Got A Great Site But Making Little Money

by 10 comments
I have a great site which I built from scratch over the past couple years, although most time spent on it in last 6 months. I'm pleased to have a Google PR of 5 and Alexa ranking of around 220,000. The site is in the careers / employment arena and receives about 1500 unique visitors every day.

The problem is that I'm not seeing much revenue and now with the economic meltdown, it is going to be my only source of income, so what am I doing wrong, or what am I not doing?

The revenue I get comes mainly from Adsense, some sales of my own e-books and some affiliate sales but it's less than $1000 per month.

Has anybody got any good ideas please as I#m sure many of you have seen this before and worked out the answers.
#internet marketing #careers website #ebook sales #great #making #money #site
  • Profile picture of the author Mike Montgomery
    I don't know anyone in that niche but I would think that many of
    the headhunter sites have affiliate programs.

    What is your CTR for Adsense.

    I'm betting you could make some changes that could
    really increase your CTR. Unless it's at least 8% I do
    what I could to increase it.

    • Profile picture of the author Mal Keenan
      Hi Peter
      Well done on building the daily traffic.

      What is your optin conversion rate like? I bet it's low as your optin form doesn't do much to inspire me. Simply offering a newsletter isn't gonna cut it where it may have years ago. Think about offering a free course or ebook in exchange for your visitors email. You need to prominently display your form too. Or you could use a popover script.

      This is one way I can see to incrase your monthly income.

      Your adsense can be optimized too as again the ads are not in prominent positions on the site.

      I'd also remove some of those ads in the site bar if they are making little to no revenue.
  • Profile picture of the author Davidgenius
    Perhaps the affiliate offers you're promoting aren't converting as well as they could be? I would test out a range of different affiliate products and analyze the results - that way, you can hopefully work towards maximizing your site's potential.
  • Profile picture of the author nicholasb
    use the law of attaction
  • Profile picture of the author Jeffrey Louis
    Make a short ebook and give it away in exchange for your visitors email address... with all those visitors you should be doing way better. Keep at it!
  • Profile picture of the author JamieBing
    You may also want to consider an exit pop similar to what we use on many of our sites. At times when we have good traffic, we easily make a few thousand each month simply on the people leaving our sites!

    In short, as they go to leave it offers them a list of other things that may better suite there needs... often times its similar to a survey style set up and takes them to different "7 dollar immediate commission" type offers, or 2 excellent CB offers etc.

    We have tested it several different ways and even the ways that didn't work well, worked much better than totally loosing the traffic. :-)
    • Profile picture of the author naruq
      Offer a Free DVD/CD for a small postage and handling on your opt-in page. Make sure your DVD/CD has valuable content. Collect the prospects name, e-mail and physical address. This will build credibility and trust. In addition, you will be building a list to sell products and services to your prospects/clients in the future.
  • Profile picture of the author moodyresources
    Maybe you could find a resume writing service or job posting sites that would be interested in advertising on your site.

    When I looked on your site, the google ads in the left sidebar were for wiis.

  • Profile picture of the author John Hillage
    Work on buidling your list (maybe try a hover over box with a great freebie to sign up). Then you can send them a link to a new article each week (have adsense and other offers on the page with the article).
    • Profile picture of the author petereff
      Thanks to everyone for some great ideas, I'll try to put your experience into action on my site. I'm averaging xx% CTR on my Adsense which doesn't seem to bad and I've now featured a couple of my own e-books more prominently on the home page.

      Perhaps I've been confusing visitors when they see all the ads in the sidebar?

      I tried a pop under with a sign up for my newsletter and some great give-aways and my list is now near to 500 so its getting better.

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  • 3 {{ upvoteCount | shortNum }} 5

    Hello. I want to be successful internet marketer. I have the zeal and passion to achieve this aim. But what restricting me to do this is money. As heading of my post says you would know that am from India. If you compare price of dollar with India Rupee its somewhere around $1=Rs. 66 which is increasing day by day. My budget would be $100/month which is equal to Rs. 6600. This is maximum I can spend. I dont have high paying job and also I have to pay rent, bills, etc. I need to pay for domain, hosting, bing ads, fb ads, landing page and so on. I know there are free methods too but as you say free methods take time to show result.

  • 3 {{ upvoteCount | shortNum }} 5

    Have a very special client. I like to call him the Sheikh. He does not mind. In return, he says that I am a Petrol Writer. This client is generous when it comes to pricing and payments. I have never been greedy. Just like Tom Cruise used to say in the Oblivion: We are an effective team! This gentleman is born and raised in Kuwait. He earned his degree in some prestigious London business school. Yet, when it comes to the business culture, he obviously follows the region of his origin. We do not discuss the price. We do not negotiate. Never. He orders the work. I deliver. Then, he asks how much needs to be paid. I get my money. That is it. Smooth and simple. For what is worth, so far, we have worked only on relatively small projects. Until recently. This was a client only to wish for. Guess, it is not only in my nature, but I was not quite satisfied. I wished we could do some more work. And, you know what happens when you wish for something. It happens to you, but not exactly the way you wanted to get it. So, one fine day, the Sheikh approached me with an unusual proposal. Like I passed all the test, and the time has come for the real thing. What he had on his mind was a book about his personal and professional journey, somewhere around 200 to 300 pages. A brand new website. We are talking about a few dozen pages at least. Then, there was a package of 30 blogs, give it or take. He also needed some scripts for promotion videos, but he was not quite sure how many of them.

  • 1 {{ upvoteCount | shortNum }} 5

    I read recently that as of late August, Google has removed the 3 adsense units per page limit and replaced it with a policy that has no specific limit but which requires that the amount of ads not exceed the amount of content. Is anyone familiar with this and can anyone suggest how best to implement this.