Article marketing stats- is this just really unlucky?

by cj1966
16 replies
I've never really done a lot of article marketing befoe.

The traffic is coming from ezine articles and yahoo answers that go to a domain that forwards to an affilate page (trying to get pregnant niche- the big dog in that niche). If it looks promising I'll switch to squeze page but I wanted to check the conversion stats first.

Over about 10 days the stats are:

Hop count 270, Order form impression count 5, Order form sumbit count 2, order form sale conversion 0.

Now at only arround $20 per sale commission (off the top of my head) the fact that it's 0 sales for 270 looks very bad. If all those 5 order form impressions had been sales I'd have been impressed, and if the 2 submits had gone through I'd still think the conversion rate was decent.

What are your thoughts on the stats? I'd want to get 600 or so hops before deciding for sure (and I want to submit for 30 days no matter what- following the 30 thing by Bryan Z). Just unlucky or just not converting?
#article #marketing #stats #unlucky
  • Profile picture of the author GeorgR.
    i would wait a bit longer, but 270 visitors/hops and no sale is bad, no question. Actually, that being said..i would forget this product and move on...you can still monitor the sales...while you get a better product/niche.
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    • Profile picture of the author cj1966
      Yeah, the only things making me keep on are:

      This product was the number 1 seller on clickbank for about 6 months earlier this year, 2 people pressed the sumbit button... and when it comes to trying to sell other peoples stuff I've never really followed through to the end with anything. I've committed to doing it for 30 days and I'm going to see it through (and seeing as I've got 20 or so articles in the niche that I haven't published it's not eating up too much time).
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    • Profile picture of the author KenJ
      I make my decision on an arbitrary figure of 1000 hops. Don't know why - it seems to me like enough hops to see if a product converts.

      I have tried around 20 clickbank products in different niches and have so far found 2 good converters.

      These work on 60 - 100 hops per sale.

      I think the business of finding good converters is difficult as no one want to tell anyone else what they are ( Including me)
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  • Profile picture of the author Silas Hart
    Originally Posted by Topher Walker View Post

    I've never really done a lot of article marketing befoe.

    The traffic is coming from ezine articles and yahoo answers that go to a domain that forwards to an affilate page (trying to get pregnant niche- the big dog in that niche). If it looks promising I'll switch to squeze page but I wanted to check the conversion stats first.

    Over about 10 days the stats are:

    Hop count 270, Order form impression count 5, Order form sumbit count 2, order form sale conversion 0.

    Now at only arround $20 per sale commission (off the top of my head) the fact that it's 0 sales for 270 looks very bad. If all those 5 order form impressions had been sales I'd have been impressed, and if the 2 submits had gone through I'd still think the conversion rate was decent.

    What are your thoughts on the stats? I'd want to get 600 or so hops before deciding for sure (and I want to submit for 30 days no matter what- following the 30 thing by Bryan Z). Just unlucky or just not converting?
    No, those are REALISTIC stats, but hold out to analyze until 500 or even 1,000 visitors.

    Most people don't even have a conversion rate of 0.001% for article marketing.

    Within our group of "internet marketers", people seem to get lost in their own dreams of grandeur, and the ones that are sometimes lost are also the ones that sometimes are being compared to by others.
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    • Profile picture of the author cj1966
      Originally Posted by FaJeeb View Post

      Most people don't even have a conversion rate of 0.001% for article marketing.
      Yeah, but these are people who clicked on the article becuase of the heading, made it through the article and then went straight to the copy of a product which has recently been number 1 for months on end and is still ranking high. They're motivated, the sales copy seems good, it should convert.

      Since it's only been a couple of days I wonder whether it's a ton of article marketers who clicked through trying to see what product I'm promoting and seeing if I'm direct linking, using a landing page etc. But if so then the order form impression to hops ratio is really good
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  • Profile picture of the author travlinguy
    How is it that EZA is allowing a link that forwards the reader to a sale page? Did I misunderstand you?

    Without seeing the actual sales page it's hard to tell what might be happening. One thing I always wonder when I hear of order form impressions not followed by a reasonable number of sales is, does the sales page mention the price at all? If the price isn't mentioned on the actual sales page people will naturally click the order button to find out what the price is.

    Unless you're talking a huge amount I believe it's important to get the price of a product on the table early and then knock yourself out justifying that price with great copy. Of course, as an affiliate you don't control that part of it.

    If the sales page has actually been a winner in the past and you still believe it has merit then try going with a landing page linked from the article where you warm the reader up even more. I've had a lot of success with that strategy. Good luck.
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    • Profile picture of the author cj1966
      It's Pregnancy Miracleâ„¢ - Cure Infertility and Get Pregnant Naturally

      No point hiding what it is coz sales aren't exactly flowing, anyone reasearch clickbank can see it's doing fairly well...

      Edit- thats not an affiliate link and I've got no idea why it showed up in that format!
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      • Profile picture of the author Peter Burke
        Hi

        I think travelin guy is right in his approach. I've also tried it and it works. It also depends on the product. Maybe this one has done the rounds and been beat to death.

        While admire "your stick to it iveness" - I've been there before and before you know it you've lost 30 or more days!

        Then what next? At this rate you will only have 12 products.

        Pick something on the rise and experiment. Test with 5 maybe 8 articles at most. If you get sales with that 5 to 8 articles then get your own blog set up. If no sales move on. Before you know it you will have a portfolio of maybe 5 or 6 'potentials' to really work on - rather than just 1. Then really stick to it.

        Oh and BTW, 270 hops is minimal to do a test. You need 500 to 1,000 as a minimum. That can take time - that's why get cracking with some experimenting!

        Hope that helps a bit!
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    • Profile picture of the author Akin Alabi
      Originally Posted by travlinguy View Post

      How is it that EZA is allowing a link that forwards the reader to a sale page? Did I misunderstand you?
      Its allowed as long as you registered a domain and then forward it to your affiliate link.

      http://ezinearticles.com/author-terms-of-service.html
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      Proudly Nigerian!

      http://www.nairabet.com

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  • Profile picture of the author cj1966
    Yeah, the main thing was is 270 too few to judge on and do order form submit impressions have to be taken into consideration.
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  • Profile picture of the author Alexa Smith
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    • Profile picture of the author cj1966
      Originally Posted by Alexa Smith View Post

      "It's 'logic", but not as we know it, Jim."

      Sorry, but this really is just completely illogical, IMHO.

      What makes you imagine that a sales-page with an apparently reasonable conversion-rate for direct-linked traffic is going to do significantly better with a squeeze-page/pre-sell/list-build than one with a zero conversion-rate? Exactly the opposite might be the case. And often is. And there are reasons for that!
      I'm using "woman logic"

      Aren't you the one who told me I shouldn't direct link to site but use a squeeze page/list page instead? Using my special logic yourself?
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author mgkimsal
          Numbers aside, there might be a seasonality thing to pregnancy information. Isn't there a certain time of the year when more preganancies occur (winter months?). Perhaps this niche might do better over the next 90 days of its own accord. ???
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  • Profile picture of the author GeorgR.
    The fact is, you had 10 days without a sale. Something must be wrong - and its obviously NOT your article/clicks since you did indeed get visitors to the article. 270 hops at first sounds low, but TEN DAYS already on ezine and no single sale sounds like "ok...byebye" to me.

    Don't put all your coals in one fire. And always be skeptical of those "oh my god super gravity" products on clickbank.
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  • Profile picture of the author tess47
    In my opinion, since you already have 20 or so articles that you haven't published, I would go ahead and publish them, give it another week, then if you see no results move on. I wouldn't waste the articles you have! Put them out there, move on to another niche in a few days if you determine it is best.

    At any rate, you will have those 20 articles out and who knows when a sale or two may come your way in the future?
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