(100,000 credit default list) What would you do with this?
A guy walked into my office and proposed this to me:
He owned 6 check & cash places for many years, and sold them last year. He has a list of 100,000 people that have gone into default on their payment to his establishments.
He wants me to develop an email / direct mail marketing campaign to direct these people back to a website that offers(upon sign up), the secrets of the pay-day lending firms, and how to clean up what they did to your credit report.
The trick is, the terms and conditions of the sign up disclose a $10 per month fee that is tacked on to the phone bill(similar to freecreditreport.com). We have ran the numbers, and even if a VERY small amount of people stay signed up, it will still be profitable.
Obviously, the list is the valuable thing here. Maybe if it is profitable enough, I can get into the war room
What would my fellow warriors do with this opportunity? Please be specific
He owned 6 check & cash places for many years, and sold them last year. He has a list of 100,000 people that have gone into default on their payment to his establishments.
He wants me to develop an email / direct mail marketing campaign to direct these people back to a website that offers(upon sign up), the secrets of the pay-day lending firms, and how to clean up what they did to your credit report.
The trick is, the terms and conditions of the sign up disclose a $10 per month fee that is tacked on to the phone bill(similar to freecreditreport.com). We have ran the numbers, and even if a VERY small amount of people stay signed up, it will still be profitable.
Obviously, the list is the valuable thing here. Maybe if it is profitable enough, I can get into the war room
What would my fellow warriors do with this opportunity? Please be specific
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