How important is Clickbank gravity?

I'm pretty happy with a product that I'm promoting that has a gravity far less than 50.

Gravity can bounce around, depending on sales and the freshness of sales and so on. It is useful as an indicator and comparison tool, but I wouldn't make a specific gravity a deciding factor. It's just part of the picture.

I've "succeeded" with products that have single figure gravity.

The most important thing you should look for is a product that caters to the needs of your target niche.

On the other end of the scale, I have "succeeded" with products in high figure gravity.

It really depends on what you want to do, but what I would advise is not putting too much weight on the gravity number.

Focus your efforts instead, on the important stuff like conversion stats etc

Peace

Jay

I won't try and promote products with over 50 gravity. The sweet spot for me seems be anywhere from 5-20.

Gravity is just how many people have sold (a minimum of) one copy in the last time period.

That means a product with 5 gravity could have had 5 people sell 100 copies each (500 total) whereas a 50 gravity product could have had 50 people sell 1 copy each (50 total).

Don't just rely on gravity - look at the sales page and see if you would buy from it if you were interested in the product.

I have tried several ultra-high gravity products like Fat Loss 4 Idiots and Vince Delmonte's muscle thing.

Former, 2500 hops no sales. Latter, 1500 hops 1 sale.

Other, lower double digit product that I am promoting: 1 sale every 20 or 30 hops. Never let gravity fool you. It doesn't mean anything.

Yes, gravity is an important metric but by no means at all is that only what you should go by. Have had some incredible success with no name no gravity cb products and horrible failures with veyr high gravity products.

Your success is also heavily dependent on your traffic source, not necessarily the gravity of the product.

Folks, Gravity is not enough.

Some people can increase gravity with:

1. product launches
2. software like easy click mate
3. etc.

On the other hand, some products with a single digit gravity number can make thousand of dollars per month

Bottom line: A gravity of less than 50 is excellent... don't listen to everybody because this will hurt your business.

Franck

I'm with Alexa. I make a few hundred a week off of products with gravity under 15. Sometimes those products are the easiest to convert because there is hardly any competition.

Everybody is saying that gravity doesn't matter.... But let me throw a wrench in the works and offer a different perspective:

I have promoted many CB products, and my most lucrative niches are the ones with triple digit gravity... converting at 1:100 or better.

And I have promoted several low-gravity products with a gravity of 20 or less.... and have horrible conversion rates: 1:200 or even 1:1200!

I have always done much better with low gravity products. Sometimes the high gravity products convert really well, but in general I make far more money from the lesser known products.

I choose products based on their sales pages and the products themselves, not gravity.

Gravity just means more people are on a bandwagon, and says nothing about how well that product will convert. Many people will jump on a bandwagon solely because other people are doing it, and that product may not even convert. Then people wonder why the product isn't converting when it had such high gravity. Gravity honestly means nothing except a lot of people are promoting it.

"How important is Clickbank gravity?"


Well since everyone already helped you, I will say this. Not as important as Earth's gravity.




Just messin with ya.

Shawn

gravity is important but believe me anything that has a gravity of over 30 can be profitable if sold properly.

Yes gravity can be an obsessive sticking point. But most of the "Gurus" will tell you anything but the real facts..... It keeps you from taking their money they think!

Higher gravity = Usually a lot more affiliates selling the product.

So less is more if you get the drift

I just checked my best converting product at the moment, which makes a sale for every 60 odd visitors and its gravity is 0.11

There's a big problem with gravity, though. Since CB seems to sort products by gravity when you search the marketplace, the ones with lower gravity that might convert better are often hard to find, if not nearly impossible.

I use CB Engine to find products, but they still emphasize gravity pretty heavily.

It would be nice if there was a site where affiliates could report their conversion rates for particular products, but since there would be no way to verify their claims, the system could quickly become corrupt with product owners deliberately submitting fake results to get affiliates.

Wow, thanks for this thread... I was looking at what i thought were really good products to promote (good market, great sales page, good commission, etc...) but was stressing out about the gravity on them... really low... specially because i promote products in spanish (mostly). But thanks to you warriors i will focus a lot more on other aspects and leave gravity aside.

Low gravity, high conversion is the best! Don't waste your time and effort promoting the product hundreds of other affiliates are promoting.

What gurus did you read that from?

Unsubscribe from their lists right now.

Didn't realize the age of the thread. ;[

I don't even bother with worrying about gravity. If the sales page looks interests me, then I'm off and running. Found a number of under-the-radar products that way.

Like many of the other members have mentioned, gravity is not the only determining factor for whether or not the product will sell for you. It is a great measurement but I always have to take a look at the sales page and get a feel for the product before moving forward. Clickbank analytics is a must to take a look at and get the full spectrum to see if it is indeed worthwhile to promote but in the end the sales page is where it's at, in my opinion.

I agree with those "gurus". Products with gravity bellow 50 are not worth promoting. And it's not coincidence if hyderkhan said that products with low gravity have horrible conversion rate, 1:200 even 1:1200 because low gravity is indication that the product doesn't convert well, especially if the product is old and has almost 100% referred sales by affiliates.

But you should split test yourself, if promoting low gravity product works for you, then keep doing it.

it is a valid stat but for an affiliate, it shouldnt be the only metric to look after to choose a product to promote. There are a lot of metrics to take consiredation of.

You should look at product and if it marches your link not on the gravity

I've made lots and lots of money off promoting products with gravity as low as 20!

Don't count them out, that all I'm going to say

Isn't the sales copy, price and quality of the product the most important and only factor to take into consideration?

I think it personally depends on the audience you get, as with any digital product the audience and the copy is what sells

It's pretty important as I still use it as a metric to decide what to promote on any given day, it's basically how many affiliates are promoting. And remember, the more competition the better. A few vendors artifically inflate their gravity to rank higher, but it's not a big problem.

2 schools of thought...

One set say that the higher the gravity the more people fighting for a piece of the pie so harder to get your cut.

The other set say that if the gravity is high it must be easy to sell and convert better...

My view?

Doesn't make a blind bit of difference, the only way to see if something will sell is..... to try and sell it

I saw that this was an old thread but because I had not responded to it
originally (guess I missed it the first time around) I am going to add my 2
cents in now.

For starters, I am appalled at some of the misinformation being spewed as
gospel in this thread. No wonder so many new people are having a hard time.

I have been studying Clickbank gravity since 2003. So what I am sharing
here comes from many years of battle weary experience. Take this advice
for what it's worth to you.

The truth about gravity is this...it is an almost totally unreliable indicator as
to how easy or hard it will be for an affiliate to make a sale.

Why?

Well, there are a number of reasons. I'll cover the main ones here.

For starters, gravity does NOT indicate how well a sales page converts.
It only shows how many affiliates have made at least ONE sale in a given
time period.

Joe Blow can have 5,000 hops and just ONE sale and that will STILL count
as one gravity point if within the time frame designated by Clickbank. I
think it's 90 days but don't quote me on that.

What does that tell you about ease of selling the product if the product
itself has a gravity of 300 and all 300 affiliates are converting at some
ridiculous figure like 0.005%?

That's one problem with gravity.

Another problem is that it can be artificially increased.

One of the most popular ways is through a process that I actually wrote
about in one of my books.

Here is it in an outline nutshell.

Step 1 - Product creator creates product
Step 2 - Project manager hires copywriter to write sales letter
Step 3 - Affiliate manager sends out email to list of 100,000 plus members

Step 3 is the key. What happens is, in the letter, essentially what is said is
this...

"Product XYZ is available. It pays 75%. Please promote it and feel free to
purchase a copy using your own affiliate link."

Most affiliates will do just that, especially if it's a MMO product. When they
do, each sale artificially inflates the gravity.

Then, when affiliates go to the marketplace looking for products to sell, they
see this 300 plus artificially inflated product and think it's a big seller. So
they jump on the bandwagon.

As time goes on and they find that the product doesn't sell nearly as well or
that easily, they drop out, but because usually one or two sales trickle
through for each affiliate (not enough to keep them promoting it) the gravity
doesn't drop too much.

But trust me. Track any huge product launch and watch the gravity start
to drop as time goes by. Eventually, the number of affiliates jumping on can't
make up for the number that leave...pretty similar to an MLM before it goes
bust.

Another problem with gravity is that it doesn't show good products that
actually convert well.

A product creator may not be into recruiting affiliates. Maybe he doesn't
want his link spammed all over the place, but he uses Clickbank because
he doesn't want to rely on an in house solution and PayPal. He wants to
know that he'll make his money and actually get his check from Clickbank
as long as his sales page is within guidelines.

His actual self promotion is quite good and because the sales copy is solid,
the product converts very well. But the gravity is low or even non existent
because he doesn't actively seek affiliates.

The only way you'll know if these products have a decent chance of
converting is if you read the sales page.

This is why so many diamonds in the rough go unnoticed.

Lower gravity products that actually have SOME gravity are probably the
most accurate indicators out there, though by no means is this fool proof.

Why?

Because a product can have a gravity of 30 either because there are truly
only 30 or so people promoting it and having success (maybe unless they're
still only selling ONE per period) or because there are 5,000 people promoting
it but because the sales page converts so poorly, only 30 people are making
any sales.

There is just no way to know for certain.

I have sold all sorts of Clickbank products and have tracked their gravities
throughout their lifespan and I can tell you for certain...there is little
correlation between a product's gravity and how many sales YOU will make
from promoting it.

This is 8 years of experience talking.

Take it for what it's worth to you.

it is about to change. very soon a high refund rate will bring down the gravity score.

Gravity Can be indicative rather if you focus on the target group with the niche you can definitely make huge bucks using cb and even if it is below 50..
be the best
rueben

Newly launch products will have a high gravity and in time decrease however the conversion may stay the same. That said, I look at other factors such as epc and the overall popularity of the product. If am satisfied with such factors, I buy it and give it a test drive to see if the product delivers. Only then do I promote the product. Exceptions are when I personally know the product creator very well.

High gravity (150+) in a nutshell means everyone and their mama is promoting it.

Go look at the latest craze products especially in the "make money" niche, the products with gravity 200, 300 or more.

All those fake web sites and so called "review" sites want a piece of the cake.

I have one site in a micro niche, gravity is around 5 or so and it does pretty well. Gravity simply does not mean a lot...respective could actually mean i dont want to promote this product if it has high gravity.

i have dealeed with a niche marketing product which strictly states to select low gravity products to promote.....so i dont think it makes difference...

Newly launch products will have a high gravity and in time decrease however the conversion may stay the same. That said, I look at other factors such as epc and the overall popularity of the product. If am satisfied with such factors, I buy it and give it a test drive to see if the product delivers. Only then do I promote the product. Exceptions are when I personally know the product creator very well.