How do you get ranked for a "big" keyword?

20 replies
I have no intention of attempting this, but let's pretend that I want my site to end up on Page 1 of Google for a key word like "cure for cancer", "seduction", or "diabetes."

Everything I've heard about SEO boils down to "get ranked for long tail keywords by putting them in the title of your article." But to climb to the top of the millions of competing pages for the underlying root keyword seems to require something I'm just...not aware of.

Would writing 100's and 100's of articles targeting lots of longtail keywords get you to page one for the root keyword, assuming you've got a good pagerank? Put another way, once you've established a high pagerank, how does the content of your site determine what key words you rank for?
#big #keyword #ranked
  • Profile picture of the author Ralf Skirr
    Most of all I would try to make my site an authority site.

    Having a 1 page minisite and then pointing thousands of articles to it will not be as effective as building a huge site around the keyword.

    So, you build a site with many articles about your topic, then you apply backlinking strategies.

    Ralf
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    • Originally Posted by Ralf Skirr View Post

      Most of all I would try to make my site an authority site.

      Having a 1 page minisite and then pointing thousands of articles to it will not be as effective as building a huge site around the keyword.

      So, you build a site with many articles about your topic, then you apply backlinking strategies.

      Ralf
      Snap, exactly what ralf has said, try and get high page rank authority links pointing towards your articles, which are optimized around those keywords.
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  • Profile picture of the author ramkarthik
    Yes, On page SEO would improve rankings. But to climb up the search engine rankings to the first page, you need to build backlinks.

    I'd suggest you not to try for keywords like Diabetes etc. Single word keywords are almost impossible to rank unless the keyword has no meaning.

    Go for keywords with two or more words. They are longtail keywords.

    Longtail keywords gets less people but they are targeted in most cases. They are also easier to rank.

    Always check the first page of Google for the sites that are ranking. If authority sites like wikipedia are there, don't go for that keyword, unless second or third position in first page is okay for you. Also remember to check the number of backlinks that a page ranking number 1 has.
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  • Profile picture of the author troy23
    You would need to build lots of backlinks, but for keywords like that we are talking 10's of thousands of backlinks. SEO won't help a lot for rankings.
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  • Profile picture of the author hotftuna
    When going for big money phrases, domain & site age is key. The quailty of inbounds is more important than the quantity.
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  • Profile picture of the author DogScout
    It is sort of like ranking for 'Alpaca'
    You might do it, but most of that traffic is student or other researchers anyway that have no intent to buy anything.

    what you'd want to rank for is 'Alpaca baby blankets' Lol. Less searches, but more sales. I Think.
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  • Profile picture of the author GeorgR.
    Trust + Authority

    Google actually weighs some sites higher "by default", so called authority sites. Thats why you get allstate and statefarm on #1 in Google for "insurance", and not some SEO optimized site. Other authority sites are wikipedia, medline etc...which i think would be VERY hard to outrank.

    Thats only one factor, and then of course nr. of backlinks, domain age etc.
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  • Profile picture of the author Fun to Write
    I agree that you have to build an authority site for the best chance.
    Put those big keywords on your site along with long tail keywords.
    Also, don't forget misspellings.

    Eventually, once your site has built up authority, you'll find it can rank for those big keywords - and even get first page positions.

    Main thing is the content of your site, in general, must be very relevant to the niche.
    You'd be surprised at additional keyword phrases an authority site can rank for that you've never even thought of.

    This takes time, of course, but once you have an authority site, they are golden.
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  • Profile picture of the author Cash37
    Probably would take 2 years of SEO
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    • Profile picture of the author cdhartpence
      I agree with the earlier statements that your best chance of success hinges around creating an authority site.

      You can do this (or start to) by linking together pages of content, each chasing long tail variants of your target big keyword.

      Get enough of those working and ranking well, and you'll see a slow but inexorable rise through the ranking of you for the "Big" keyword.

      Depending on how big, "big" is, and how much time you've got to devote to the pursuit, this will take months, or years, or longer.

      -=Vel=-
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  • Profile picture of the author xlfutur1
    ALOT of links, authority site (tons of good content), domain that has age. If you had a proven cure for cancer on the site, I would think links would be easy. And if you did have a cure for cancer, a membership site might be the most profitable way to go. A cure is waiting behind that paypal subscription button.
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    • Profile picture of the author Soapyshoe
      Thanks for the responses!

      My primary interest in asking this question was to understand more about what determines how Google ranks you for keywords that aren't in the title of your articles.

      Example: To launch my authority website, I could write ~40 longtail articles...just quick-and-dirty 400-700 word articles that speak directly to the key words. Each keyword gets 200-1000 monthly searches, and has less than 30,000-80,000 competing pages. Once I've had time to take everything in and have something substantive to add to the conversation, I plan to write higher-quality content and begin building relationships with other bloggers.

      My main reservation with this strategy is that bloggers are generally known for high-quality content, and having all that lower-quality longtail targeting content could damage my reputation in the long run. (It could also end up being a funny story about how far I've come in the years since I started in the niche).
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      • Profile picture of the author Alminc
        You do need to write high quality articles on your 'authority-to-be'
        blog, targeting your big keywords.
        Then you need to outsource link building to those super-quality
        articles and to your home page.
        When people come to your blog and start commenting and asking
        questions you must be there and shine with your expert answers
        and comments.
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by Soapyshoe View Post

        Each keyword gets 200-1000 monthly searches, and has less than 30,000-80,000 competing pages.
        There are really only 1,000 "competing" pages, not 30k or 80k.
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  • Profile picture of the author jasonmorgan
    You're thinking too much with an article writers mindset and not an SEO mindset.

    This is something I never understood about article writers... why are you spending your time and effort to boost an article on another site when you could put the same efforts into your own site. I get submitting articles as a means of building backlinks to your own site but building 2000 backlinks to an EZarticle just seems retarded.

    Pick 5 keywords, write an article for each keyword. Build backlinks to each of those pages on your site. This is no different then what you would do to boost your EZarticle except you are pushing that backlinking firepower to your own site.

    Quality content, word count, keyword density... bleh... googlebot is not your high school english teacher. Knowing how to properly SEO a page and knowing where to put your keywords on a page will trump all.

    Writers don't want to hear this but search google for anything and your not getting the best content, your getting the smartest SEO. This doesn't mean 'write crap', it just means that you don't have to put so much effort into the quality content myth... that will never help you rank for anything.
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  • Profile picture of the author MarleyMoff
    you would be better doing a video on the subject and talk on it as i heard google picks up on voices for keywords.Your site needs to be update as often as possibly so google thinks it has new content
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  • Profile picture of the author butters
    Heres a question, say I want to create a authority site in lets say the wedding market, and I want to rank Number 1 for I dunno, wedding dresses.

    Would a plan like this work?

    Find 300 keywords around the wedding market, long to short tail keywords.

    Pick the top 3 keywords you want to get ranked for as the end goal, eg wedding dresses.

    Segment your keywords into easability to rank for each phrase.

    Post content daily going up your keyword list, easy to medium to hard keywords, starting with the easy ones to get started.

    Every other day post an article into the article directories and on the other day forums, bring in them drips of the traffic, Chinese drip method we will call it

    After about 3 months of simple and easy keywords, you gained some nice traffic, constant content and thats when you start hitting up the medium keywords.

    Pay people to get your back links as you generate content each day and maintain good reps in the forums.

    And I guess the method just kinda repeats from then on, keep creating, pay people for backlinks and content, focus more on the forums, social media etc...

    Hows that rough plan ? Would it work?
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  • Profile picture of the author J Bold
    Getting links from high PR pages, I would say.
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