But...It's So Painful!

[debra]

What do you do to keep yourself on track with finishing an important task?

I created a market reach spreadsheet for a popular and competitive niche.

Now...I have to write the sales copy, the ONE thing I'm not good at. At least, not as good as I am with creating my products.

Setting aside commissioning a copywriter for the sales letter, cuz I'm broke, how would you go about laying your product out in a sales letter?

Is there a certain formula that you use that works well?

Throw me a bandaid! This is soooo painful...

[debra]

Originally Posted by bryan85

would you like a automated sales letter software?

I've been using this one for quite awhile now...and it seems to work great

Regards
Bryan

I'd try just about anything legal.

Thanks!

P.S. you think maybe a review of the product would help?

[Robert Boduch]

Hi Debra...

Every copywriter has there own way of writing sales letters. Here's one that's been around forever and works like a charm. It's at least enough to get you started.

The A.I.D.A. Method

* Attention
* Interest
* Desire
* Action

Grab your prospect’s ATTENTION. Expand his INTEREST. Build the DESIRE to a feverish pitch, and move your prospect along towards taking ACTION. Essentially, the AIDA Formula is about converting a passing interest into an intense desire for ownership to the point where action is taken immediately.

1. Attention – Every sales letter must command an audience – first and foremost. You simply have to catch surfers/readers/prospects INSTANTLY as they land at your site.

The attention-getting task is primarily left to your headline. You’ve got to hit their sweet spot – quickly and definitively -- with a headline that catches their attention and grabs their interest. The best headlines draw the eye and generate excitement. They mesmerize and captivate prospects, compelling them to read on.

2. Interest – You can’t begin to build serious interest if you don’t first have your prospect’s undivided attention. With the prospect’s attention, it’s crucial that you fuel his interest. Intensify his interest and curiosity. Clearly the best way to do this is to pile on the benefits. Give him benefits of value and significance. Make it clear how your product will enhance his life in some way. Tailor your benefits to the audience.

3. Desire -- Continually build prospect interest to the point where that interest gets converted into desire. Desires drive people – it’s a force that comes from within. Once your prospect’s interest becomes a desire to won, the sale is almost a sure thing. Make them an offer they can’t refuse. Add iresistibility by providing far more value in terms of products, than you ask in price. Pile on helpful and in-demand bonus items, a strong guarantee and limit your offer.

Converting interest into desire is all about salesmanship. You want to make your offer sound so advantageous… so easy… so affordable… and the perfect solution to your prospect’s problem.

4. Action -- This is where you either close the sale or lose the prospect. You want positive action NOW. That’s the target and that’s the mindset you must adopt if you want to make your sales letter a direct-response tool. Close your letter by asking for action. It’s an important final step in the process… but one that many seem to miss.

It’s not enough to grab the attention of target prospects, stack multiple benefits sky-high, and generate a burning desire with a superb offer and guarantee – you also need to lead to buy. Make it easy to buy with multiple payment and ordering options. Make the action phase a logical and reasonable conclusion to your benefit-laden presentation.

That’s it… short and sweet. Easy to learn and recall at will. The AIDA formula can be tremendously effective on it’s own. You can also take its basic framework and adapt it into your own formula, method, or system.

The AIDA formula is the best known and probably the oldest advertising formula ever developed. This one is clearly time-tested and proven effective beyond any shadow of a doubt. With just 4 basic elements, it’s also very easy to remember.

AIDA provides a solid foundation for any type of advertising – including sales letters. If you used nothing but the AIDA method, you could, with a little practice develop powerful, persuasive sales letters.

Try different formula's as you see fit. Test and tweak. Adapt and adjust. And you will see results.

Robert

[debra]

Originally Posted by Robert Boduch

Hi Debra...

Every copywriter has there own way of writing sales letters. Here's one that's been around forever and works like a charm. It's at least enough to get you started.

The A.I.D.A. Method

* Attention
* Interest
* Desire
* Action

Grab your prospect’s ATTENTION. Expand his INTEREST. Build the DESIRE to a feverish pitch, and move your prospect along towards taking ACTION. Essentially, the AIDA Formula is about converting a passing interest into an intense desire for ownership to the point where action is taken immediately.

1. Attention – Every sales letter must command an audience – first and foremost. You simply have to catch surfers/readers/prospects INSTANTLY as they land at your site.

The attention-getting task is primarily left to your headline. You’ve got to hit their sweet spot – quickly and definitively -- with a headline that catches their attention and grabs their interest. The best headlines draw the eye and generate excitement. They mesmerize and captivate prospects, compelling them to read on.

2. Interest – You can’t begin to build serious interest if you don’t first have your prospect’s undivided attention. With the prospect’s attention, it’s crucial that you fuel his interest. Intensify his interest and curiosity. Clearly the best way to do this is to pile on the benefits. Give him benefits of value and significance. Make it clear how your product will enhance his life in some way. Tailor your benefits to the audience.

3. Desire -- Continually build prospect interest to the point where that interest gets converted into desire. Desires drive people – it’s a force that comes from within. Once your prospect’s interest becomes a desire to won, the sale is almost a sure thing. Make them an offer they can’t refuse. Add iresistibility by providing far more value in terms of products, than you ask in price. Pile on helpful and in-demand bonus items, a strong guarantee and limit your offer.

Converting interest into desire is all about salesmanship. You want to make your offer sound so advantageous… so easy… so affordable… and the perfect solution to your prospect’s problem.

4. Action -- This is where you either close the sale or lose the prospect. You want positive action NOW. That’s the target and that’s the mindset you must adopt if you want to make your sales letter a direct-response tool. Close your letter by asking for action. It’s an important final step in the process… but one that many seem to miss.

It’s not enough to grab the attention of target prospects, stack multiple benefits sky-high, and generate a burning desire with a superb offer and guarantee – you also need to lead to buy. Make it easy to buy with multiple payment and ordering options. Make the action phase a logical and reasonable conclusion to your benefit-laden presentation.

That’s it… short and sweet. Easy to learn and recall at will. The AIDA formula can be tremendously effective on it’s own. You can also take its basic framework and adapt it into your own formula, method, or system.

The AIDA formula is the best known and probably the oldest advertising formula ever developed. This one is clearly time-tested and proven effective beyond any shadow of a doubt. With just 4 basic elements, it’s also very easy to remember.

AIDA provides a solid foundation for any type of advertising – including sales letters. If you used nothing but the AIDA method, you could, with a little practice develop powerful, persuasive sales letters.

Try different formula's as you see fit. Test and tweak. Adapt and adjust. And you will see results.

Robert

Printed you out on paper and going to go this route to see if I can land this thing.

Thanks

[Kirahster]

Originally Posted by bryan85

You can check this software out... I use it all the time.. work's pretty well with sales copy, landing page copy.--->[/URL]

You just dropped an affiliate link.

[debra]

Originally Posted by bryan85

Hey debra...

What do you mean by a review of the product? is this your own product that you are trying to create a sales letter for?

Regards
Bryan

Actually it's a spreadsheet in excel and capatible with open office that keeps you organised when you are marketing.

This particlur spreadsheet is the market reach for the sports industry.

It's all the places you should be on the net in order to be in front of your audience.

[debra]

Originally Posted by bryan85

Debra...

I think you mean "market research"... not "market reach"...

Anyway... no..I do not think a review of this product would serve the purpose as a sales copy.

A sales copy is meant to do one thing: GET THE ORDER.

To do that, you'd have to answer the WIIFM question your prospects... What's In It For Me ...

Give them the benefits of having your product and show them "samples" and "social proof" that having your product saves them time and energy when conductin market research in the sports industry.

If you find the writing all too daunting... you can:

a) Simply check out and use the software I recommended in the post earlier

b) Do a video about your product i.e. how to use it, how it works, how it helps

Regards
Bryan

No...it's market reach.

Although, I included a keyword research sheet along with it.