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Can you call 'solicited' testimonials "Customer Testimonials"?

by Ashley Gable
3 replies
If you were to give away some copies of your product, in which you told them that a testimonial or review was optional, as I did, could you call them "Customer Testimonials" on your site?

Or is "Here are some reviews ..." more appropriate?

What do you think?
#call #customer testimonials #olicited #testimonials
  • Profile picture of the author Michael Oksa
    Hi Ashley,

    To me, a customer is someone who buys something.

    You could try wording like "Comments From Happy Readers" or "Comments From Satisfied Users".

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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  • Profile picture of the author JohnMcCabe
    Steal a march from the big publishers, and call it something like "Early Reviews" or "Pre-Release Comments".

    Strictly speaking, the people to whom you've furnished review copies are not customers, whether their reviews are optional or not.

    In your disclosures, you can say that a handful of people received copies of the product before releasing it to the general public, but that their comments were neither required or compensated.

    Tell the truth, but don't make a big deal of it. If you treat it as standard operating procedure, with nothing to hide, your prospects probably will as well.
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    • Profile picture of the author Ashley Gable
      Originally Posted by Michael Oksa View Post

      Hi Ashley,

      To me, a customer is someone who buys something.

      You could try wording like "Comments From Happy Readers" or "Comments From Satisfied Users".

      All the best,
      Michael
      Originally Posted by JohnMcCabe View Post

      Steal a march from the big publishers, and call it something like "Early Reviews" or "Pre-Release Comments".

      Strictly speaking, the people to whom you've furnished review copies are not customers, whether their reviews are optional or not.

      In your disclosures, you can say that a handful of people received copies of the product before releasing it to the general public, but that their comments were neither required or compensated.

      Tell the truth, but don't make a big deal of it. If you treat it as standard operating procedure, with nothing to hide, your prospects probably will as well.
      Thanks Guys!

      I think you are right, I will go with something that doesnt imply that they purchased it. Just a review.
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