He's a very good writer and writes a lot of reviews and does several interviews per year in his area of expertise and knowledge.
He's posted tons of content to his blog (mainly reviews), gets several hundred visitors per day, and his blog has a Google PR of 3 at this time. I think it was a 5 before the last Google slap.
He also has access to huge amounts of traffic via other sites because he's able to provide content for much larger sites than his own and is able to drive highly targeted traffic from those sites to his site.
The problem that he seems to be facing is that he thinks that if he were to try to monetize his site, as I have suggested to him, it would reduce the integrity of his content.
So I told him that I completely understand what he means by that and I see where it can be a concern, but I also explained to him that, when he writes and posts to his blog, he provides well-thought and well-articulated content and reviews that are provoking, informative, and even controversial at times; it's not like he writes a spam blog with nothing but affiliate links for everything with crap, filler content.
To prove a point to him, he has an additional, smaller, more focused topic blog that he posts to when new info is released about the subject and his blog is the third search result on Google for the subject's main keywords and those keywords get searched for over 500 times each month. This same blog is third in Google search results for another term that gets over 200 searches per month.
He finally took some of the advice that I gave him, added some affiliate links, created an Amazon Kiosk, and has made a little money from that smaller blog, so he's kind of starting to see the light, but he's still reserved.
I want to try to convince him that he doesn't need to be reserved. He has nothing to be reserved about. He's a great writer of commentary and reviews and should be making some money from his writing, period.
How do you convince someone to take that step? I know that I can't force him to do so, and I'm patient (I've been telling him this same stuff for over 2 years), but I'm really banging my head against the wall to find the best way to convince him to not be afraid or worried about his site's integrity by monetizing his content.
If you have any ideas or suggestions, please free to share. And, please, not to be rude, please don't make posts that simply say, "Well, if he doesn't want to do it, then he don't want to do it." He does want to do it and has seen fruits from his labor, he's just very hesitant and guarded about it.
I want to do my best to remove the doubt and fear from the equation.
So what are your thoughts and ideas? Have you ever dealt with a similar situation? What did you do? What worked for you?
Thanks in advance to everyone in helping me with this. I really want to help my friend, and by helping me, you'll be helping him, so thanks again!