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11-23-2009, 08:20 AM
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| Senior Warrior Member War Room Member  Join Date: Jun 2006 Location: West of Rockies
Posts: 5,560
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|  Warning: Conventional wisdom flip flops at times
Just because it worked, just because a well known person touts it, doesn't mean it still works. Testing is the only true answer to the question of "what works?" Sometimes what we believe to be true isn't. It used to work, now it doesn't. For example: "Banner ads... do not work anymore." but people have found success with them again. What are some conventional wisdoms that marketers believe and blindly follow? I can think of only a few before morning coffee, but... 1. Red Headlines 2. No Direct linking to CPA offers 3. Duplicate Content Others?? |
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Action is the foundational key to all success. - Pablo Picasso
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11-23-2009, 08:40 AM
| #2 |
| Advanced Warrior War Room Member  Join Date: Feb 2003 Location: Hull, UK and Bern, Switzerland.
Posts: 577
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Thanked 171 Times in 94 Posts
| Re: Warning: Conventional wisdom flip flops at times
This reminds me of one of the sayings my old mentor (Dan Pena) used to use: 19. Conventional wisdom is almost always wrong. His full list is here: Dan Pena - Penaisms Regards John |
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11-23-2009, 09:02 AM
| #3 | |
| Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies
Posts: 5,560
Thanks: 377
Thanked 673 Times in 329 Posts
| Re: Warning: Conventional wisdom flip flops at times Quote:
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Action is the foundational key to all success. - Pablo Picasso
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11-23-2009, 09:07 AM
| #4 |
| Advanced Warrior War Room Member Join Date: Feb 2003 Location: Hull, UK and Bern, Switzerland.
Posts: 577
Thanks: 68
Thanked 171 Times in 94 Posts
| Re: Warning: Conventional wisdom flip flops at times
He is not for the faint hearted! John |
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| conventional, flip, flops, times, warning, wisdom |
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