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Do You "See" The Ad?

by Adam Carn
7 replies
We are force fed with ads every day of our lives, whether it's offline or online, on a billboard or on TV. Ads are everywhere. They can be annoying, they can be catchy, they can even be entertaining.

- Do you ever watch a TV ad you like and actually note what particular thing you liked about it?

- Do you ever pass a billboard ad you like and note the specific words used that grabbed your attention?

- Do you ever flick through a magazine and stop at a certain ad and wonder what made you stop at THAT particular ad?

You should.

Millions of dollars are spent on creating such ads. Ads like these are designed by top experienced professionals who KNOW how to make a good ad.

Buy viewing these ads we don't only learn from them, we're basically given the secrets to "making killer ads."

All we need to do is pay attention.

So next time, instead of just viewing, scanning or reading an ad, try "seeing" it. If you make this a habit, you'll develop a sixth sense for creating effective ads automatically.

Thanks,
Adam
  • Profile picture of the author VinnyBock
    Originally Posted by Adam Carn View Post

    We are force fed with ads every day of our lives, whether it's offline or online, on a billboard or on TV. Ads are everywhere. They can be annoying, they can be catchy, they can even be entertaining.

    - Do you ever watch a TV ad you like and actually note what particular thing you liked about it?

    - Do you ever pass a billboard ad you like and note the specific words used that grabbed your attention?

    - Do you ever flick through a magazine and stop at a certain ad and wonder what made you stop at THAT particular ad?

    You should.

    Millions of dollars are spent on creating such ads. Ads like these are designed by top experienced professionals who KNOW how to make a good ad.

    Buy viewing these ads we don't only learn from them, we're basically given the secrets to "making killer ads."

    All we need to do is pay attention.

    So next time, instead of just viewing, scanning or reading an ad, try "seeing" it. If you make this a habit, you'll develop a sixth sense for creating effective ads automatically.

    Thanks,
    Adam
    This is great advice Adam..

    My mentor (Chris Farrell) taught me a similar technique I use every day. Any email I get (as a a result of being on a list) that I open, I save. The subject in that email was enough to make me open it...
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  • Profile picture of the author Don Schenk
    Originally Posted by Adam Carn View Post


    - Do you ever watch a TV ad you like and actually note what particular thing you liked about it?

    - Do you ever pass a billboard ad you like and note the specific words used that grabbed your attention?

    - Do you ever flick through a magazine and stop at a certain ad and wonder what made you stop at THAT particular ad?
    TV ads, I have recorded them and written out the script so I can study them

    I have photographed billboards, and/or made a quick note about them in a voice recorder

    I cut out Ads from magazines, scan them into Photoshop and save as .jpg

    It is all part of learning. BTW I have done this for years now.

    :-Don
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    • Profile picture of the author DogScout
      Originally Posted by Don Schenk View Post

      TV ads, I have recorded them and written out the script so I can study them

      I have photographed billboards, and/or made a quick note about them in a voice recorder

      I cut out Ads from magazines, scan them into Photoshop and save as .jpg

      It is all part of learning. BTW I have done this for years now.

      :-Don
      And my wife wonders why I buy Cosmo
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      • Profile picture of the author Adam Carn
        Originally Posted by VinnyBock View Post

        This is great advice Adam..

        My mentor (Chris Farrell) taught me a similar technique I use every day. Any email I get (as a a result of being on a list) that I open, I save. The subject in that email was enough to make me open it...
        Yes a lot of already do this for online stuff but we should also take note of other forms of advertising as well. It really does help.

        Originally Posted by Don Schenk View Post

        TV ads, I have recorded them and written out the script so I can study them

        I have photographed billboards, and/or made a quick note about them in a voice recorder

        I cut out Ads from magazines, scan them into Photoshop and save as .jpg

        It is all part of learning. BTW I have done this for years now.

        :-Don
        That's fantastic Don, you're really are taking some action there.

        There's this TV ad here in the UK which keeps repeating "we buy any car .com" throughout the ad. When I view that ad I can't seem to get it out of my head for hours! Annoying but very effective.

        Thanks,
        Adam
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  • Profile picture of the author Jon Tees
    Or how about those commercials for Geico I think it is, with the stack of money with eyes and the tag line being "This is the money you could be saving by switching to Geico." Not once did anyone actually reach over and pick up the money.
    Seeing the same commercials over and over again within a certain period of time does tend to annoy most people and causes an adverse effect. It's like if someone kept sending you the exact same or same series of e-mails or you kept getting the same telemarketing calls, day in and day out.
    And you also have to consider the fact that many of these ads are not really targeted meaning they could be reaching more people that don't have a use for that product, as they are people who do have a use for it. Alot of people don't drive, so would have no use for auto insurance or the many vehicles they see advertised during sporting events and other programming. Many people don't drink but still are subjected to ads promoting alcoholic beverages.
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    • Profile picture of the author Adam Carn
      Originally Posted by Jon Tees View Post

      Or how about those commercials for Geico I think it is, with the stack of money with eyes and the tag line being "This is the money you could be saving by switching to Geico." Not once did anyone actually reach over and pick up the money.
      Seeing the same commercials over and over again within a certain period of time does tend to annoy most people and causes an adverse effect. It's like if someone kept sending you the exact same or same series of e-mails or you kept getting the same telemarketing calls, day in and day out.
      And you also have to consider the fact that many of these ads are not really targeted meaning they could be reaching more people that don't have a use for that product, as they are people who do have a use for it. Alot of people don't drive, so would have no use for auto insurance or the many vehicles they see advertised during sporting events and other programming. Many people don't drink but still are subjected to ads promoting alcoholic beverages.
      I understand what you're saying but in my opinion we can learn from an ad whether it's targeted to us or not. You just have to look out for features which make it effective. I don't drink myself but I find a lot of alcohol ads quite amusing. I honestly believe we can learn from all ads, good, bad, targeted or untargeted.

      Thanks,
      Adam
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  • Profile picture of the author Profit-smart
    This is some sage advice. The best way to learn anything is through observation, (and of course practice).
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