FTC and testimonials

dyaonna · 11-25-2009, 06:13 PM

Due to the new rules of the ftc , does that mean infoprenuers can no longer have testimonials on there site or is it just bogus testimonials ?

dragonetinvestments · 11-25-2009, 06:18 PM

i think it's just bogus one's haven't really read into it, plus i never use bogus one's anyway

Scott Murdaugh · 11-25-2009, 06:23 PM

The main thing is that you can't make it look like great testimonials are "typical"...

I wrote an article with my take on it here... Emotional Copywriting | Why The New FTC Ruling Will HELP Smart Marketers?

Hope that helps.

-Scott

Mike Williams · 11-25-2009, 07:06 PM

If you heard the interview Mr. Clealand from the FTC it was pretty straightforward.

If you don't have data about what a "typical result" is yet you can rely on:

a) Satisfaction Testimonials "It was a great product!"
b) Your own story of what happened with you (so long as you make it clear that your result is not the typical result people will get)

Once you have enough customers you can get data on what's typical "in the depicted circumstances".

The interviewer asked him if the average of 100 customers out of 1,000 would be enough yet establish typicality. He basically said "yes" if those 100 were randomly chosen but not if they were just your best cases.

xntrik · 11-25-2009, 11:34 PM

Maybe you've already read it. If not, here's a link to the new FTC revisions that I hope will answer your question. FTC Publishes Final Guides Governing Endorsements, Testimonials
xntrik

11-25-2009, 06:13 PM	#1
dyaonna Active Warrior Join Date: Feb 2009 Posts: 81 Thanks: 12 Thanked 0 Times in 0 Posts	FTC and testimonials Due to the new rules of the ftc , does that mean infoprenuers can no longer have testimonials on there site or is it just bogus testimonials ?

11-25-2009, 06:18 PM	#2
dragonetinvestments Active Warrior War Room Member Join Date: Sep 2009 Posts: 56 Thanks: 47 Thanked 4 Times in 4 Posts	Re: FTC and testimonials i think it's just bogus one's haven't really read into it, plus i never use bogus one's anyway

11-25-2009, 06:23 PM	#3
Scott Murdaugh ResultsCopywriting.com War Room Member Join Date: Feb 2007 Location: San Diego, Ca Posts: 916 Thanks: 296 Thanked 600 Times in 218 Posts Social Networking Contact Info	Re: FTC and testimonials The main thing is that you can't make it look like great testimonials are "typical"... I wrote an article with my take on it here... Emotional Copywriting \| Why The New FTC Ruling Will HELP Smart Marketers? Hope that helps. -Scott
	Done-For-You Offline Client Attraction System By Top Copywriter... How I Consistently Produce Double-Digit Conversion Rates For My Copywriting Clients...

11-25-2009, 07:06 PM	#4
Mike Williams The Unshaven One War Room Member Join Date: Jan 2008 Location: U.S.A. Posts: 419 Thanks: 18 Thanked 51 Times in 30 Posts	Re: FTC and testimonials If you heard the interview Mr. Clealand from the FTC it was pretty straightforward. If you don't have data about what a "typical result" is yet you can rely on: a) Satisfaction Testimonials "It was a great product!" b) Your own story of what happened with you (so long as you make it clear that your result is not the typical result people will get) Once you have enough customers you can get data on what's typical "in the depicted circumstances". The interviewer asked him if the average of 100 customers out of 1,000 would be enough yet establish typicality. He basically said "yes" if those 100 were randomly chosen but not if they were just your best cases.
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11-25-2009, 11:34 PM	#5
xntrik Active Warrior War Room Member Join Date: Sep 2009 Posts: 51 Thanks: 16 Thanked 7 Times in 7 Posts	Re: FTC and testimonials Maybe you've already read it. If not, here's a link to the new FTC revisions that I hope will answer your question. FTC Publishes Final Guides Governing Endorsements, Testimonials xntrik