Can you call 'solicited' testimonials "Customer Testimonials"?

Ashley Gable · 11-21-2009, 02:03 PM

If you were to give away some copies of your product, in which you told them that a testimonial or review was optional, as I did, could you call them "Customer Testimonials" on your site?

Or is "Here are some reviews ..." more appropriate?

What do you think?

Michael Oksa · 11-21-2009, 02:05 PM

Hi Ashley,

To me, a customer is someone who buys something.

You could try wording like "Comments From Happy Readers" or "Comments From Satisfied Users".

All the best,
Michael

JohnMcCabe · 11-21-2009, 03:28 PM

Steal a march from the big publishers, and call it something like "Early Reviews" or "Pre-Release Comments".

Strictly speaking, the people to whom you've furnished review copies are not customers, whether their reviews are optional or not.

In your disclosures, you can say that a handful of people received copies of the product before releasing it to the general public, but that their comments were neither required or compensated.

Tell the truth, but don't make a big deal of it. If you treat it as standard operating procedure, with nothing to hide, your prospects probably will as well.

Ashley Gable · 11-21-2009, 05:05 PM

Quote:

Originally Posted by Michael Oksa

Hi Ashley,

To me, a customer is someone who buys something.

You could try wording like "Comments From Happy Readers" or "Comments From Satisfied Users".

All the best,
Michael

Quote:

Originally Posted by JohnMcCabe

Steal a march from the big publishers, and call it something like "Early Reviews" or "Pre-Release Comments".

Strictly speaking, the people to whom you've furnished review copies are not customers, whether their reviews are optional or not.

In your disclosures, you can say that a handful of people received copies of the product before releasing it to the general public, but that their comments were neither required or compensated.

Tell the truth, but don't make a big deal of it. If you treat it as standard operating procedure, with nothing to hide, your prospects probably will as well.

Thanks Guys!

I think you are right, I will go with something that doesnt imply that they purchased it. Just a review.

11-21-2009, 02:03 PM	#1
Ashley Gable Advanced Warrior War Room Member Join Date: Jan 2009 Location: USA Posts: 804 Thanks: 168 Thanked 87 Times in 78 Posts	Can you call 'solicited' testimonials "Customer Testimonials"? If you were to give away some copies of your product, in which you told them that a testimonial or review was optional, as I did, could you call them "Customer Testimonials" on your site? Or is "Here are some reviews ..." more appropriate? What do you think?

11-21-2009, 02:05 PM	#2
Michael Oksa The Ethical Marketer War Room Member Join Date: May 2006 Location: Wisconsin, USA Posts: 6,066 Thanks: 1,750 Thanked 3,031 Times in 1,342 Posts Social Networking Contact Info	Re: Can you call 'solicited' testimonials "Customer Testimonials"? Hi Ashley, To me, a customer is someone who buys something. You could try wording like "Comments From Happy Readers" or "Comments From Satisfied Users". All the best, Michael
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11-21-2009, 03:28 PM	#3
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,626 Thanks: 2,687 Thanked 4,399 Times in 2,394 Posts Social Networking	Re: Can you call 'solicited' testimonials "Customer Testimonials"? Steal a march from the big publishers, and call it something like "Early Reviews" or "Pre-Release Comments". Strictly speaking, the people to whom you've furnished review copies are not customers, whether their reviews are optional or not. In your disclosures, you can say that a handful of people received copies of the product before releasing it to the general public, but that their comments were neither required or compensated. Tell the truth, but don't make a big deal of it. If you treat it as standard operating procedure, with nothing to hide, your prospects probably will as well.
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