How important is Clickbank gravity?

[tehering]

Warriors...

I've read enough from the gurus who say that promoting any Clickbank product with a less than <50 gravity rating is not worth pursuing...

Would like some insight if this is the case for the majority of you who are successful on CB...in other words, have you had success with only products above that magical "50" or have you succeeded with CB products below that number...

Thanks for your wisdom...

[Dan C. Rinnert]

I'm pretty happy with a product that I'm promoting that has a gravity far less than 50.

Gravity can bounce around, depending on sales and the freshness of sales and so on. It is useful as an indicator and comparison tool, but I wouldn't make a specific gravity a deciding factor. It's just part of the picture.

[JayXtreme]

I've "succeeded" with products that have single figure gravity.

The most important thing you should look for is a product that caters to the needs of your target niche.

On the other end of the scale, I have "succeeded" with products in high figure gravity.

It really depends on what you want to do, but what I would advise is not putting too much weight on the gravity number.

Focus your efforts instead, on the important stuff like conversion stats etc

Peace

Jay

[Kevin Williams]

I won't try and promote products with over 50 gravity. The sweet spot for me seems be anywhere from 5-20.

Gravity is just how many people have sold (a minimum of) one copy in the last time period.

That means a product with 5 gravity could have had 5 people sell 100 copies each (500 total) whereas a 50 gravity product could have had 50 people sell 1 copy each (50 total).

Don't just rely on gravity - look at the sales page and see if you would buy from it if you were interested in the product.

[JAIDEEP2959]

Higher Clickbank Gravity means more competition from other affiliates.

It generally indicates attractive sales page also.

However it does not guarantee better conversions.

You can use following two Clickbank tools for research :

1) Clickbank Analytics

2) NicheJunky - Clickbank Trends & Analytics - Improve Your Clickbank Income - Home

Good Luck.

[Talinn]

I have tried several ultra-high gravity products like Fat Loss 4 Idiots and Vince Delmonte's muscle thing.

Former, 2500 hops no sales. Latter, 1500 hops 1 sale.

Other, lower double digit product that I am promoting: 1 sale every 20 or 30 hops. Never let gravity fool you. It doesn't mean anything.

[Kenster]

Yes, gravity is an important metric but by no means at all is that only what you should go by. Have had some incredible success with no name no gravity cb products and horrible failures with veyr high gravity products.

Your success is also heavily dependent on your traffic source, not necessarily the gravity of the product.

[aboutalhah]

Folks, Gravity is not enough.

Some people can increase gravity with:

1. product launches
2. software like easy click mate
3. etc.

On the other hand, some products with a single digit gravity number can make thousand of dollars per month

Bottom line: A gravity of less than 50 is excellent... don't listen to everybody because this will hurt your business.

Franck

[Dana Forsythe]

Honestly, as long as the offer converts well, it doesn't matter. I always check out the competition of an offer before promoting and ones over 50 do tend to have some competition.

I also have a friend that has a product with a gravity of 20 and his affiliates are making some nice sales. I think he gets 10 sales a day from his affiliates.

[TheGuruHub]

I agree with most on here stating that gravity is not that important. I've been most successful promoting a product that solves an immediate problem. There's boat loads of money in those tiny little niche markets.

[Alexa Smith]

At the moment, my two highest-converting Clickbank products both have single-figure gravities.

Originally Posted by tehering

I've read enough from the gurus who say that promoting any Clickbank product with a less than <50 gravity rating is not worth pursuing...

I've heard of "gurus" like that. They must be "gurus", I suppose: they say so themselves, and after all you can't get much more authentic than that.

[Liquification]

I'm with Alexa. I make a few hundred a week off of products with gravity under 15. Sometimes those products are the easiest to convert because there is hardly any competition.

[hyderkhan]

Everybody is saying that gravity doesn't matter.... But let me throw a wrench in the works and offer a different perspective:

I have promoted many CB products, and my most lucrative niches are the ones with triple digit gravity... converting at 1:100 or better.

And I have promoted several low-gravity products with a gravity of 20 or less.... and have horrible conversion rates: 1:200 or even 1:1200!

[Taylor French]

I have always done much better with low gravity products. Sometimes the high gravity products convert really well, but in general I make far more money from the lesser known products.

I choose products based on their sales pages and the products themselves, not gravity.

Gravity just means more people are on a bandwagon, and says nothing about how well that product will convert. Many people will jump on a bandwagon solely because other people are doing it, and that product may not even convert. Then people wonder why the product isn't converting when it had such high gravity. Gravity honestly means nothing except a lot of people are promoting it.

[dadvocate]

"How important is Clickbank gravity?"


Well since everyone already helped you, I will say this. Not as important as Earth's gravity.




Just messin with ya.

Shawn

[Adam Carn]

Originally Posted by Alexa Smith

I've heard of "gurus" like that. They must be "gurus", I suppose: they say so themselves, and after all you can't get much more authentic than that.

The word "guru" sounds so passe now, so 2003! LOL

Adam

[P.Sharma]

gravity is important but believe me anything that has a gravity of over 30 can be profitable if sold properly.

[cypionate]

It all really depends on where you rank in regard to the keyword being searched on Clickbank. Affiliates will definitely start to push products that are listed on the first page for a particular keyword. The second page will get some traffic from affiliates as well.

Gravity really does play an important factor in regard to who jumps on board to help promote your product.

Cyp

[Taylor French]

Originally Posted by P.Sharma

gravity is important but believe me anything that has a gravity of over 30 can be profitable if sold properly.

Gravity has NOTHING to do with how profitable a product will be.

I have successfully promoted products that convert at 1:25 consistently that had a gravity of less than 10. A few were even new products that had a gravity of 1 to 3 when I started promoting them. About the only thing gravity is good for is attracting newbie affiliates to your product if you're a product owner.

I can always tell who the newbie CB affiliates are, because they obsess over gravity.

[Paule123]

Yes gravity can be an obsessive sticking point. But most of the "Gurus" will tell you anything but the real facts..... It keeps you from taking their money they think!

Higher gravity = Usually a lot more affiliates selling the product.

So less is more if you get the drift

[Chris Kent]

Haha, please name these "gurus"? Show them up for who they are. Gravity proves nothing other than popularity.

If all the gurus jumped off a cliff, I wonder what might happen? Would a ton of people follow them? Wouldn't surprise me.

[Alexa Smith]

Originally Posted by Taylor French

I have successfully promoted products that convert at 1:25 consistently that had a gravity of less than 10. A few were even new products that had a gravity of 1 to 3 when I started promoting them.

Has this thread really been bounced back to life again? In that case I'll admit that of the 11 Clickbank products I'm currently promoting (I know - too many!), the two that have by far the best conversions and sales for me both have single-figure gravities.

And whatever anyone else might imagine (or "thoughtlessly repeat from what they've read elsewhere", more likely), I suspect that's not atypical at all.

[JayXtreme]

Originally Posted by Alexa Smith

the 11 Clickbank products I'm currently promoting (I know - too many!)

Too few, dear.

Peace

Jay

[Alminc]

I don't care about gravity at all. I look for fet commissions and high conversion rates.

[John Romaine]

I just checked my best converting product at the moment, which makes a sale for every 60 odd visitors and its gravity is 0.11

[Alexa Smith]

Originally Posted by ramone_johnny

I just checked my best converting product at the moment, which makes a sale for every 60 odd visitors and its gravity is 0.11

Well discovered! And if you make another 3,000 sales of it, its gravity will still probably be less than 1.0. So much for the people who imagine that products with high sales have high gravities.

[Taylor French]

There's a big problem with gravity, though. Since CB seems to sort products by gravity when you search the marketplace, the ones with lower gravity that might convert better are often hard to find, if not nearly impossible.

I use CB Engine to find products, but they still emphasize gravity pretty heavily.

It would be nice if there was a site where affiliates could report their conversion rates for particular products, but since there would be no way to verify their claims, the system could quickly become corrupt with product owners deliberately submitting fake results to get affiliates.

[katovit777]

Wow, thanks for this thread... I was looking at what i thought were really good products to promote (good market, great sales page, good commission, etc...) but was stressing out about the gravity on them... really low... specially because i promote products in spanish (mostly). But thanks to you warriors i will focus a lot more on other aspects and leave gravity aside.

[Yuki]

Low gravity, high conversion is the best! Don't waste your time and effort promoting the product hundreds of other affiliates are promoting.

[Alexa Smith]

Originally Posted by Yuki

Low gravity, high conversion is the best!

I agree with you there.

Originally Posted by Yuki

Don't waste your time and effort promoting the product hundreds of other affiliates are promoting.

I see what you mean, up to a point ... but unfortunately it isn't possible to tell from the gravity figure how many affiliates are promoting the product. (Looking in Google can sometimes help, to some extent, though).

There are plenty of products with three-figure gravities which almost nobody's promoting at all. That's because of the way "gravity" works: if a product's in the "IM advice" area, then every single customer who's already a ClickBank affiliate (which can be most of them) who just buys one copy of the product for himself, through his own link (and that can be hundreds of them) adds 1.0 to the product's gravity figure. And that's without anyone necessarily promoting it at all. And it's self-perpetuating, too, because of all the rather naive affiliates who see a big, rising gravity and think to themselves "Ooh, that one must be selling well" () so they have a look at it themselves, too. When that happens, the gravity stays high for a long time, but it doesn't necessarily mean anyone's promoting it - and the conversion-rate can also be shockingly low, sometimes (and sometimes that's even why they're not).

Meanwhile, this thread's nearly 2 years old, now - though some things don't change. "Time-honoured", I think some people say ...

[JamesGw]

Originally Posted by tehering

Warriors...

I've read enough from the gurus who say that promoting any Clickbank product with a less than <50 gravity rating is not worth pursuing...

Would like some insight if this is the case for the majority of you who are successful on CB...in other words, have you had success with only products above that magical "50" or have you succeeded with CB products below that number...

Thanks for your wisdom...

What gurus did you read that from?

Unsubscribe from their lists right now.

Didn't realize the age of the thread. ;[

[grover69]

I don't even bother with worrying about gravity. If the sales page looks interests me, then I'm off and running. Found a number of under-the-radar products that way.

[Tina Golden]

Originally Posted by hyderkhan

Everybody is saying that gravity doesn't matter.... But let me throw a wrench in the works and offer a different perspective:

I have promoted many CB products, and my most lucrative niches are the ones with triple digit gravity... converting at 1:100 or better.

And I have promoted several low-gravity products with a gravity of 20 or less.... and have horrible conversion rates: 1:200 or even 1:1200!

Out of curiousity, which one had the highest refund rate?


PS. Alexa, the age of the thread doesn't matter, as long as the discussion continues to be useful and I think this one is.

[robdavids]

Like many of the other members have mentioned, gravity is not the only determining factor for whether or not the product will sell for you. It is a great measurement but I always have to take a look at the sales page and get a feel for the product before moving forward. Clickbank analytics is a must to take a look at and get the full spectrum to see if it is indeed worthwhile to promote but in the end the sales page is where it's at, in my opinion.

[myob]

Being a rather simple kind of guy I have never even bothered about gravity, analytics, any of the other stats, nor even the sales pages. All I do is just look at the products themselves and pick the ones that match up with my targeted niches. A secret little trick is to use the products and write about them for subscriber lists.

[Alexa Smith]

Originally Posted by Tina Golden

PS. Alexa, the age of the thread doesn't matter, as long as the discussion continues to be useful and I think this one is.

Sure ... I completely agree, Tina: this was why I decided to reply at such length rather than just report the last post (which I sometimes do when it adds nothing, observing "the previous post was 2 years ago and this adds nothing"). Anyway the thread has now afforded us all the opportunity of seeing Paul announce that he's a simple kind of guy, and you don't often see people with such advanced qualifications and credentials in economics admitting it in public ...

[g36]

I agree with those "gurus". Products with gravity bellow 50 are not worth promoting. And it's not coincidence if hyderkhan said that products with low gravity have horrible conversion rate, 1:200 even 1:1200 because low gravity is indication that the product doesn't convert well, especially if the product is old and has almost 100% referred sales by affiliates.

But you should split test yourself, if promoting low gravity product works for you, then keep doing it.

[myob]

Originally Posted by Alexa Smith

... Anyway the thread has now afforded us all the opportunity of seeing Paul announce that he's a simple kind of guy...

Quoting from another simple kind of guy who knew about the relative importance of gravity:

"If you can't explain it simply, you don't understand it well enough."

- Albert Einstein

[bretski]

Originally Posted by g36

I agree with those "gurus". Products with gravity bellow 50 are not worth promoting. And it's not coincidence if hyderkhan said that products with low gravity have horrible conversion rate, 1:200 even 1:1200 because low gravity is indication that the product doesn't convert well, especially if the product is old and has almost 100% referred sales by affiliates.

But you should split test yourself, if promoting low gravity product works for you, then keep doing it.

But other very experienced marketers here have stated that they have promoted products with low gravity that convert like a mad. I'm confused! Who do I believe? What should I do?

[Fazal Mayar]

it is a valid stat but for an affiliate, it shouldnt be the only metric to look after to choose a product to promote. There are a lot of metrics to take consiredation of.

[myob]

Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.

- Albert Einstein

[Mark Jason]

You should look at product and if it marches your link not on the gravity

[Charles Young]

I've made lots and lots of money off promoting products with gravity as low as 20!

Don't count them out, that all I'm going to say

[myob]

As far as the laws of mathematics refer to reality, they are not certain, and as far as they are certain, they do not refer to reality.

- Albert Einstein

[Leo M]

Isn't the sales copy, price and quality of the product the most important and only factor to take into consideration?

[moneymicg]

Originally Posted by Alexa Smith

I agree with you there.



I see what you mean, up to a point ... but unfortunately it isn't possible to tell from the gravity figure how many affiliates are promoting the product. (Looking in Google can sometimes help, to some extent, though).

There are plenty of products with three-figure gravities which almost nobody's promoting at all. That's because of the way "gravity" works: if a product's in the "IM advice" area, then every single customer who's already a ClickBank affiliate (which can be most of them) who just buys one copy of the product for himself, through his own link (and that can be hundreds of them) adds 1.0 to the product's gravity figure. And that's without anyone necessarily promoting it at all. And it's self-perpetuating, too, because of all the rather naive affiliates who see a big, rising gravity and think to themselves "Ooh, that one must be selling well" () so they have a look at it themselves, too. When that happens, the gravity stays high for a long time, but it doesn't necessarily mean anyone's promoting it - and the conversion-rate can also be shockingly low, sometimes (and sometimes that's even why they're not).

Meanwhile, this thread's nearly 2 years old, now - though some things don't change. "Time-honoured", I think some people say ...

Finally... someone let the cat out of the bag. I never looked at the gravity metric in that light - It's high because affiliates are buying from their own links. I thought I was just missing the "picture" because I've read plenty of sales pages with extremely high gravity numbers and I refused to promote to my list because I would think to myself - the claims on the sales page are just outrageously over hyped.

Any advice on the best sales indicator? On or off the clickbank marketplace?

[myob]

Originally Posted by moneymicg

..Any advice on the best sales indicator? On or off the clickbank marketplace?

As far as I know, there is no such thing as a valid external sales indicator. Even product reviews and related "services" are highly suspect. Even so, results should be expected to vary widely in consideration of marketing factors. However, some time ago Alexa posted her personal selection criteria which may be helpful:
Selecting the product

In my own marketing campaigns, I first select the niche and then the products, rather than selecting a product then trying to find a market for it. Conversions will be much higher when niches are targeted with relevant products, but most marketers seem to prefer the vice-versa. It is little wonder so many fail.

Currently I promote 248 Clickbank products, and only 4 of them have a gravity over 6. Two of those products have a gravity of 0, even though daily sales average 16-18 of each. So, being a rather simple kind of guy, I really have no idea about the theory of gravity. Perhaps it's got something to do with relativity.


"Occurrences in this domain are beyond the reach of exact prediction because of the variety of factors in operation, not because of any lack of order."

- Albert Einstein

[Tina Golden]

Alexa,

Figured I'd post a follow-up to my earlier post as now that I re-read it, it came out sounding like I was being snotty and I didn't intend it that way... LOL,

Ever since I've seen your explanation of gravity, way back when, I've told people the same thing and referred them to your threads on the subject. I figure if even one more person gets it each time the topic comes up, then it's a good day's work.

[dagaul101]

I think it personally depends on the audience you get, as with any digital product the audience and the copy is what sells

[Alexa Smith]

Originally Posted by myob

Currently I promote 248 Clickbank products, and only 4 of them have a gravity over 6.

Wow, really? And I thought I was the great enthusiast of high-converting, low-gravity products.

I have a couple with gravities always between 4 and about 6, whose vendors both have other products I don't promote with gravities close to 150. Both the vendors tell me that the conversion-rates and sales volumes are far higher for the low gravity products than the high gravity ones. I suspect this is kind of contrary to what many people would instinctively assume, but it does actually make complete sense, and isn't unusual at all.

Originally Posted by myob

I really have no idea about the theory of gravity. Perhaps it's got something to do with relativity.

However you look at it, that Newton had a bit to answer for. He was an alchemist too, on the side, you know?