Best Opt-in Landing Page Strategy

mikeb209 · 11-21-2009, 03:21 AM

I'm getting ready to utilize opt-in landing pages.

What would be the most effective way of promoting my product? Should I base my landing page content on the products sales page? Eg., headline, bullet points, features, etc. and then redirect them to the main sales page?

I also plan on sending a 3-5 part autoresponder series that further promotes the product starting the day after they opt-in.

Or should I just give away a free report and promote my product through the autoresponder emails?

Either way the email series is going to be used. I just want to know what is more effective, the sales page approach or the free report?

Thanks for you input

andi_gt2005 · 11-21-2009, 09:39 AM

I've tested this very thing on dozens of sites and I always get a better conversion if I offer a free report.

Regarding your follows I advice you to send the first email instantly. If you're offering a free report they'll want it fast.

And always ask for the sale in every email you send your subscribers. I see a lot of marketers not doing this and they wonder why they have a low conversion rate.

Andy.

11-21-2009, 03:21 AM	#1
mikeb209 HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Stockton CA Posts: 140 Thanks: 21 Thanked 4 Times in 4 Posts	Best Opt-in Landing Page Strategy I'm getting ready to utilize opt-in landing pages. What would be the most effective way of promoting my product? Should I base my landing page content on the products sales page? Eg., headline, bullet points, features, etc. and then redirect them to the main sales page? I also plan on sending a 3-5 part autoresponder series that further promotes the product starting the day after they opt-in. Or should I just give away a free report and promote my product through the autoresponder emails? Either way the email series is going to be used. I just want to know what is more effective, the sales page approach or the free report? Thanks for you input

11-21-2009, 09:39 AM	#2
andi_gt2005 Banned War Room Member Join Date: Feb 2006 Posts: 410 Thanks: 8 Thanked 167 Times in 40 Posts Contact Info	Re: Best Opt-in Landing Page Strategy I've tested this very thing on dozens of sites and I always get a better conversion if I offer a free report. Regarding your follows I advice you to send the first email instantly. If you're offering a free report they'll want it fast. And always ask for the sale in every email you send your subscribers. I see a lot of marketers not doing this and they wonder why they have a low conversion rate. Andy.