I Need Tips & Ideas To Convince My Friend To Make Money With His Content. Got Any?

by 9 comments
I have a friend that blogs on a regular basis, usually 2-3 posts per week on his blog.

He's a very good writer and writes a lot of reviews and does several interviews per year in his area of expertise and knowledge.

He's posted tons of content to his blog (mainly reviews), gets several hundred visitors per day, and his blog has a Google PR of 3 at this time. I think it was a 5 before the last Google slap.

He also has access to huge amounts of traffic via other sites because he's able to provide content for much larger sites than his own and is able to drive highly targeted traffic from those sites to his site.

The problem that he seems to be facing is that he thinks that if he were to try to monetize his site, as I have suggested to him, it would reduce the integrity of his content.

So I told him that I completely understand what he means by that and I see where it can be a concern, but I also explained to him that, when he writes and posts to his blog, he provides well-thought and well-articulated content and reviews that are provoking, informative, and even controversial at times; it's not like he writes a spam blog with nothing but affiliate links for everything with crap, filler content.

To prove a point to him, he has an additional, smaller, more focused topic blog that he posts to when new info is released about the subject and his blog is the third search result on Google for the subject's main keywords and those keywords get searched for over 500 times each month. This same blog is third in Google search results for another term that gets over 200 searches per month.

He finally took some of the advice that I gave him, added some affiliate links, created an Amazon Kiosk, and has made a little money from that smaller blog, so he's kind of starting to see the light, but he's still reserved.

I want to try to convince him that he doesn't need to be reserved. He has nothing to be reserved about. He's a great writer of commentary and reviews and should be making some money from his writing, period.

How do you convince someone to take that step? I know that I can't force him to do so, and I'm patient (I've been telling him this same stuff for over 2 years), but I'm really banging my head against the wall to find the best way to convince him to not be afraid or worried about his site's integrity by monetizing his content.

If you have any ideas or suggestions, please free to share. And, please, not to be rude, please don't make posts that simply say, "Well, if he doesn't want to do it, then he don't want to do it." He does want to do it and has seen fruits from his labor, he's just very hesitant and guarded about it.

I want to do my best to remove the doubt and fear from the equation.

So what are your thoughts and ideas? Have you ever dealt with a similar situation? What did you do? What worked for you?

Thanks in advance to everyone in helping me with this. I really want to help my friend, and by helping me, you'll be helping him, so thanks again!

Post away!
#internet marketing #blogging #content #convince #friend #ideas #make #monetization #money #tips #writing
  • Profile picture of the author Chris Lockwood
    What was his purpose for creating the blogs? Why do you feel the need to push him?

    If he doesn't get it, I'd drop it. You can lead a horse to water, but you can't make it properly monetize its blog.
    • Profile picture of the author Chris Hunter
      Originally Posted by Chris Lockwood View Post

      What was his purpose for creating the blogs?
      The topics interested him and he loves to write. He hasn't been in it for the money; he loves to write about the topics.

      Why do you feel the need to push him?
      Sorry for my bad phrasing. I'm not really wanting to push him, but he recently wrote some great content on his blog that I felt he should have been monetizing. I emailed him about it and sent him a bunch of ideas as to how he could monetize it, and his interest grew from there. Now I want to share my knowledge with him and help him to make money from all of the online real estate that he has.

      If he doesn't get it, I'd drop it. You can lead a horse to water, but you can't make it properly monetize its blog.
      True, but we're getting closer!
  • Profile picture of the author Chris Hunter
    Any other tips or ideas, folks?

    Come on. I know you have them...
  • Profile picture of the author TheNightOwl
    Heya Chris

    Two things:

    1. Sounds like your buddy might be suffering a bit of what some of my starving artist friends are afflicted with: The notion that money is bad and that all those who make it through business verntures must be doing so as a result of taking advantage of others. Furthermore, who's got time to be, like, uh, worrying about all that complicated stuff anyway, man? I mean, I just want to [paint, write, play bass, create replica Messerschmidts from discarded McDonald's straws... etcetera... insert artistic pursuit of choice].

    [This attitude always reminds me for some reason of the counselor on South Park: "Drugs are bad, mmmkkay?"]


    2. You might try the following angle:

    Engage him in a discussion of his topic and ask about things he uses to do "it" (whatever that is) and things that if you were to get into it, you absolutely must completely totally get your hands on to make your life easier/reduce the learning curve/get better results faster/etc. (you see where I'm going with this already, don't you?)...

    ...and then ask him if he ever recommends these resources to his readers, either as whole articles/reviews or just in passing.

    Then ask if what would be wrong with finding out if he could make a small commission if he referred someone to one of these resources.

    Would he/Does he recommend people to these resources ANYWAY?

    Would he refer people to things he didn't believe in? Or that were crap?

    So what, then, would be the harm in making his link an affiliate link?

    If feel as if I'm dancing; cut in at any time here!


    Hope that helps!
  • Profile picture of the author waken
    Let him know that he can write review only on products that the personally endorsed (with affiliate program). In fact, if he didn't like that, let him aware that advertisers are willing to pay him a monthly fee just to have their banner to be displayed on his blog(s). And of course, he reserved all rights to choose.
  • Profile picture of the author Andyhenry
    It sounds like he's happy doing what he's doing.

    Why are you trying to make him do things he's not comfortable with?

    Just because you're into IM and have 100 different ideas for how YOU would do things differently doesn't mean he's doing anything wrong.

    I would let him get on with what he's already doing. Ultimately he's building a solid business regardless of whether he tries to monetise it right now or not.

    I've seen a few IMers ruin perfectly good businesses that people were happy growing by hastily jumping in and trying to 'educate' the person about IM and monetisation.

    Your friend may well be creating a valuable site that he could sell for BIG money later, and interfering with his already successful efforts could kill its potential for sale later and alienate his current readers.
    • Profile picture of the author naruq
      If the topics interest him and he loves to write leave it at that. If he is not interested in the money then what he is doing is a hobby. It is nothing wrong with hobbies, I have plenty of hobbies that I enjoy.
  • Profile picture of the author mmurtha
    Hi Chris,

    Umm ... I think the best tip I can give you is to lay it out for him like you did, then leave him figure out if he wants to persue doing something like this.

    I've found that when people are generally happy with what they are doing aren't usually easily goaded or changed.

    If you keep bring this matter to his attention when his mind is made up, he is liabel to distance himself from you.

    Again, you gave him the info, now let him make his decision. All you do is have to live with that decision. It's his to make right?


Next Topics on Trending Feed

  • 9 {{ upvoteCount | shortNum }} 5

    Hello. I want to be successful internet marketer. I have the zeal and passion to achieve this aim. But what restricting me to do this is money. As heading of my post says you would know that am from India. If you compare price of dollar with India Rupee its somewhere around $1=Rs. 66 which is increasing day by day. My budget would be $100/month which is equal to Rs. 6600. This is maximum I can spend. I dont have high paying job and also I have to pay rent, bills, etc. I need to pay for domain, hosting, bing ads, fb ads, landing page and so on. I know there are free methods too but as you say free methods take time to show result.

  • 11 {{ upvoteCount | shortNum }} 5

    Have a very special client. I like to call him the Sheikh. He does not mind. In return, he says that I am a Petrol Writer. This client is generous when it comes to pricing and payments. I have never been greedy. Just like Tom Cruise used to say in the Oblivion: We are an effective team! This gentleman is born and raised in Kuwait. He earned his degree in some prestigious London business school. Yet, when it comes to the business culture, he obviously follows the region of his origin. We do not discuss the price. We do not negotiate. Never. He orders the work. I deliver. Then, he asks how much needs to be paid. I get my money. That is it. Smooth and simple. For what is worth, so far, we have worked only on relatively small projects. Until recently. This was a client only to wish for. Guess, it is not only in my nature, but I was not quite satisfied. I wished we could do some more work. And, you know what happens when you wish for something. It happens to you, but not exactly the way you wanted to get it. So, one fine day, the Sheikh approached me with an unusual proposal. Like I passed all the test, and the time has come for the real thing. What he had on his mind was a book about his personal and professional journey, somewhere around 200 to 300 pages. A brand new website. We are talking about a few dozen pages at least. Then, there was a package of 30 blogs, give it or take. He also needed some scripts for promotion videos, but he was not quite sure how many of them.