Why Keyword Research Is Better Than Sex
I have all my websites and affiliate sites all set up for the festive season so I thought I would have a crack at micro niche adsense sites which are going off like gangbusters at the minute.
6 days ago I crank up google adwords keyword tool (GAKT) and start throwing in any old niche and start drilling down. I already have my criteria set out that the keyword phrase has to meet and you go through quite a few before you hit a nugget.
I am sitting here clicking away when my daughter walks in the room and tells her mother that she just bought a popular brand of perfume for herself. Now my family accuse me of turning off when I am on the computer but when my wife asked what brand of perfume, and my daughter told her, my ears stood to attention immediately.
Bang!! I whack my term into GAKT and while the little coloured balls are jiggling across the screen deciding my fate I tell my 18" screen how much I love her and to please be good to me. ( I don't really...)
YES!! She comes back and tells me that 6,600 other people are searching for her exactly every month and that there are numerous people paying money to advertise her assets.
SAFE AT FIRST BASE
I am fairly excited at this stage but have to tell myself to calm down, go reeeeal slow, there is a lot more boxes to tick before we snatch up this little hummer. Right now all I want to do is go hammer and tong at this to find out if I have a winner but I decide to pull back and simply admire my technique so far.
At this stage I invite GAKT's sister to join in the act. Google Search is going to tell me about the competition I have for this little beauty. Once again, I have criteria that have to be met in terms of my competitors. I will only be successful if I am on top. Afterall, top 5 on page 1 is vital.
I JUST STOLE 2 BASES
The competition is quite low. I will not go into figures etc, that is for a different post, but I am delighted so far. High searches and low competition on a term that, especially with xmas coming up, is going to be more popular than the queen of the prom.
Right now I am sweating profusely. I can feel the excitement building up as I am getting closer to utopia. My muscles start to tighten. My keyboard strokes are getting faster and faster with more intent in each one. My only hurdle between climbing Everest or certain doom is the domain name. I have recently come to the conclusion that exact name domains are the way to go. No dashes or hyphens.
Please, don't stop now. I grab one of my favorite tools, ajaxwhois.com, to check availability. For those that don't know this tool tells you if the domain is available as you are typing in your keyword. I begin typing in the 3 word phrase. I am checking .com, .net and .org. The pressure I am feeling is enormous. I am going to explode soon.
Firstly, .com is gone. I sigh but push on relentlessly. Soon I am told that .net is a no-no too. It cannot be happening. All the ground work has been laid. I can't fail now. I refuse to.
STOP RIGHT THERE.. I GOTTA KNOW RIGHT NOW
It all hinges on .org. Whats it gunna be boy. Yes or No, Whats it gunna be boy.
YEEES OR NOOOO
I couldn't take it any longer..... (you know the rest)
YES....YES....YESSSSS (Think Meg Ryan here)
I have done it. It is available. A sense of relief envelops me as I have reached my climactic end of research. I jump wildly up from my chair, pumping the air with my fists and yelling in rapture when it finally hits me.
My wifes feather duster that is. Smack in the back of the scone. She is so over my rantings for the last 10 minutes and had an explosion of her own. I bet the Earth didn't move for her.
I sprint over to godaddy and pick up my beautiful .org and race her back to our cozy little C Panel. While tucking her in to her new home I spoil her rotten. I give her optimsation like you have never seen. I spoil her with the most beautiful .jpg's and I give her a title and description that any search engine would fall in love with.
I introduce her to the world in all her splendor. She is radiant and I stare at her, mesmorised by her beauty and elegance. But will the rest of the world have the same feelings as I?
I go to a few neighbours houses and introduce her. I even dropped her name to people I didn't know. Important people like Mr and Mrs PR7 and above and it worked for within 5 days she makes her debut to the world at #10
I am so proud of her. Such a rapid riser and a hard worker for since debuting 2 days ago she has earnt me $3.85.
Now, I am going down the pub for a beer and brag to my mates about my latest conquest.
PS: After the feather duster incident, keyword research is 100% better than sex
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