I didn't have clue about how to build one, where to get the best deal on hosting--with a reliable host--or what sort of content to use.
Being a long-time purchasing agent I knew how to research. I went to the library. Everything there was a couple years old in real time and probably a couple centuries old in internet time.
So, I figured I'd go to the source--the web. On eBay I found a book about hosting and an offer for "all the e-books on eBay" for a ridiculously low price. I bought it.
Did you know that within those ebooks there were links to get--even more--free ebooks? Yep, it's true!
Before long I was on a blue million lists and my in-box was "full unto overflowing." And, would you believe, everyone that sent me a free ebook was offering to sell me something else that would put me on the "inside track" and among the top ranks of marketers who, for just a few dollars more, would make me privy to all their secrets.
Just like almost everyone else I wanted to be on the inside. I wanted to play in the big leagues too. So, I spent a little bit of money. And then some more and then...
Well, you get the picture. All of this because I thought I needed a website. I didn't start out to be a marketer per se; I just wanted a web presence for my small permitting and land use research business.
Suddenly there was stuff on my HD that I didn't have a clue about the why's or how's of using.
Since this is long enough let me cut to the chase...
Eventually I learned who the honest, forthright reliable people are and where to find them. A goodly number are right here at WF
Of equal importance I discovered I don't need everything that is for sale. I still buy products. Just not as frequently or as many. I ask myself a few questions before hitting the PayPal button.
Questions like, "Is this going to benefit me at this time?"
and, "Is this marketer generally perceived as knowledgeable and honest?"
or, if a tool or software, "How long will it take me to learn this?";
"How often will I use it?";
"Will it pay for itself?"
This has been and is an interesting journey.
I've met and enjoy the friendship of some fantastic people.
I didn't envision being here just because I thought I needed a website for a business I've since closed.
Now I market for a living!
I enjoy almost every minute of it!
PS. The warning is implicit...