeze" page with my boss over the next day or two that will have our free ebook offer along with our free trading demo, emails required for both. We are also installing some analytics into the page to see how effective I am at driving the traffic to the page from twitter(just set up the account monday, about 700 followers so far..).

I will let you guys know how it goes and post the squeeze page in a spearate topic for review(look out for it!) either tomorrow or monday when we get it together.

Thanks!

TheRichLife · 11-19-2009, 06:10 PM

Ask your boss if you can have your own landing page on the company site, and just direct all the traffic there. Instead of sending prospects from FB and Twitter to www. brokerage . com, send them to www. brokerage . com/repname.html

JEL0221 · 11-25-2009, 09:08 AM

Richlife,

That is actually what me and my boss had agreed on. He is having our clearing-firm create two separate pages, pretty much the same as on the company website. This way, when I direct a prospect to one of my specified pages and capture their information, the lead will be specified to me.

The only problem is it will be a few weeks until I get the pages..so in the meantime I am looking to start-up other means of marketing!(I am thinking a word-press blog or something like that.)

Thanks to all!

5Tool · 11-25-2009, 11:15 AM

Some good info on tracking social media here:

Three ways to measure your social media efforts | The Total Package

Hope it helps.

UBotBuddy · 11-25-2009, 07:05 PM

If you can work it. Try to get a secondary email address with your company. There maybe a lot of lurkers out there who will not use FB or Twitter but feel more comfortable with email and then that incoming email would be additional stats.

808glass · 11-25-2009, 07:11 PM

give em a discount if they mention something... "ask for Mike for our online special"

TheRichLife · 11-25-2009, 08:52 PM

The line of work that JEL0221 is in subjects him/her to a higher level of regulation than somebody who isn't a registered rep and just promoting financial services products. FINRA adds a whole extra level of complexities and compliance issues that most of us in IM never have to deal with.

This is a whole different deal, and a lot of our suggestions won't be usable.

11-19-2009, 02:09 PM	#1
JEL0221 Trading Whiz War Room Member Join Date: Apr 2009 Location: Chicago, IL Posts: 335 Thanks: 99 Thanked 14 Times in 14 Posts	Ideas anyone... I advertising my services (I am a futures and options broker) pretty heavily through twitter right now and in the next week also with facebook too. I have been mainly posting links to my company's website(has an email sign-up and everything for free ebook and trading platform demo) along with market analysis to my followers. But here is where the problem comes in.... My boss says anyone that comes in from twitter or facebook is my prospect since I am the only one that uses them to advertise, but how should we go about tracking the ones that come in from twitter/facebook?? We already put a tab that includes face book and twitter on the "where did you hear from us" but people rarely check that. Any ideas?????

11-19-2009, 02:13 PM	#2
getsmartt Getting Smarter every Day War Room Member Join Date: Feb 2008 Location: Spokane, WA, USA. Posts: 915 Thanks: 316 Thanked 156 Times in 122 Posts Social Networking Contact Info	Re: Ideas anyone... offer something free or special in your twitter/facebook advertising, give them a coupon code and have them enter it on your form when they contact you.
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11-19-2009, 02:15 PM	#3
Sean Donahoe The Manic Marketer War Room Member Join Date: Jul 2008 Location: California, USA Posts: 2,471 Blog Entries: 3 Thanks: 89 Thanked 463 Times in 219 Posts Social Networking	Re: Ideas anyone... The easiest way to get a put some tracking code on there from Analyitics on your URL then wrap it in a bit.ly link. This way, if you are tracking conversions using Analytics you will be able to verify conversions. If you want to "verify" a user directly then put them on a separate squeeze page that captures their data before proceeding to another page so you can verify those leads. Also, using bit.ly gives you click tracking anyway so you may be able to use that to your advantage. All the best Sean
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11-19-2009, 02:34 PM	#4
wahmsuzanne Warrior Member Join Date: Jul 2007 Location: Texas Hill Country Posts: 29 Thanks: 0 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: Ideas anyone... I was going to also suggest using a separate landing page ... so you can code the optin separately from the other optin on the main site and those are your leads/clients. Without knowing more about how you "sell" ... is it personally or via ecommerce? Hopefully your company sees the value of what you're doing here and will work with you on this setup. Good luck. SmiLes Suzanne

11-19-2009, 02:35 PM	#5
JEL0221 Trading Whiz War Room Member Join Date: Apr 2009 Location: Chicago, IL Posts: 335 Thanks: 99 Thanked 14 Times in 14 Posts	Re: Ideas anyone... Thanks guys...What I think I will do is run the promotional code and squeeze page idea by my boss. I am not that computer savvy and do not know what bit.ly is and also do not know how to create a squeeze page, so I will see what he wants to do.

11-19-2009, 05:10 PM	#7
JEL0221 Trading Whiz War Room Member Join Date: Apr 2009 Location: Chicago, IL Posts: 335 Thanks: 99 Thanked 14 Times in 14 Posts	Re: Ideas anyone... I will be putting together a "squeeze" page with my boss over the next day or two that will have our free ebook offer along with our free trading demo, emails required for both. We are also installing some analytics into the page to see how effective I am at driving the traffic to the page from twitter(just set up the account monday, about 700 followers so far..). I will let you guys know how it goes and post the squeeze page in a spearate topic for review(look out for it!) either tomorrow or monday when we get it together. Thanks!

11-19-2009, 06:10 PM	#8
TheRichLife HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Midwest Posts: 180 Thanks: 43 Thanked 38 Times in 28 Posts	Re: Ideas anyone... Ask your boss if you can have your own landing page on the company site, and just direct all the traffic there. Instead of sending prospects from FB and Twitter to www. brokerage . com, send them to www. brokerage . com/repname.html
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11-25-2009, 09:08 AM	#9
JEL0221 Trading Whiz War Room Member Join Date: Apr 2009 Location: Chicago, IL Posts: 335 Thanks: 99 Thanked 14 Times in 14 Posts	Re: Ideas anyone... Richlife, That is actually what me and my boss had agreed on. He is having our clearing-firm create two separate pages, pretty much the same as on the company website. This way, when I direct a prospect to one of my specified pages and capture their information, the lead will be specified to me. The only problem is it will be a few weeks until I get the pages..so in the meantime I am looking to start-up other means of marketing!(I am thinking a word-press blog or something like that.) Thanks to all!

11-25-2009, 11:15 AM	#10
5Tool Active Warrior Join Date: Nov 2009 Posts: 84 Thanks: 1 Thanked 8 Times in 6 Posts	Re: Ideas anyone... Some good info on tracking social media here: Three ways to measure your social media efforts \| The Total Package Hope it helps.

11-25-2009, 07:05 PM	#11
UBotBuddy HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 203 Thanks: 27 Thanked 14 Times in 12 Posts	Re: Ideas anyone... If you can work it. Try to get a secondary email address with your company. There maybe a lot of lurkers out there who will not use FB or Twitter but feel more comfortable with email and then that incoming email would be additional stats.

11-25-2009, 07:11 PM	#12
808glass Everyday I'm Hustlin War Room Member Join Date: Oct 2009 Posts: 85 Thanks: 6 Thanked 8 Times in 8 Posts	Re: Ideas anyone... give em a discount if they mention something... "ask for Mike for our online special"
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11-25-2009, 08:52 PM	#13
TheRichLife HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Midwest Posts: 180 Thanks: 43 Thanked 38 Times in 28 Posts	Re: Ideas anyone... The line of work that JEL0221 is in subjects him/her to a higher level of regulation than somebody who isn't a registered rep and just promoting financial services products. FINRA adds a whole extra level of complexities and compliance issues that most of us in IM never have to deal with. This is a whole different deal, and a lot of our suggestions won't be usable.
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