Zero as a price. Interesting Research

War_Guy · 11-20-2009, 10:23 AM

Hello,

I've been trying to learn about marketing and found an artilce titled "Zero as a special price: the true value of free products" .

The article is written by 3 college professors after studying the pricing subject. It appears to relate to IM very nicely since, we come in contact with free products every day. The biggest thing that got me was when compared to different prices, the reaction was different. Although the math is a little difficult, the description of the results explains the everything quite clearly.

If you find this interesting please take the time to contact me, via IM or PM. I have read some other thing that will give you a different perspective on pricing models.

Looking forward to hearing from you.

http://www.predictablyirrational.com/pdfs/zerofree.pdf

winebuddy · 11-20-2009, 11:21 AM

I am much more interested in the reactions of people to different actual prices - not zero but it was an interesting read nonetheless

JasonP · 11-20-2009, 11:28 AM

Definitely an interesting read to say the least.

11-20-2009, 10:23 AM	#1
War_Guy Active Warrior War Room Member Join Date: Mar 2009 Location: Near NYC Posts: 66 Thanks: 10 Thanked 7 Times in 7 Posts Contact Info	Zero as a price. Interesting Research Hello, I've been trying to learn about marketing and found an artilce titled "Zero as a special price: the true value of free products" . The article is written by 3 college professors after studying the pricing subject. It appears to relate to IM very nicely since, we come in contact with free products every day. The biggest thing that got me was when compared to different prices, the reaction was different. Although the math is a little difficult, the description of the results explains the everything quite clearly. If you find this interesting please take the time to contact me, via IM or PM. I have read some other thing that will give you a different perspective on pricing models. Looking forward to hearing from you. http://www.predictablyirrational.com/pdfs/zerofree.pdf

11-20-2009, 11:21 AM	#2
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: Zero as a price. Interesting Research I am much more interested in the reactions of people to different actual prices - not zero but it was an interesting read nonetheless
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11-20-2009, 11:28 AM	#3
JasonP Just Another Dummy War Room Member Join Date: Oct 2009 Location: Virginia Posts: 218 Thanks: 4 Thanked 27 Times in 22 Posts	Re: Zero as a price. Interesting Research Definitely an interesting read to say the least.