(100,000 credit default list) What would you do with this?

rastabloke · 11-25-2009, 12:28 PM

A guy walked into my office and proposed this to me:

He owned 6 check & cash places for many years, and sold them last year. He has a list of 100,000 people that have gone into default on their payment to his establishments.

He wants me to develop an email / direct mail marketing campaign to direct these people back to a website that offers(upon sign up), the secrets of the pay-day lending firms, and how to clean up what they did to your credit report.

The trick is, the terms and conditions of the sign up disclose a $10 per month fee that is tacked on to the phone bill(similar to freecreditreport.com). We have ran the numbers, and even if a VERY small amount of people stay signed up, it will still be profitable.

Obviously, the list is the valuable thing here. Maybe if it is profitable enough, I can get into the war room

What would my fellow warriors do with this opportunity? Please be specific

JamesTNoble · 11-25-2009, 06:16 PM

When he sold the businesses, did he not sell the rights to use the data? I would be surprised if he could legitimately contact these people.

jazbo · 11-26-2009, 06:33 AM

I would personally check it out with your lawyer before doing a thing with it.

Colin Palfrey · 11-26-2009, 06:56 AM

Your problem is that they didn't sign up to receive your offers.
They haven't asked to be contacted and spamming them would be illegal.

In my opinion the list is useless, though I expect I'm alone in believing in
the various anti spam rules.

Anyway goodluck,
Colin

spearce000 · 11-27-2009, 05:27 AM

Quote:

Originally Posted by JamesTNoble

When he sold the businesses, did he not sell the rights to use the data? I would be surprised if he could legitimately contact these people.

I agree. This has got "trouble" written all over it. I'd be vary wary if I were you.

rastabloke · 12-02-2009, 02:51 PM

Thank you for the input... the good news is THE LIST IS OPT IN

I had a conference with the guy again to get some specific information. He did not get this list from his old payday stores, he is purchasing this and other lists from credited establishments.

So...

11-25-2009, 12:28 PM	#1
rastabloke Warrior Member Join Date: May 2009 Posts: 24 Thanks: 0 Thanked 0 Times in 0 Posts	(100,000 credit default list) What would you do with this? A guy walked into my office and proposed this to me: He owned 6 check & cash places for many years, and sold them last year. He has a list of 100,000 people that have gone into default on their payment to his establishments. He wants me to develop an email / direct mail marketing campaign to direct these people back to a website that offers(upon sign up), the secrets of the pay-day lending firms, and how to clean up what they did to your credit report. The trick is, the terms and conditions of the sign up disclose a $10 per month fee that is tacked on to the phone bill(similar to freecreditreport.com). We have ran the numbers, and even if a VERY small amount of people stay signed up, it will still be profitable. Obviously, the list is the valuable thing here. Maybe if it is profitable enough, I can get into the war room What would my fellow warriors do with this opportunity? Please be specific

11-25-2009, 06:16 PM	#2
JamesTNoble Warrior Member Join Date: Nov 2009 Posts: 4 Thanks: 0 Thanked 1 Time in 1 Post	Re: (100,000 credit default list) What would you do with this? When he sold the businesses, did he not sell the rights to use the data? I would be surprised if he could legitimately contact these people.
	James T Noble WebsiteMarketingGuru.com

11-26-2009, 06:33 AM	#3
jazbo Systematic Warrior War Room Member Join Date: Oct 2009 Location: Norfolk, England. Posts: 1,911 Blog Entries: 9 Thanks: 35 Thanked 296 Times in 218 Posts Social Networking	Re: (100,000 credit default list) What would you do with this? I would personally check it out with your lawyer before doing a thing with it.

11-26-2009, 06:56 AM	#4
Colin Palfrey Published Author & Mod War Room Member Join Date: Sep 2009 Location: Ireland Posts: 1,081 Blog Entries: 3 Thanks: 266 Thanked 319 Times in 211 Posts Social Networking Contact Info	Re: (100,000 credit default list) What would you do with this? Your problem is that they didn't sign up to receive your offers. They haven't asked to be contacted and spamming them would be illegal. In my opinion the list is useless, though I expect I'm alone in believing in the various anti spam rules. Anyway goodluck, Colin
	Also See - *The CURATION WSO That Needed To Exist* *Physically Publishing Your Book For Recurring Profits*

12-02-2009, 02:51 PM	#6
rastabloke Warrior Member Join Date: May 2009 Posts: 24 Thanks: 0 Thanked 0 Times in 0 Posts	Re: (100,000 credit default list) What would you do with this? Thank you for the input... the good news is THE LIST IS OPT IN I had a conference with the guy again to get some specific information. He did not get this list from his old payday stores, he is purchasing this and other lists from credited establishments. So...